Table Of Contents
Chapter 1 – Why Writing Copy for the Web is Different 4
Chapter 2 – Visitors Are Important to You 5
Chapter 3 – Plan in Order to Succeed 7
Chapter 4 – How to Write Effective Copy for the Web 9
Chapter 5 – How to Find Effective Keywords and Keyword Phrases 11
Chapter 6 – Keep it Short and Sweet 13
Chapter 7 – Other Essential Components for Good Copywriting 15
Chapter 8 – Get a Headline that Grabs 18
Chapter 9 – How to Go About Writing a Headline 20
Chapter 10 – Test the Tone of Your Headlines 21
Chapter 11 – Make Your Text Links Look the Same 22
Chapter 12 – Be Positive from Beginning to End 24
Sample Content Preview
Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.
In this book, we will look at the basics of producing good copywriting for the web. But before we start there are a number of things that you should remember. First, people do not read a website in the same way that they would read printed material. In fact, there are three characteristics which affect how a web user will react to the online content of a site.
It is important to remember that web users are active, not passive. So if they can not find a reason for staying on a site, then they will leave it. Sometimes a person will leave 15 seconds after they have actually gotten there. So if your text is too long, then they are less likely to read it. So if you want a web user to believe what you have to say, you must be able to back up the hype.
In order for any web copy to be effective, it must take into account the characteristics mentioned above.
What is most important of all when looking at copywriting for the web, is not to underestimate the importance of the basics. If you just jump straight into it you may find yourself in trouble, and your site not being as effective as it should be.Other Details
- Ebook (PDF, DOC), 27 Pages
- Salespage (HTML)
- Ecover (PSD, JPG)
- Year Released/Circulated: 2007
- File Size: 1,157 KB
[Yes] Includes Reseller Website
[Yes] Can sell Master Resale Rights
[Yes] Can be added to paid membership sites
[Yes] Can be offered as a bonus to one other product
[Yes] Can be packaged
[NO] Can be offered through auction sites
[NO] Can be given away
[NO] Can be added to free membership sites