Table of Contents
Table of Contents 3
What Is Quality Content? 6
Easy Ways to Write Content 8
Guest Posts 10
Other Forms of Media 11
Video Roundups 12
Videos With Commentary 12
Music Roundups 13
Outsourcing Content 14
Sample Content Preview
What Is Quality Content?
Alright, before we get started, we need to define what quality content actually is. You might think that quality content simply means being grammatically correct and having accurate information, but there are actually several different elements to creating quality content.
Let’s take a look at the elements of quality content:
1. Interesting – Even the most useful content needs to be presented in an interesting way. Content that is boring isn’t going to be read to the end, nor is it going to encourage readers to view any of your other content.
2. Entertaining – Not all content has to be extremely entertaining, but if it’s not useful, it should at least be funny or exciting.
3. Useful – Unless your content is really interesting or entertaining in some way, it needs to be useful. Useful content like tutorials and educational material is quite popular both with readers and with search engines.
4. Well Researched – Your content needs to be well researched, ideally from multiple sources.
5. Factually Accurate – Obviously, your content must be factually accurate. If your site gets the reputation for distributing false information, people won’t come back.
6. Grammatically Correct – Not only should your content be grammatically correct for readers, but also for search engines. Google can tell if your content is grammatically correct, so it’s more important than ever to ensure your spelling, grammar, and punctuation are all correct.
7. Long – Unfortunately, these days, Google wants long content. This change basically came about to combat all those spammy websites that were putting up 150 to 300-word articles that were very basic and didn’t really offer anything of value other than repeating keywords often for search engine rankings. These days, Google likes to see articles that are at least 1,000 words, and up to 3,000. There’s one way to avoid writing long content, and that leads us to the last element of great content.
8. Mixed Media – Having other media is not only great for your visitors, but Google loves it, too. You do need to have some written content on your site, but having other forms of media is great for Google, great for visitors, and great for you!
Now that we have a basic idea of the type of content we should be creating, we’re going to look at some ways to make content creation much easier.
Easy Ways to Write Content
Written content is still an important part of the overall content creation process, and there’s really no way to get out of writing it unless you just outsource it or have solely user-generated content on your site, especially if you want to get Google traffic.
But there are ways to make the process easier, which we are going to talk about right now.
Collections of quotes on particular topics are one easy way to create content, and you can add some unique content to them by writing your take on the topic.
For example, if you create a list of motivational quotes for entrepreneurs, you can let people know your personal favorite quotes and why you like each one, along with your interpretation of each.
Roundups are a very popular type of blog post these days. Readers love them, because they get to discover a lot of information about a single topic in one place, and content creators love them because they don’t really have to write a lot of original content themselves other than descriptions of each item they are linking to.
In case you haven’t seen roundup posts, the basic process of creating one is something like this:
1. Pick a topic.
2. Find several different pieces of content online that fit the topic. It could be articles, videos, audio, or images, but ideally they should all be the same type of media. A good number for most purposes is between 5 and 20 items.
3. Create an article that links to each item, along with a description of each. Your description of each link is the unique content that will attract search engine traffic and make your article interesting to readers.
Roundup posts do still require quite a bit of work to create, but they don’t require the same level of in-depth research that articles typically do, because you’re just writing descriptions of other people’s content. This is a great time saver.
Interviews are great content, because you only have to write some questions, and the person you’re interviewing does most of the writing work. You just email the questions to your subject, and they email you their answers back.
You can interview pretty much anyone who knows anything about your topic, but ideally you want to interview someone who is fairly well known in your industry and has a following with the hopes that when the interview is posted on your site, they will tell their own followers about it and get you some additional traffic.
Re-bogging is taking someone else’s blog post or article and publishing it to your own site—with permission, of course. Sometimes people will allow you to post their content in its entirety, but a lot of the time they won’t want to risk the dreaded “duplicate content” issue, so they may ask you to post only excerpts.
But that’s actually a good thing, because you won’t have to worry about duplicate content, either.
Guest posts are a great way to get free content written for you, but it’s tricky to find people to do guest posts unless you have a relatively popular website.
People generally want to write guest posts when they believe it will get them more traffic. In this case, you’ll have to convince people that a guest post on your site will be beneficial to them in some way.
Perhaps it will be because you do have significant traffic or social media followers, or it might be because your site has a high domain authority or page authority. Just make sure they understand there is value in writing for your site.
Other Forms of Media
Google loves to see all types of media on websites, because people like to consume content in all different forms. Now that fast internet is available in most areas of the world, content like pictures and videos has become much more popular.
Sites like YouTube and Pinterest are regularly among the highest traffic websites, because people love these forms of media—often more so than written content.
While you do still need to have written content on your site for SEO purposes, having other types of media also gives you a nice boost.
Let’s take a look at some of the different types of media you can add to your website in order to minimize the amount of writing and research you have to do, as well as to attract visitors who love alternate forms of media.Other Details
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