Table of Contents
Chapter 1: Why You Need to Sit Up and Take Notice of Snapchat . 4
The Objections . 4
The Power of Snapchat 7
Chapter 2: How to do Snapchat Marketing, The Basics 10
Other Methods and Techniques for Building Viewers . 12
Monetizing . 13
Chapter 3: Finding Your Way Around Snapchat’s Basic Features 15
Getting Set Up … 15
Sending Snaps … 17
Chapter 4: Using Snapchat’s New and Advanced Features .. 21
More Ways to Spice Up Your Snaps .. 21
Chapter 5: How to Create Great Stories That People Will Want to Follow 31
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Chapter 2: How to do Snapchat Marketing, The Basics
So with all that in mind, how do you go about doing Snapchat marketing and using it to build a following, promote your brand and drive sales?
The key to Snapchat is to understand that it should be part of a broader strategy. That is to say that you’re going to need to promote yourself on other channels as well before you can start diverting people to Snapchat.
And essentially this will work by creating your audience on those channels – such as Facebook or Twitter – and then sharing your Snapchat to those channels. So for example, you can create a video and then share it to Twit-ter and Instagram, as well as saving it as your story and sending it to your friends (we’ll talk about how to do this later).
This then lets people who are following you on Facebook and on Twitter see what you’re posting on Snapchat and the idea there is of course that they’ll think it looks interesting and therefore want to follow you. You simply need to upload the video (we’ll look at how to do this later) and then add the comment ‘Add me on Snapchat for more of my adventures’… for exam-ple.
Someone who does this very well at the moment is Arnold Schwarzeneg-ger. Arnold is someone who has really grasped the idea of social media and who is using it in very smart ways to build a bigger audience and to gain new fans and followers. He has a huge Facebook page, Instagram ac-count and more – but perhaps the channel he promotes most often is his Instagram.
Recently, Arnie posts a picture of himself cycling in a new city and said that he never accepted the excuse that people ‘don’t have time to exercise’. He followed this by saying he goes for a bike ride as the first thing he does every time he gets to a new city and that he shares that ride with his Snap-chat followers.
Other times, he will post videos of himself talking at events, meeting other famous people and generally just doing interesting things that his fans might want to see. They then get updated with his exploits and feel like they’re getting almost privileged access to his lifestyle and activities. Every now and then he shares these videos on Facebook and so his followers see that if they want to get more unique and personal content, they need to get onto Snapchat. For those experienced internet marketers reading this, you’ll recognize that this is essentially a sales funnel and those people now following him will be even more loyal to the brand.
Remember: it takes ‘five touches’ to sell someone something. So if you have seen someone on TV > liked them on Facebook > started following them on Snapchat… then you’re already three touches in!
Facebook is one way to do this but there are several other social media channels that are particularly well suited to promoting Snapchat. Instagram is one great example because it already allows you to share short videos. Another good option for the same reason is Vine.
Other Methods and Techniques for Building Viewers
There are of course other ways you can build a bigger audience too. One example is to simply promote yourself on your own blog or website. This is just how email marketing often works – with marketers promoting their mail-ing list on their blogs and often including an opt-in form right with each post, or otherwise in one of the sidebars.
Likewise, you can grow or promote your Snapchat through any other chan-nel. A good example is YouTube – simply state at the end of your videos that you have a Snapchat channel where you post more exclusive content for your biggest fans and try to make it sound exciting!
Another tool that you can use and that is popular in all kinds of marketing, is influencer marketing. This simply means that you’re teaming up with other influencers and sharing your audience. For example, you might make a short video with another prominent personality on Snapchat and then mention the channel of that person in your own video. Likewise, they might do the same for you, letting you appear in one of their videos/photos and promoting your account in the process.
To make this work, you need to ensure that you approach creators who are at the same level as you and in the same niche. In other words, if you have a fitness channel and you sell fitness apparel, then you need to make sure that you work with other fitness personalities on Snapchat – otherwise their followers won’t be interested in following you! Likewise, you need to avoid approaching the biggest names in the industry (like Arnie) because they get millions of messages a day and won’t be likely to respond to your requests. If you have 2,000 followers, then approach someone else with 2,000 follow-ers. Then, when you’ve done that a few times and you have 5,000 follow-ers, you can start approaching people with 5,000 followers! Think of it like a ladder and try to head toward the top one rung at a time.
Finally, you get to monetize your channel or just use it to strengthen your brand. You’ve built the audience but unlike, say Pinterest, there is no shop built into Snapchat. What’s the point of building such a big following?
Well, in the case of someone like Arnie, the end result is simply to strengthen the brand. If Arnold can get people to follow his daily exploits on Snapchat and see his updates from behind the scenes, then those same followers will be much more likely to go and see his new films when they come out in theaters. They will feel like bigger fans, simply as a by-product of following him.
The same can work for you if you have a blog, a YouTube channel or any other kind of channel that you want to promote in order to generate sales. This can also be a good way to build trust and authority, to establish your-self as a leading expert in your given niche so that people will be more likely to listen to you when you recommend a product or try and sell your services.
And finally, you can of course use a Snapchat video or image to sell things directly. A good way to do this for instance might be with a review, whereby you can review a product and then share the link where your audience can go and buy it should they be interested.
And because you have a 90% open rate and you’re communicating with them in a very direct manner, with all the advantages of video… you can get some pretty impressive conversion rates and drive a lot of sales this way.
In short, it is very much worth your time putting in that initial work up front in order to get people to follow you and to be interested in what you’re post-ing!
Chapter 3: Finding Your Way Around Snap-chat’s Basic Features
Now you know the basics of how you should be using Snapchat, the next question is how you go about actually putting that into action. What does it physically involve in order for you to post those videos, share them on other channels and grow your audience?
Getting Set Up
The first thing you’ll need to do is to download Snapchat as an app for ei-ther the iPhone or Android. There is unfortunately no desktop version of Snapchat and no website that does the same thing, thus the only way to use it is by using the app.
Once you have the app on your device, the next thing you need to do is to log in or sign up. The new Snapchat has a pretty polished and impressive looking introduction now, which features a plain white interface with your silhouette in the background, picked up by the camera.
Signing up is quick and painless. You might need to type in a phone num-ber, but Snapchat won’t share this with other users. You may also be asked to pass a verification process involving asking a question. On the next screen, you’ll have the option to ‘Find Friends’, which is common with many apps of this nature. You can find friends using numbers in your address book and it’s a good idea to add the people you know – they can be your first followers!Other Details
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