Sample Content Preview
A content funnel is a series of blog posts, articles, and pages both on your side and on third-party websites that step visitors through different stages of trust. At first, you get them to understand and believe that you are credible when it comes to specific body of knowledge.
For example, if people are looking for tips on how to deworm their dogs, your content funnel would start with material that answers basic questions regarding the deworming process. When people read these, they get the information that they’re looking for but they’re probably looking for other information. Now that they know how to deworm a dog, is there a best way to do it? Is there a product that makes it as quick, painless, and convenient as possible?
Your content funnel takes care of all these questions but it all does it in the context of building greater and greater trust in your authority. It starts with establishing in the minds of the reader that you are knowledgeable and credible enough about the basic questions that they’re asking.
If they like what they read and they still have other questions regarding which solution is the best, they can click to link and then you would then lead them through your comparison of the different types of solutions out there.
Again, these are not necessarily individual products. These can be just different ways to purge your dog. You can compare the different ways of purging your dog. There is a one hundred percent organic way and then there are the traditional chemical ways, so on and so forth.
You compare these then to highlight to the reader that you can be trusted because you know enough to be able to compare and then you suggest a specific solution and then when they click through to that, they end up in a Trust page. This is where basically you earn their trust by spelling out usually in the form of an in-depth report or a review of the pros and cons of a specific product or solution. From here, you can then convert them. You can link them to a conversion funnel or you can get them to sign up to a mailing list.
Intimately know whatever it is you are promoting. Whether you’re selling a product, a service or you are an affiliate pushing someone else’s stuff, it doesn’t matter. You have to establish some level of expertise in whatever it is you are pushing.
If you’re clueless regarding what you’re selling, how do you expect to gain credibility and authority in the eyes of people you’re trying to buy from you? That’s just not going to happen because you did not put in the time, effort and energy to achieve that level of knowledge.
Effective product knowledge is vital for both conversion funnels and content funnels Some key questions you need to ask:
What problem does your product solve?
Think in basic terms. If you’re selling something, it’s because it solves a problem. If you’re a real estate agent, you’re selling a home. Why do people need a home for? It’s not what you think. They need it for location. Some people buy it for status. Other people buy it for a lifestyle.
Understanding these different reasons and navigating your way around them enables you to tie these reasons with certain audiences so you can speak their language.
Can you speak your audience’s language?
Most people always ask themselves, “What’s in it for me?” You have to understand this question and you have to answer it in the same language as the person you’re trying to sell to. Otherwise, you’re not going to make a sale. It’s just that simple.
You have to present your product’s value proposition in clear terms that readily answer the questions your customers are asking in their heads.
Can you speak in terms of benefits?
When people buy a Mercedes Benz, it’s not because they’re just looking to get from point A to point B. If that’s all they wanted, they could have bought one of many cheaper brands.
You have to speak their language. What is their reason? They’re looking for luxury. They’re looking for tangible proof that they can show to other people that they have arrived at a higher social status. That’s the whole point of buying a Mercedes Benz, a Ferrari, a BMW or a Porsche. You have to zero in on those complex of competing needs and speak the language of your prospect.
Can you split up different benefits and express them carefully? It’s very important to understand that when people end up on your conversion page that these people are not identical.
For example, back to the Mercedes Benz scenario, different people would buy different Mercedes Benz for different reasons. We know that if people are just looking for basic transportation, they’re probably not going to pick a Benz. That’s a very expensive option just to take care of basic transport needs. With that out of the way, you have to list all the potential benefits people would look for in a branded, sophisticated, and prestigious German automotive brand. It’s not all about social status. Some people are looking for the utmost quality. In other words, they’re thinking to themselves, “If I buy the very best product, I know that there’s a high likelihood that I won’t break down in the middle of nowhere.” Other people buy a Mercedes Benz because they have a certain affinity to the Mercedes Benz’s engineering tradition.
When you’re creating a conversion funnel, you have to zero in on all these potential reasons and benefits and then you have to prioritize them – which are more likely, which can be tied to questions, which are more practical – but whatever you do, your sales funnel must speak to all these different needs to push people down the funnel.
Remember different benefits appeal to different people so when you get all these clicks from your paid Facebook ad campaigns or from your organic article marketing, your sales funnel must have enough information in it to appeal to different types of people. You can’t just assume that everybody who lands on your page are trying to meet the same needs.
That’s like a Mercedes ad just basically saying that it’s all about luxury. That’s a great ad if you’re sure that almost all the people looking at that ad are looking for luxury. But what about the person who is looking for the very best engineered car he or she could find? What about the other person who just has an affinity for a lot of things German and so on down the line?
You have to craft a sales funnel that speaks to these different needs to capture all these people and push them down the funnel so you can convert them into cold, hard cash.
Sales funnels can be made of just conversion pages or content with conversion pages
A lot of marketers think that they just need to buy traffic and then dump this traffic on conversion pages. If that’s your strategy, you can do that. I’ll teach you how to do that effectively.
However, if you are looking to save money or if you have no money at all, you can still make money online by using content to attract traffic from the internet for free and then plug this into conversion pages.
You have to be mindful of which strategy you are using: conversion funnel only versus content funnel plus conversion funnel.
Don’t confuse content funnels with conversion funnels
Conversion funnels can work with paid traffic. You basically just buy traffic and dump it into a series of pages and what comes out is a sale. Pretty straightforward. I’ll teach you how to optimize these later. But if you don’t have any money or you’re low on funds, you can use online content to pull traffic from search engines, social media platforms and other sources for online traffic and plug these into your conversion pages.
You need to know how these 2 alternative models work. You can’t confuse the 2. If you think they’re one and the same, then you’re playing the game wrong and it’s no surprise that you are losing money hand over fist.
Content funnels explained
Content funnels are all about building trust. For somebody to buy something from you, they have to trust you. That’s the bottom line.
Content funnels are built on a central question: How do you get people to trust you online? First, you need to get them to understand that you know about their needs. Second, you have to get them to like your expertise or like your take or your understanding of their problems. This leads to trust. Once you get them to trust you, you can then push them to buy from you.
The KLT process
KLT stands for Know, Like and Trust. Your content must be arranged in this way. The end result is trust. That’s where you plug in your content funnel to your conversion funnel.
Insertion Point #4
The KLT Process Must Drive Your Site’s Design, Not the Other Way Around
If you are going to create a content-dense website that uses a content funnel strategy, I suggest using the Silo system. This starts out with general information, which is then linked to pages that have more detailed info. When people read these, it’s easy for them to click from one page to the next depending on how pumped up they are in finding more about the topic they’re researching. These must be question-based so they’re easier to digest.
It’s important that your whole website must be designed this way so it seems effortless and doesn’t take much thinking for people to navigate. They can start out very slow and low, basically on pages dealing with general information and as they click, they get deeper and deeper into more detailed information until they get comparisons and then they end up at Trust pages, which essentially just push one particular product to them. What’s important is that all their questions are asked as they go through the process.Other Details
- 20 Articles (TXT, DOC)
- 1 Ebook (PDF), 30 Pages
- 5 Graphics (PNG)
- 1 Salespage (HTML)
- 10 Ecovers (JPG)
- 2 Promotional Ad Materials (Emails, Banners)
- Resource Report, Cheat Sheet, Mindmap, Social Media Images, Legal Page, Sales Video, Email Swipes
- Year Released/Circulated: 2019
- File Size: 302,195 KB
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights