Table of Contents
Affiliate Marketing – How Really Competitive It Is 5
Offer Your Prospects Bonus Incentives 9
Don’t Cut Yourself Short With Offering Rebates! 12
How To Win The Affiliate War 15
Sample Content Preview
Offer Your Prospects Bonus Incentives
What usually happens when an affiliate marketer goes to Clickbank or Commission Junction and signs up as an affiliate marketer for a particular product or service that is relative to his affiliate marketing business topic?
The first thing he does is usually to place a logo for the product on his website and send out a marketing email to his list advocating the value of whatever the product or service happens to be. If this average affiliate marketer has any zip at all, he will make his sales letter as good as he can make it.
It will address each member of his list by name and there will be bullet points listing the advantages provided with ownership of the product or service. Then he will sit back, cross his fingers and toes, and hope to make a few sales. Well, that IS a plan but it isn’t a very good one.
If this average affiliate marketer happens to get lucky and be included in the launch of a new product, he does pretty much the same thing. He notifies his list of the upcoming launch (the average affiliate marketer usually only sends one preparatory email) and then he sends out the marketing email at the launch.
He will make a few sales…very few. Of course, he won’t be working very hard either and maybe he is very happy being an average affiliate marketer. There is a problem, however, with being average. Average is a very crowded place.
Average! Why would anybody want to settle for average anything? Doesn’t ‘average’ mean ‘common or ordinary…nothing special’? If you are not happy with being an average affiliate marketer, then you need to keep reading.
What puts one affiliate marketer above the average affiliate marketer? The answer is uniqueness.
Being unique is a quality that sets one apart from all of others. If you want to be better than just average, you will need to develop some uniqueness in your marketing techniques that will set you above just an average affiliate marketer.
Average affiliate marketers just don’t grasp the idea that in order to sell a lot of product, their offer needs to be more valuable than the offers their competitors are making. Most affiliate marketers won’t offer any incentives to their lists for buying a specific product from then rather than buying the same product from some one else.
Some affiliate marketers will offer some bonus incentives but they will be pretty ordinary and things that are really not of much value or even unrelated to the product that is being promoted.
The really GOOD affiliate marketer will offer bonus incentives that are BETTER than anything that is being offered by any other marketer and are directly related to the product that is being promoted. The really GOOD affiliate marketer will give his customers a very good reason to buy from him.
Actually, the whole idea of offering better incentives to customers is just plain old common sense. If you can buy 2 ears of corn from vendor A for 20 cents or 2 ears of corn from vendor B for 20 cents and vendor B throws in some butter to go on the corn free of charge, which vendor are you going to buy from?
Affiliate marketing is the very same thing.
You have to offer bonuses and you have to offer better bonuses than those that other affiliate marketers are offering.
For example: Let’s say that there is an E-Book about Email Marketing than you are an affiliate marketer for. It’s a very good book that has been written by an Email Marketing Guru. It is selling for $100 and your commission is going to be $50 per sale that you make. There is an elaborate live launch for the product. Your competitors are offering an additional E-Book or two as bonus incentives.
How can you get an edge here? The only way that you can possibly get an edge is to offer something that your competitors are not offering. You could have set up a free teleseminar that will take place within a few days of the launch for those who buy from you or you could offer a free 30 minute downloadable audio tape that further explains certain points in the E-Book.
The people who buy from you will be getting a better deal than they could get from your competitors. The product will always be the same…but the bonuses that are offered is where you get the edge.
Tip: Never underestimate the power of ‘free’. Everybody loves getting something for nothing or getting something extra. They especially love getting something that everybody else is not getting. And that brings me to another, finer point of offering bonus incentives.
If you can offer something such as a free teleseminar that is related to a product launch, you need to limit the number of people who will receive the bonus. That makes it more exclusive and thus more desirable.Other Details
- 1 Ebook (PDF), 16 Pages
- 1 Squeeze Page (HTML)
- 3 Ecovers (JPG)
- Source Doc, Source PSDS
- Year Released/Circulated: 2018
- File Size: 88,697 KB
[YES]Can be sold
[YES]Can offer Resell Rights
[YES]Can offer Master Resell Rights
[YES]Can resell Private Label Rights
[YES]Can be edited
[YES]Can put your name as the author
[YES]Can be broken down into articles
[YES]Can be used as web or e-zine content
[YES]Can be added into membership sites
[YES]Can be sold in any format
[YES]Can be packaged
[YES]Can be offered as a bonus
[YES]Can be sold on auction sites
[YES]Can be published offline
[YES]Can be given away (in any format)