Table of Contents
Email Marketing Basics
Keep You Emails Short and Sweet
Write With Your Own Personality
How to Use Teasers
Make Great Headlines
Be Tuned in to Your Subscribers
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Chapter 2: Keep Your Emails Short and Sweet
Keeping your emails short and sweet is very important when you are email marketing. People who look at an email that is flooded with text will more often than not just delete the email because they do not have, or do not want to take the time to read it. You want to make sure you get your point across as quick as you can without leaving out any important details about the product you are pushing or the message you are trying to get across.
The problem with keeping your emails short and sweet and to the point is that it is much easier said than done, especially when you are trying to spread the word about more than one product or about a large package deal. Luckily, there are some very helpful tips that you can use to make the process of shortening your emails much easier. These tips are very effective and are actually quite simple to do so you should seriously consider giving them a try.
The following chapter will go over the basics of shortening your emails and will give you a few ideas of how you can do so.
Get to the Point!
Most people in today’s society are constantly busy and it can be hard for them to find time to get everything done that they need to get done in a day. The last thing that they want to do at the end of their work day, or during, is sit down to read a lengthy email that is trying to sell them a product r get a certain message to them. That is why it is important to keep your emails as short as possible without leaving out important details. You may be asking yourself, how am I supposed to shorten all of the details that I need to relay? The answer is actually quite simple.
The following are some examples of different ways that you can make your emails short and sweet. This will surely help you to expand your mailing list and strengthen your email marketing business.
If you have a lot of details that you need to inform people about when it comes to one of your products there is something you can do to keep your emails from looking cluttered. Why don’t you try including the most important details that will catch the attention of your target audience in the main body of the email and provide links to additional information? This will offer current and potential future customers to get the main point you are trying to get across while still offering them to read more on the information they choose to.
• Use Multimedia
You can use multimedia to help you keep your emails short and sweet as well. You can do this by making videos that can be played in the email or by using images that display the information you are trying to get across. Another thing you may want to try is voice recordings. It is much quicker than having to type, you do not have to worry about what fonts you select, and your customers will not have to read as much. It will be a winning situation for everyone and that is key to success in marketing.
• Use Lists
When creating the outline for your marketing emails you may want to try using a list to sort out your information before you actually create the email. List your information in the order of the priority of the information on the list and determine what really needs to be there and what doesn’t. Remember, one of the keys to marketing is being short and to the point but still providing enough details about your product. It is a delicate process and it can be quite tricky, but it is possible!
• Keep Information Relevant
One thing that you can do that will surely help to keep your emails short and sweet would be to make sure that you always keep the information in your marketing emails relevant to your product or the message that you are trying to relay. Basically, if it does not directly relate to what you are marketing do not put it in your emails!
One thing that you should also keep in mind and another reason why it is so important to keep your emails short and sweet is the fact that today’s society is using more and more devices to check their emails. Devices like smartphones have much smaller screens than a PC or a laptop so trying to read a long email on a smartphone would be a very difficult task.
It is very important that you make sure that the marketing experience is as convenient as possible for the customer because this will surely lead to more sales. On the other hand, making the experience inconvenient by having lengthy emails that are constantly sent to them will likely just lead to a loss of a customer.
Chapter 3: Write With Your Own Personality
Have you ever met someone or heard someone speak that was trying to act like someone other than their self? They looked and sounded pretty foolish, didn’t they? Well the same thing goes for email marketing. If you try to relay your message or sell your product while trying to sound like someone other than yourself, people will not take you seriously.
Your first impression is very important in any relationship, whether it be a personal relationship or a business relationship. The first impression you make on someone is a lasting one so you want to make it a good one. The last thing you want someone to think of you after a first impression is that you are a fraud because you did not seem genuine.
The following chapter will go over the importance of writing with your own personality and will provide you with some basic guidelines to makes sure that you do so.
Always Be You
You were born as a unique person, there is no other person in this world who is exactly like you. This is also true when it comes to your personality. It is unique for a reason. If everyone had the same personality in the world, life would be very boring. It is the differences in all of us that make us who we are and make the world an interesting place. That is why it is so important to always be yourself, even when email marketing.
Personality traits can be picked up by the way you speak and the words that you use. The same thing is true when it comes to people reading your emails. They will easily be able to pick up on what type of person you are from the way that you write. They will also be able to pick up on whether you are a genuine person or not. Trying to be a person other than yourself when you write your emails is a very bad idea because it will make you seem less genuine and will lower your credibility.
Some people are not really sure of how to project their personalities into their emails or other forms of writing. This is actually quite common and it is probably due to the writing exercises that we all had to do in school. These writing exercises taught us to be extremely formal when writing and at the same time stripped our writing of its personality. You can put your personality back in to your writing, it is just going to take some practice.
One common mistake that people make is trying to use words that they would not normally use. They may be doing this because they are less educated or they may not be confident with their writing. Whatever the reason for doing this is it should not be done. When you use words that you would not normally use they are oftentimes not used correctly and this does not look professional.
Try writing out some practice emails before you send out your actual marketing emails. Review the practice email and determine if it sounds like you when you read it. If you are satisfied with the personality that is projected it is time to then send out the email.Other Details
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