How To Sell In Any Market Manual Mrr Ebook

Salespage Snapshot:

>>> Click Here To View Full Sales Page…

Table Of Contents

Introduction Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Chapter One: What Does Recession Really Mean? . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 5
Chapter Two: The Psychology of Consumer Buying Habits . . . . . . . . . . . . . . . . . . . . . Page 7
Chapter Three: Identifying Your Target Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 11
Chapter Four: Advice From The Offline Sales World . . . . . . . . . . . . . . . . . . . . . . . . . Page 16
Product Worksheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 20
Chapter Five: Niche Outlook 2008 – The Good, The Bad & The Ugly . . . . . . . . . . . . . . Page 21
Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 25
Rights To “How To Sell In Any Market” . . . . . . . . . . . . . . . . . . . . . . . . . . . Page26

Sample Content Preview

Introduction

A national CNN/Opinion Research Corp. poll released on Thursday, March 20th, 2008 found that rising prices and declining home values have left Americans strapped for cash. Of the more than 1,000 American adults surveyed in the poll, 59% said they have cut back on clothing purchases, 75% have spent less on leisure activities, and 61% have postponed major purchases such as furniture or appliances.

Americans are feeling the pinch of the economic recession and are expected to drastically cut back on discretionary purchases over the next several months.

So what does that mean for those of us whose livelihoods depend on online sales to the American market? Are we doomed to see our sales fall and our income dry up?

Not if we change our marketing strategies to match these economic changes!

My name is David Canham and as a successful online and offline business owner, I’ve done extensive research into the consumer buying process. This manual discusses what a recession is and how we, as internet marketers, can protect ourselves and our businesses from this tough market.

It should go without saying that the opinions expressed in this book are mine alone, based on the research I’ve done on selling in a recession. My recommendations are not guaranteed to make you millions of dollars – they’re just what I believe to be the best course of action in a tough economy. As always, be a savvy reader – take what you can from this book and apply it in a way that makes sense for you and your business.

Chapter One: What Does “Recession” Really Mean?

What is a Recession?

The standard description of a recession is when a nation suffers two significant, uninterrupted quarters of waning gross domestic product. However, non-economists feel that a recession is a combination of lower interest rates, higher unemployment statistics and overall hard times – such as we are experiencing now.

Polls show that the majority of Americans believe we’re currently in a recession, even if we have yet to put the official title on it.

How Does A Recession Affect Consumer Buying Habits?

We’ll get into the consumer buying process in more detail later, but generally there are many reasons why people don’t purchase discretionary products and services during a recession. Perceived job security is one major fear. People are afraid that they won’t have jobs at the end of the month – so they hoard the money they do have in case of an emergency.

The current mortgage crisis and credit crunch are two other factors influencing consumer buying habits. Many people are finding themselves in over their heads due to rising interest rates, which effectively eliminate any kind of extra money for impulse purchases. Consumers are going further and further into credit card debt and they’re scared. People are starting to second guess purchases they would have originally made without a second thought.

How Long Will The Recession Last?

Unfortunately, we aren’t able to accurately predict how long the recession will last. It could take a few months for the economy to turn around or it could take years. Or – worst case scenario – the current recession could develop into a world-wide depression, devaluing currency around the world and possibly leading to a global shift in power.

While the doomsday scenario seems unlikely to me, I do believe we’re in for a bit of a wild ride. Even if America manages to clean up its mortgage and credit crises, there’s more trouble on the horizon. A recent study showed that Medicare and Social Security will both become financially insolvent within the next 30 years. Coupled with the beginning of the baby boom generation’s retirement – and their subsequent massive withdrawals from the stock market – I think we’ve got a ways to go.

Other Details

- Ebook (PDF), 26 Pages
- Salespage (HTML)
- Ecover (JPG)
- Year Released/Circulated: 2008
- File Size: 629 KB

License Details:

[YES] Can Sell Personal Use Rights
[YES] Can Sell Resell Rights
[YES] Can Sell Master Resell Rights
[YES] Can Be Added To Paid Membership Sites
[YES] Can Be Added As A Bonus To A Paid Product
[YES] Can Be Packaged With Other Products
[NO] Can Sell Private Label Rights
[NO] Can Edit Or Put Your Name As Author
[NO] Can Sell On Auction Sites
[NO] Can Sell In Dimesales
[NO] Can Be Given Away In Any Format
[NO] Can Be Added To Free Membership Sites
[NO] Can Be Broken Down Into Articles
[NO] Can Be Used As Web Content