Table of Contents
CONTENTS
INTRODUCTION	3
OVERVIEW OF THE PUBLISHING INDUSTRY	4
Traditional Print Publishers	4
Self Publishing	4
Electronic Publishing	5
Getting Started	5
THE WRITING PROCESS – AN OVERVIEW	6
FINDING IDEAS	6
WHAT WILL PEOPLE BUY?	7
WHAT TO CONSIDER WHEN CHOOSING AN IDEA	8
STICK WITH WHAT YOU KNOW	10
ALL ABOUT AGENTS	11
WHO NEEDS AN AGENT?	11
THE BOOK PROPOSAL	12
REPRESENTING YOURSELF	13
HOW TO LOCATE AGENTS	13
CONTACTING AGENTS	14
CHOOSING A GOOD AGENT	15
ALL ABOUT PUBLISHERS	17
BEHIND CLOSED DOORS	17
Sending In Your Own Submissions	17
When An Agent Submits to Publishers	18
THE PITCH MEETING	18
THE OFFER…WHAT A DEAL!	19
The Offer	19
The Advance	20
Royalties	20
Book Delivery and Publication Dates	21
NEGOTIATING THE CONTRACT	22
MARKETING A BOOK	24
PRE-PUBLISHING MARKETING	24
POST-PUBLISHING MARKETING	25
ON THE ROAD…NEAR AND FAR	26
SELF-PUBLISHING AND ELECTRONIC PUBLISHING	28
CONCLUSION	31
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INTRODUCTION
The publishing industry remained virtually unchanged for decades in terms of how books are published. The writer would write a fiction or non-fiction book, hire an agent, select a publisher, and eventually a book would be printed. Of course, printing and marketing a book are two entirely different things. The point is that once the printing process was developed, books were destined to be printed for hundreds of years on paper.
The printed book still remains the most common and popular method of publishing. Five-hundred thousand or more new titles are published every year. But there is an emerging trend that is expected to eventually change the world of publishing. Electronic books available online that can be downloaded to special readers or desktop computers are becoming more and more popular. In fact what people seem to be waiting for before this form of publishing explodes is a more comfortable reader, more available titles, and time to adjust to the idea of pages that are electronic rather than printed.
When you talk to people about books, many get a faraway look in their eyes. They are thinking of those wonderful moments before going to sleep with a book in their hands. They are remembering those golden moments when the day’s struggles and worries are over and it’s time to get lost in another world contained in the pages. This may seem like a romantic view of the books, but people who enjoy reading talk about the feel of the book’s page in their hands and the words that can convey emotions, actions, concepts, failures, and successes.
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