The User-Generated Content Handbook Personal Use Ebook

Table Of Contents

1. Introduction…………………………………………………………………………………5
2. Web 2.0……………………………………………………………………………………….7
2.1 Web 2.0 Overview……………………………………………………………….7
2.2 Web 2.0 Defined…………………………………………………………………8
2.3 Evolution of Web 2.0………………………………………………………….10
2.4 Why Web 2.0 works……………………………………………………………13
3. User Generated Contents-Benefits………………………………………………….15
3.1 UGC Benefit #1: Free Viral Publicity……………………………………..15
3.2 UGC Benefit #2: Free Fresh Content…………………………………….16
3.3 UGC Benefit #3: Free Market Research…………………………………16
3.4 UGC Benefit #4: New Customer Market………………………………..18
3.5 UGC Benefit #5: New Content Topics…………………………………….18
3.6 Maximizing Benefits…………………………………………………………….18
4. User Generated Content- Risks……………………………………………………….20
4.1 UGC Risk #1………………………………………………………………………..20
4.2 UGC Risk #2……………………………………………………………………….20
4.3 UGC Risk #3……………………………………………………………………….20
4.4 UGC Risk #4……………………………………………………………………….21
4.5 UGC Risk #5………………………………………………………………………..21
4.6 UGC Risk #6………………………………………………………………………..21
4.7 UGC Risk #7………………………………………………………………………..21
4.8 UGC Risk #8………………………………………………………………………..21
4.9 Limiting Risk……………………………………………………………………….22
4.10 User Guidelines…………………………………………………………………23
5. User Generated Content- Legal Issues……………………………………………..25
6. Web 2.0 Site Types…………………………………………………………………………27
7. Web 2.0 Site types- Blogs………………………………………………………………..27
7.1 Blog Do’s……………………………………………………………………………..30
7.2 Blog Do Not’s……………………………………………………………………….31
8. Web 2.0 Site Type- Podcasting……………………………………………………….32
9. Web 2.0 Site Type- Social Bookmarking…………………………………………..38
10. Web 2.0 Site Type-Social Networking…………………………………………….43
10.1 Do’s of Social Networking……………………………………………………43
10.2 Do Not’s of Social Networking……………………………………………..44
11. MySpace.com………………………………………………………………………………..45
12. Web 2.0 Social Site- Second Life…………………………………………………….47
12.1 What does Second Life Offer Website Owners……………………….47
12.2 Web 2.0 Site – Squidoo……………………………………………………….49
12.3 Web 2.0 Site – Hub Pages……………………………………………………51
13. Social Networking Sites…………………………………………………………………53
14. Web 2.0 Type Site – Video Casting…………………………………………………54
14.1 Do’s of Video Casting…………………………………………………………..55
14.2 Do Not’s of Video Casting…………………………………………………….55
14.3 Youtube.com………………………………………………………………………56
15. Web 2.0 Website Design………………………………………………………………..57
15.1 Web 2.0 Widgets…………………………………………………………………57
15.2 Personal Page gadgets…………………………………………………………58
16. Putting It All Together…………………………………………………………………..60
17. Web 2.0 Software and Tools…………………………………………………………..63
18. MySpace Tools and Resources……………………………………………………….64
19. Squidoo Tools & Resources……………………………………………………………65
20. Web 2.0 Site Categories & Resources……………………………………………..66
21. Web 2.0/UGC Checklist………………………………………………………………..68
21.1 MySpace……………………………………………………………………………68
21.2 Squidoo…………………………………………………………………………….69
21.3 Hubpage……………………………………………………………………………69
21.4 Daily UGC Posting Worksheet Pg One…………………………………70
21.5 Daily UGC Posting Worksheet Pg Two…………………………………72
22. Web 2.0/UGC Marketing Website Checklist-Squidoo……………………..73
23. Web 2.0/UGC Marketing Website Checklist-Hubpage……………………75
24. Web 2.0 Glossary………………………………………………………………………..78

Sample Content Preview

INTRODUCTION

Welcome to the latest generation of Web business technology.

Most Internet business owners are aware of the ongoing debate about the existence of Web 2.0 and its future. Internet users can argue the issue all they want and still not resolve it.

There is one point that everyone seems to agree on. Web 2.0, the new user generated content platform, is a proven, productive tool for building and growing an Internet business.

Business owners who embrace Web 2.0 and user generated content can grow their businesses much faster and reach far more potential customers than traditional marketing methods ever could.

It doesn’t matter what type of business you operate. Whether you sell products, services or information, Web 2.0 tactics can take you far.

The learning curve in adopting user generated content methods of growing a customer base and driving sales is not a difficult one. Most computers running Windows XP have the necessary power to implement Web 2.0 strategies.

The Internet has always been considered infinite. Web 2.0 takes business to infinity and beyond. Millions of people have embraced user generated content and surf the Internet daily.

Tapping into a portion of those millions can empower business growth and expansion without emptying the business bank account or adding an additional forty hours to the work week.

The quicker you implement user generated content into your website and business strategy, the quicker you can reap the benefits.