Table of Contents
Introduction ….. 3
Benefits of Capturing Mobile Contacts 4
Speed ….. 4
The “Hip” Factor 5
It’s Affordable …. 5
Who Needs Mobile Marketing? ….. 6
Uses for Mobile Marketing .. 6
Using Mobile Marketing with Email Marketing 8
When Mobile Marketing Kills Email ….. 9
Mobile Marketing Solution …. 12
Earn Extra Money .. 12
Sample Content Preview
Did you know many people check their text messages many times more often than they check their email? Many people read a text message as soon as it comes in, and most mobile phone users have their phones with them everywhere they go.
That’s not true of computers. With computers, you have to wait for a user to get to their computer to respond. However, your email may get lost in a sea of dozens or hundreds of others by the time they get there.
With mobile marketing, your message isn’t as likely to get lost in the shuffle, as most people will read it as soon as it comes in. They’re also likely to respond quickly if they are interested, because they may have internet access right on their phone.
The “Hip” Factor
A lot of younger people distrust companies, especially large corporations. They have become distrustful of the corporate culture in general. They prefer to do business with companies they trust, especially companies that are run by a younger, hipper crowd.
By using mobile marketing, you can set yourself apart from your competition. You can give your business the “hip factor” that will make the younger generation trust you more, while also reaching the older generation.
Mobile advertising has become remarkably affordable through services such as www.SendTextAlerts.com. You don’t have to be a large corporation with a huge marketing budget to take advantage of mobile marketing!
You can send unlimited messages for just one small fee with services like this!
Who Needs Mobile Marketing?
Mobile marketing can be used for both local and national marketing campaigns, and by any type of business or organization. It can be used for affiliate promotions, local business marketing, retail locations, online businesses, churches, schools, and even non-profit organizations!
Uses for Mobile Marketing
Here are some examples of ways different types of companies and organizations can use mobile marketing:
A local restaurant could send coupons
A retail store could alert customers of upcoming sales
A church could notify parishioners about events and issues
An accountant could remind clients of upcoming tax dates
A school could remind parents about report cards, meetings, fundraisers, and sporting events
An individual marketer could promote affiliate products
A charity could send people announcements about fundraisers and events
A musician, writer, actor, or artist could notify fans of book signings, concerts, new movies or book releases, appearances, etc.
A dentist could remind people to schedule an appointment for a yearly checkup and cleaning
A mechanic could offer a discount on air conditioning flush and fill before summer
These are just a few ways individuals, companies, and organizations can make use of mobile marketing. Almost everyone who has anything to sell can benefit from reaching their customers this way.
And it doesn’t matter if your average client or customer is young or older. Even older generations are making use of cell phones these days. Most demographic groups use them, so you can reach almost any type of user you need!
Using Mobile Marketing with Email Marketing
Mobile marketing can easily be used in conjunction with email marketing. You shouldn’t replace email marketing entirely, because it is still very effective. However, you should definitely start using the two together. For one thing, you can use mobile marketing to remind people to sign up to your email list if they haven’t already. This can be done by occasionally sending your mobile list a message like this:
“Check your email for a FREE book for email subscribers ONLY! Sign up at http://www.yoururl.com to get on the list!”
This will help get more subscribers onto your email list, and it will also remind mobile subscribers to check their email for your latest email. You can use your email list for sending out local messages, and send shorter notifications by mobile.
Remember to keep your mobile messages to 160 characters or less, because many mobile carriers limit text messages, and you don’t want to risk your messages getting cut off.
When Mobile Marketing Kills Email
Mobile marketing can actually be even better in some cases than email marketing. While it’s best to use the two in conjunction, mobile marketing can sometimes be used on its own with a better effect than email.
Let’s say you own a small costume and party shop, and you build a list of local customers. It’s Halloween, around 3 PM. Many of your customers would be at work or school, and might not get home to get an email until it was too late to do any last minute shopping.
Now, imagine being able to contact them while they are at work, school, or sitting in traffic on the freeway. You could send them a message about a sale and have them receive it in minutes, no matter where they are. You could send something like:
“Party World has 30-50% off last minute costumes and Halloween decorations today until 10 PM ONLY! Hurry in!”
This message would reach their mobile phones no matter where they were, allowing them to stop in and grab some last minute items on their way home. However, if they got home, they might not feel like going all the way back out to buy stuff.
This is just one way mobile marketing can totally slaughter email marketing. As I mentioned before, email marketing definitely has its uses. Since you can send much longer messages, you will probably still want to use email for many types of messages. However, mobile marketing can reach people in ways email can’t.
Mobile marketing is GREAT for gathering people VERY quickly. Let’s say you have an event going on and you need people to come to it right away. By the time people got home and checked their email, it could be over! But what if you could reach them instantly, no matter where they were? For example, what if a news crew came to your business to interview customers about a new promotion? You could get people to come in right away by sending a text message!Other Details
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