Table of Contents
Introduction ……… 5
Online Marketing 101 ……… 7
Reaching Your Target Audience …… 10
Creating Profitable Content ………… 16
Free Advertising Channels . 25
Email Marketing .. 30
Build Your Online Community ……… 39
Co-Branding Secrets …….. 44
Search Engine Optimization ……….. 48
List Building Simplified ….. 56
Building Your Website …… 59
Final Words …….. 65
Sample Content Preview
service you’re selling. One key to great online marketing is remembering that quality, not quantity, counts. Avoid buying e-mail lists and focus instead on building your own with people who are actually interested in what you’re selling.
Today online marketing isn’t about how many people you get to your website or how many people are on your e-mail list. Today online marketing is all about how people react to your website and what it is that you’re selling.
Personalizing Your Website
Even if you’re not selling a product or service that is for a specific target audience you need to have a website that is personalized. For example, even though Amazon sells products that appeal to all target audiences they have still managed to create a personalized website that fits every customer. This is the goal of personalization technology.
Try to limit the number of products or services that you’re offering to your customers. “Information overload” is one of the biggest problems on the Internet. If you give your customers too many choices they’ll have a hard time making a decision.
The key to avoiding information overload is organization as well as making sure that products and services are directed towards your customers.
Don’t make the mistake of thinking that online marketing stop when you generate a sale. Your current customers are the ideal way for you to reach .
new customers. You want to get leads from your customers by using marketing concepts such as “tell a friend” e-mails.
One mistake that many small online businesses make is to focus only on self-promotion. The bottom line is that customers don’t care about you. They only care about what it is that you’re selling and what you can do for them. When someone visits your website you have about ten seconds to get their attention before they move on to the next website. That means that you have ten seconds to tell this person why it is that they need you.
The home page of your website should tell people why your service or product is just right for them. Your home page should include information about your company and/or have a personal bio about who you are.
If you’re not sure about whether your website is reaching the right people, ask them. If you provide something of value to people who visit your website they’ll give you information. Things of value include contests, coupons, and free products.
Once you know the demographics of your customers you’ll know how to spend your marketing budget. You can focus your online promotions using targeted marketing strategy. Even though you may end up with fewer people visiting your website, targeted online marketing is the way to go.
Using Banner Ads
One mistake that many online businesses make is using banner ads to reach the greatest amount of people. Your focus when it comes to banner ads is to reach the right type of people for the product or service that you’re selling. One thing to keep in mind is that, if you have a limited budget, you should avoid buying banner ads altogether.
If you have a big budget, banner ads can be great for branding your company. You’ll be able to negotiate contracts that are long term with affiliated websites in your area of business. However, the results of clickthrough marketing are usually low and this makes banner ads the least cost effective of all online marketing techniques.
If you decide that you want to purchase banner ads you should focus on buying them on web pages that are very targeted. Ads are cheaper the more targeted a web page is. And the cheaper the ad the more cost effective your banner ads will be.
Another way that you can target the placement of your banner ads is to embed them in web page content. Before you purchase a banner ad find out what content the website administrators will be including on their web page that may be related to your online business. If the website uses a keyword search tool ask that your banner ads appear when key words that are linked to your product or service are typed into the search engine by visitors to the website.
Try to place your banner ads on a web page that is as deep into the website as possible. This way you’ll be reaching people who are truly looking for information that relates to your business. This is a great strategy to use if you want to get the most value for your online budget. Again, if your budget for marketing is quite high, you’ll want to buy banner ads on the home pages of websites so that your brand reaches a lot of people.
One of the most cost effective ways to use your online marketing budget is to buy keywords. You can find out the price of keywords that are specific to your industry at www.Overture.com. You want your keywords to be as targeted and specific as possible. Always remember the goal of your business and buy keywords that encourage people to visit your website. Keywords that are general will cost you more and at the same time will attract fewer customers to your website. Before you start buying keywords you need to look at the content of your website. You want to buy keywords that are effective for your business content and that keep people coming back to your website.
Creating Profitable Content
The Internet is designed to be changing and dynamic. People who visit your website want to see content that is new and filled with ideas and business promotions. If people visit your website and don’t see new content on a frequent basis they’ll think that your site is stagnant and has been abandoned without any customer service there for them to rely on.
The home page of your website is one of the most important aspects of your online marketing strategy. It’s the content of your home page that gives your business a brand. The more useful and professional the information on your home page is the more credit you bring to your product or service.
The Internet is one of the best places for consumers to find out about new products and services. This places the net above television, radio, magazines, and newspapers.
When you use the Internet to promote your product or service you have the opportunity to reach a multitude of potential customers anywhere at any time. The web is one of the most powerful mediums for reaching and influencing people and the decisions they make about business.
Components of Good Content
One of the key ingredients to success on the Internet is creating website content that Internet users want to read. When you have content that is (1) interesting, (2) factual, and (3) well written, you have some of the main tools that you need to get the desired traffic to your online website.
Writing Decisions: When you first start writing content for your website you’ll find yourself facing many decisions before you even sit down at the keyboard or pick up a pen. As you begin to develop the content on your website pages you’ll find that you’re often changing many of your first instinct decisions.
This is all part of the process of writing. But how can you most efficiently sort out all you need to think about so that you develop website content that users want to read?
It’s important that you find out what it is that Internet users are looking for on the Internet so that you can focus your website content on these issues. Take some time to study at the top hits in the search engines for products or services that are similar to what you’re selling.
Even though these top ranked websites are most likely using Search Engine Optimization techniques you can still read what it is that they’re using to draw in the crowd. Take some of these concepts and include them in the flow of your web content….but ONLY if these concepts enhance what you’re writing and are entirely relevant to the products or services that you’re selling.
Keep in mind that although one website may be at the top of the search engine rankings today, it won’t take them long to fall back into the ranks of “mediocre websites”. Websites that rely on SEO techniques don’t give people the information that they’re looking for to keep them coming back.
How many times have you yourself searched a topic in a search engine only to find that the top hit is filled with articles and web content that has nothing to do with what the website is all about?Other Details
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