Table of Contents
Chapter 1: What is an Influencer? And Introducing the “Micro Influencer” …… 6
What Makes You An Influencer? ….. 8
Do You Have to Be a Celebrity? ….. 9
Chapter 2: How to Become an Influencer – Knowing Your Strategy …11
Creating Your Personal Brand …….12
Personal Brands Explained …….13
Why it Works …..14
The 3 C’s of Influencers .15
Chapter 3: Step #1 – Choosing Your Niche – The Most Important Decision You Will Make .19
Example: Technology and Hardware …..20
The Solution To A Saturated Market ……21
Choosing a Niche You Love and Know ..22
Creating a Mission Statement and a Logo …..24
Chapter 4: Step #2 – Identify Your Content Style and Choose Your Platform ..27
Picking Your Platform ….29
Chapter 5: Step #3 – Create Content! ….34
How to Create “Addictive” Written Content for a Blog …..35
Be Personal and Direct……36
Tell a Story 37
Sell a Result ……38
Get Enthusiastic 39
How to Create Professional and Engaging YouTube Videos ..40
Looking and Sounding the Part .40
YouTube Content Strategy 43
Important YouTube Ranking Factors To Help Your Videos Get Found..45
How to Make Amazing Content for Instagram 46
Taking Great Photos ……47
Chapter 6: Step #4 – Engage Your Audience 49
Different Mediums .51
Engaging With The Community …..52
Chapter 7: Step #5 – Network and Collaborate …..53
How and Why to Network as an Influencer ….53
Closing Thoughts – The Road to Influencer .58
Sample Content Preview
Chapter 2: How to Become an Influencer – Knowing Your Strategy
So now you know what being an influencer entails, the next logical question is how you get there!
How do you become an influencer and start making a big splash online?
The simple answer is to create high quality content that has a consistent and honest “mission statement”, and then to promote that content online.
Often this will mean also mean creating a “personal brand.” That means that instead of using a logo or company name, you are going to make yourself the brand. Creating Your Personal Brand
Personal branding is an immensely fascinating concept when it comes to marketing and one that will be naturally interesting to many people.
Essentially, personally branding means taking your name and your image and turning that into your brand.
This is a way for people to potentially achieve a minor form of celebrity online (hence the mass appeal!) while also presenting an opportunity for businesses to reach a much larger audience in a far more personal and impactful way.
At the same time, personal branding allows you to create more of a direct relationship with your audience – and to be more “human” and accessible. This in turn means you will be more likely to develop actual friends and fans, rather than just customers or clients. This is a FAR more powerful kind of relationship for any business.
Personal Brands Explained
The best way to explain a personal brand is to suggest a few examples you can learn from. Take Tim Ferriss for instance. Tim Ferriss is a prominent creator, an author, a podcaster and someone who has a massive online following.
Part of Tim’s success comes down to his branding. Notice how you know his name rather than a company. The same goes for someone like Tony Robins, or perhaps Pat Flynn. These are people whose names come first. Elliot Hulse or the Hodge Twins are similar examples, as are many more YouTube personalities.
If you choose to create a personal brand, then the name of your social media account is your name. The things you post are clips from your life. And the business name takes a back seat.
Why it Works
There are many reasons that personal branding works well and particularly when combined with social media.
For starters, a personal brand makes your website and business feel much more personal and it makes people feel as though they know you and can relate to you. That means they’ll feel as though they can trust you and in turn, that means they’ll be willing to buy from you.
The aim is to become a role model, and to become someone that others want to emulate. Most of us will base what we wear on what we see in magazines, and what we see celebrities and friends wearing. We are significantly less impressed by adverts telling us that we should wear a t-shirt. This is the power of “social influence.” And it’s massive!
Having a more personal relationship with a brand also makes you more emotionally invested. It means that you’re going to want to see what they do next and you’re going to feel involved in their success. This makes you far more likely to engage with their posts and to be persuaded by what they have to say.
Another reason it works is because people love living vicariously. People love getting an insight into the lives of others and this way, your social media will become much more interesting and addictive to follow.
Finally, though, using yourself as your brand allows you to sell the “value proposition.” A value proposition drives most successful products. This is the “promise” for what your product can do for people. It is the lifestyle you’re promoting and the emotional hook.
By having a personal social media account, you can show yourself living the lifestyle you’re selling. And when you do that, people will be inspired to buy your products.
The 3 C’s of Influencers
Are you ready to step up your game as an influencer? Do you want to join the big boys in your respective niche and attract the highest-paying sponsors?
Then you need to focus on THREE golden rules: the three C’s…
Being an influencer is all about creating amazing content. Whether you’re on Instagram, YouTube or Vine… it really doesn’t matter. People tune in because they want to be inspired, informed or entertained and that’s what your content does.
This is also important when it comes to networking, getting shout-outs from other influencers and finding sponsors. The better your content, the more other people are going to want to be associated with your brand. We’ll address how to do all of this later in the book.
So how do you make amazing content? Again, it’s all about understanding your value proposition. You need to know why your audience responds to what you’re doing and what they hope to gain from following you. Once you can do that, you can tap into that emotional hook and keep bringing them back.
Community engagement is absolutely critical for influencers working on Instagram and other networks. These are social networks and the operative word here is social. That is to say that these platforms are designed for communication. If you are putting out content but not responding to comments or messages, then you’re not really using the channels as they were intended.
Start to actively respond to your audience and engage them and they will feel as though they actually know you. This gives them a greater sense of ownership over your brand and of belonging and ultimately, it’s what makes true “fans” as opposed to passive followers. Even friends!
This is also the best way to sell something as an influencer: using what we call the “soft sell.” Imagine that you are selling life coaching for $1,000 per session. Instead of shoving that down people’s throats, you instead post images of you living your best life and mention casually that you offer life coaching. People will contact you to ask about it, at which point you spend time talking to them, getting to know them, and understanding if you can help them. Only then do you outline the program you offer and the price, at which point they’re hooked. This is how, as an influencer, you can successfully sell truly “big ticket” items.
Finally, you need to connect. Success as an influencer is as much about who you know as anything else and if you can work alongside the other big influencers in your niche then it will give you a leg up that helps you get to the top that much faster.Other Details
- 20 Articles (TXT, DOC)
- 1 Ebook (PDF), 59 Pages
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- 1 Salespage (HTML)
- Checklist, Resource Cheat Sheet, Mindmap, Optin Page, Social Media Images, Email Swipes
- Year Released/Circulated: 2019
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