Table of Contents 3
Choosing a Topic 6
Naming Your Course 8
Course Format 9
Video Creation 11
Live Video 11
Screen Recording 12
Slide Presentations 13
Number of Lessons/Modules 14
Getting Sales 15
Standing Out 16
Sample Content Preview
Many people get really anxious when they think of creating videos, because they think it’s too technical or that they need some special knowledge to do it, but it’s actually a lot easier than you might think! In fact, if you can navigate the internet and send email, you can probably learn to create videos.
There are many different ways to create videos. The method you’ll use will depend on the type of course you want to create and the method you’re most comfortable using.
Let’s take a look at a few different video creation methods, and which types of courses each method is best for. If you’d like to learn more about each method, and the details of how to make videos, there are plenty of online courses and YouTube videos you can use to learn! (In fact, watching them may give you ideas for making your own courses!)
Your typical course looks a bit like a classroom or news show, or uses standard video to demonstrate things. You’ll see the course presenter (usually the creator, but sometimes a paid actor or partner) in front of the camera, and they present the material as though they were teaching a class in a school.
Example uses of this type of video include:
This type of video may be the easiest to create overall, because you simply need to record it. Many people use a quality phone camera, such as an iPhone or Samsung Galaxy camera to record their videos, but sound and video quality may not be as good as it would be if more professional equipment were used. However, it certainly can be done this way.
Many people do not post-process their videos, simply uploading the videos directly from their phone or camera, but it’s more professional if you add things like subtitles or enhancements.
If you want to process your videos, you can use tools such as iMovie (Mac), Adobe Premier Pro (PC or Mac), or Final Cut Pro (Mac).
If you’re doing courses that are more technical, such as design, programming, or other computer-based skills, you might want to use a screen recorder.
Screen recording software will allow you to record whatever you see on your computer screen—either the entire screen, or just a chosen section of it. You can demonstrate techniques while speaking, or just add text instructions to your video later. (Most people will probably prefer voice, but if you aren’t comfortable using your own voice, you can either just use text on the screen, use a voice actor, or add a digital voice.)
Some popular screen recording programs include:
Screen recording videos are most appropriate for lessons that specifically focus on lessons that involve using computers or mobile devices.
If you’re doing courses that don’t require live video or screen recording, you can use slides. If you’ve ever taken college classes, or worked in a business-oriented environment, you are probably familiar with PowerPoint presentations. You can turn such presentations into videos and use them for your courses.
You can use a voiceover for these types of videos, or just put all of the information in text format in the slides themselves. If you don’t use voice, you could optionally include music, but keep in mind that not everyone has the same taste in music.
There are several good options for creating slide presentations:
Number of Lessons/Modules
Ideally, your course should contain no more than 12 modules, especially if it is on some technical subject that people may have some fear of. If your course is too long, people may feel daunted and say, “I can’t do this!”
There are exceptions to this, of course. For example, some courses may require more modules, because there’s no way for people to learn enough about the subject in just 12 lessons. Creating an app, for example, would probably require a lot more information than you could fit in 12 lessons.
Always keep your target audience in mind, and try to create just enough modules to deliver the necessary information without being long-winded or making your users fearful that they won’t be able to grasp the information.
Once you have a course created, there are a few things you can do to ensure that you get the most sales possible.
When it comes to setting a price for your course, price high.
I know this seems counterproductive. After all, wouldn’t you want to get the highest possible number of students?
Well, yes and no.
You see, pricing high accomplishes several major things:
1. It gives the perception of quality. A $5 course will make people think it was just slapped together, whereas a $100 course will make people believe a lot of effort was put into its creation.
2. It motivates buyers to actually complete the course and take action, because they’ve made a significant investment.
3. It allows you to offer heavy discounts to capture those who can’t or won’t purchase at your higher price point. (Udemy is one place that offers heavy discounts to users on a regular basis.) Plus, when you discount, it will look like a lot better deal than if you discounted a cheaper course.
4. It makes you a lot more money, because you have to attract a lot fewer buyers. You’re putting forth the same amount of effort to create and promote your course whether you charge a low price or a high price, so why not get paid the most you can?
Now, this strategy only works if you are offering truly valuable information and your course is very high quality. If you create a simple course that offers information readily available all over the place, you might want to charge very little or even make your course free in order to promote something else you offer.Other Details
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