Sample Content Preview
Search Engine Optimization in Minutes a Day
One of the aspects of internet marketing you’ve probably heard the most about, is ‘search engine optimization’. But what does this term mean precisely? More importantly, how can you implement an effective social media strategy in a few minutes a week?
Search engine optimization essentially means that you are optimizing a site or a page for search engines. More specifically, it usually means that you are optimizing said site or page for Google (seeing as Google is the search engine that pretty much everyone uses…).
So how does this work? What is Google looking for?
This is defined by Google’s ‘algorithm’, which in turn is its calculation for deciding which content is ‘relevant’ for which searches. Too many people get bogged down by the details of Google’s algorithms and by trying to work out precisely how many links they need and what the best ‘anchor text’ is.
In short, people try to second guess the nature of Google in order to ‘game the system’. In fact, this is what a lot of people think that SEO actually means.
But this is not SEO. Or at least it’s not good SEO. Because if you try and guess what Google wants you to do and then fill your site with that specific type of content and build those kinds of links, that means that anyone can get their way to the top of Google by using the same techniques – even if the site that they are promoting is not high quality!
In other words, as soon as someone finds a loophole to get to the top of Google, Google is going to plug it.
Google does not want there to be a simple formula that bloggers and business owners can follow to get to the top. Google does not care about you! What Google cares about is its users and it wants to make sure that only the genuinely popular and genuinely high quality content gets to the top. That’s why Google has become increasingly good at assessing quality content – by looking at things like vocabulary and use of synonyms. It’s also why you see fewer and fewer of those pidgin English sites at the top of Google’s results pages.
So, what is good SEO? Simple: it is focussing on delivering high quality content for your users. If you do that, then your goals are aligned with Google’s own goals. If it doesn’t promote your site already, then future updates will make it more effective at identifying the genuinely high quality nature of your content.
So, write posts that are the right length for the topic you’re writing. Write posts that are filled with genuinely interesting tips. And write posts that are entertaining and well written. This will also mean that more people spend longer on your site (you will ‘reduce bounce rates’) and this is another very important sign for Google.
Better yet, if your content is genuinely good and interesting, then people will want to share it with other people, resulting in links being added to your site!
Now, writing high quality content does not take ‘a few minutes a day’ and this is going to be the most time consuming aspect of internet marketing. But if you want to get around that issue, then consider outsourcing the writing to a professional. Just make sure that you pay enough (you get what you pay for) and that you pick someone who is an expert in the given topic and who is genuinely passionate about it.
The other part of SEO is link building. That means getting other sites to link to yours. This is also really important because it is actually the way that Google finds new content online – by following trails of links around the net!
What’s also important about link building is that Google treats each link like a testimonial. The underlying assumption here is that if thousands of people are linking to your site, then your site must be at least fairly good! What’s more, is that a link tells Google about the subject matter – because normally sites will link to other sites that are on the same subject.
Again though, the important tip here is not to try and game the system. The main way that people are guilty of doing this, is by trying to build as many links as they possibly can by buying them and trading them and while giving no thought to the quality of the site linking to them.
Google does not like this. As far as link building goes, Google’s stance has always been that quality trumps quantity. The aim should be to get links on sites that Google trusts as authority resources, not to build them on sites that no one has heard of!
So how do you know if Google trusts a site? Well, if a site has a .edu or.gov domain, then there is a higher-than-average chance that Google will trust it. Google also likes brands and Google likes the sites that have inbound links from these sites. In other words, it acts like a game of ‘degrees of separation’. If you can’t get a link from Harvard but you get a link from a site that has a link from Harvard, then this will be almost as good.
Another tip is to look for the links that are in Google’s news section – as all these are sites that Google trusts. If you can get a link from any of those, then it will be worth a lot.
So instead of wasting time sending unsolicited emails begging for links or offering to buy them, the best way to build links by far is simply to focus on getting links from the very highest quality sites.
The good news for you is that this is quicker. Focus on keeping your site top quality and then send an email a day to the best sites in your niche asking if they’d like to publish a guest post or work together in some way. You only need a couple of positive responses to completely change the game.
Social Media Marketing in Minutes a Day
Another aspect of internet marketing is social media. This is the process of building up a massive online following of fans and friends on Twitter, Facebook, Instagram etc. and then being able to let them know about your new products, services or blog posts as a result. It also means gaining their trust and letting them feel like they’re getting to know you, which will make them considerably more likely to buy from you!
Problem is that many businesses have no idea how to go about social media marketing and they simply waste time spinning their wheels.
The problem is once again that many businesses forget to offer the value from their social media. They think that they can treat Twitter or Facebook like an advertising platform by using messages like ‘Our new contact management platform will transform your business!’.
The problem with this is that it gives no one any good reason to follow their page!
The more successful brands are the ones that offer something interesting or entertaining while keeping it just somewhat connected to their industry or niche. This might mean posting about running a business, or about contact management and sales. Or if you have a fitness brand, then instead of promoting your protein shakes, you instead Tweet with tips and ideas for how to train.
Better yet is when a company lets people ‘get to know them’. This works particularly well for small businesses, as well as ‘personal brands’ (bloggers that use their own names in their branding). People love living vicariously and this is actually one of the big positives of the internet to begin with – it allows people a window into the lives of their favourite content creators and lets them be voyeurs into the lives of others.
If you post about running your business, then people who are interested in business will enjoy getting to see that personal angle and the honesty of what your ‘day to day’ is like.
Likewise, if you have a fitness brand, then posting about your own training will inspire and motivate others.
And this is where social media marketing can actually end up being a much less time consuming process. Because now, instead of focussing on writing several posts for a few hours each evening, you are instead going to integrate social media into your own lifestyle.
This of course means that you need to live the lifestyle you promote through your business, but hopefully if you’re passionate about what you’re selling and what you’re doing, then you already will be. In fact, if you don’t go to the gym regularly, then you should maybe have second thoughts about whether a fitness brand is even right for you!
So now, posting to social media is something that you can do as part of your routine. Cooked a healthy breakfast that’s high in protein? Take a snapshot for Instagram!
Reading an interesting article on fitness on your commute into work? Then share it through your Facebook page!Other Details
- 1 Ebook (PDF, DOC), 8 Pages
- 1 Audio (MP3)
- 1 Graphic (PNG)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2021
- File Size: 5,296 KB
You may add this product to your PAID membership site
You may giveaway the product as a bonus when people buy through your affiliate link
You may edit the included opt-in / squeeze / landing page
You may giveaway the eBook for Lead Generation purpose
No, you may NOT edit the contents of the eBook
No, this product does NOT include private label rights. You are granted Master Resell Rights only