Table of Contents
MAKING SURE YOU PLAN FOR SUCCESS … 3
TIPS FOR TAPPING INTO DEMAND MARKETS … 8
GET PEOPLE TO BUY … 10
HOW TO MAKE IT HAPPEN .. 12
FOCUS IS EVERYTHING .. 14
BLOGGING DECISIONS .. 16
THE BIG G .. 21
HOW IT ALL WORKS, OR DOESN’T. 24
TRAFFIC FOR THE CHEAP … 29
GENERATING WINNING IDEAS . 34
GETTING THE FREEBIE BALL ROLLING 36
SEARCH ENGINE OPTIMIZATION … 38
WHAT WILL WORK AND WHAT YOU SHOULD FORGET ABOUT . 46
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Get People To Buy
People often want to know—why does conversion matter? When in the end, conversion is all that matters. If your websites do not convert visitors into buyers, you’re just not making any money. Period. Plain and simple. That is why conversion matters.
But to go a step further, conversion as it matters to you, the Big Dog affiliate marketer, isn’t just about what one or two visitors do—it’s about what the masses at your website do. For our purposes here, conversion really means what your site is doing as a whole. We can’t reasonably expect that every visitor to your site will convert into a buyer (but wouldn’t it be nice if we could!). You do need to know that overall, however, what you are doing on your site is working.
Conversion is about rates and statistics and sales, and unfortunately there are no real solid rules that apply. You cannot make sweeping judgments because the rules will be different for each and every product that you have. Each product and niche has its own set of needs.
What you can do is maximize the profitability of your site. The way to do that is to test and change and tweak your content and your website until you have gotten the highest amount of sales and profitability that you can. There are ways to do that, and that’s what we’ll talk about next, but by and large there is a definite element of trial and error involved in converting website visitors into buyers.
In the end, we’re left with exactly what we started with in answer to this question. Plain and simple, conversion matters because conversion equals sales. Learn the “art” of the conversion, and you’ll have one more of the crucial pieces of the affiliate marketing puzzle.
How to make it Happen
First off, to understand how to make conversion happen, you have to understand your role in the grand scheme of things. Your role—your sole purpose for Big Dog survival—is to get your visitors to your parent affiliate’s sales page—your merchant’s sales page.
Many new affiliates, and indeed some seasoned affiliates who just don’t ‘get it’, mistakenly think that their job is to sell the products themselves. Subtly, yes, in ways, that is true. But overall, that is not your job—the sales itself is the role of the product seller. What you need to do is warm your visitors up so that they can feel confident in taking that final step, and going on to seal the deal.
Again, this is where you need to realize that the merchant has done a lot of the work for you. They’ve constructed the sales pages and order processing mechanisms. They’ve written (or had written) the killer copy that will totally convince the buyer to buy. All they need you to do is get the seller there.
This is the part of the biz that is referred to as the ‘pre sale’ or ‘pre selling’. This is the part where you work as the middle man—the liaison between the seller who has this great product and the buyer who really does want to buy, but needs that added little push, or the point in the right direction.
An important thing to remember, too, is this—your readers are busy people. They, like you and everyone else in the modern world, do not have the time for extensive reading and research.
That’s why they’re coming to you. They’re hoping you’ve already done that for them. The lesson to take from that is that you should put up quality, product-supporting content, and you should make it valuable; but you should not kill your visitors with kindness. Make the whole process very easy.
• Give readers a piece of information they can use (a product review, a tutorial, et cetera).
• Show them that you understand their need (you identify with their problem, you see their need, you know how to fix it, you’ve been in their shoes).
• Point them to the place with the solution (link to your merchant’s page).
• Let the merchant do the rest! (They’ve already done it anyway, why reiterate and waste your visitors’ time?)
The whole process is done and over in about three simple steps. And out of those, the only one that really requires work is the providing of useful information—the converting part. You’ll read more about some very specific methods for subtle conversions in the latter part of this chapter in the ‘Tips and Tricks’ section, but understand that whichever method you choose to use, it needs to fit within the needs and demands of the visitor’s life. In other words, it needs to be simple, directed, and effective. And all the better if it is action-oriented. When people have to take an action (and we’re not just talking about the action of buying), they feel they are being productive and proactive in fulfilling their needs, or solving their problems, whichever the case may be for your product(s); sometimes it could be both.Other Details
- 25 Articles (TXT)
- 1 Ebook (PDF), 49 Pages
- 1 Squeeze Page (HTML)
- 2 Ecovers (PNG)
- Year Released/Circulated: 2018
- File Size: 2,186 KB
[YES] Can sell and keep 100% of the sales.
[YES] Can edit the squeeze page.
[YES] Can be bundled into another paid package and sell at a higher price.
[YES] Can be used as a bonus to another product you are selling.
[YES] Can be sold in a Dime sale event.
[YES] Can be added into a paid membership site.
[YES] Can pass on the Master Resell Rights privilege to your customers.
[YES] Can be given away for free AGAINST an email address (lead generation)
[NO] Contents of the product can be edited, modified or altered.