Online Marketing System Resale Rights Ebook

Table Of Contents

Introduction …………………….. 4
Getting a Domain Name and Hosting …………………. 6
Building Your Site …………….. 6
Content Really Is King ……………………. 7
Search Engine Optimization ……………………. 9
Content ……………………….. 9
Headings………………………. 9
Page Titles ………………….. 10
File Names ………………….. 10
Links to Other Pages on Your Site …………………. 10
Link Building ………………….. 11
Using the Social Aspects of the Web to Your Advantage ………………….. 11
Social Networking ……………………. 12
Blogging ……………………… 12
Forums ………………………. 13
Twitter ……………………….. 13
Using Video as a Promotional Tool …………………… 14
The Beauty of Email Lists ……………………. 15
How to Get Subscribers ……………………. 15
Getting Listed in Local Search Engines ……………… 17
Are Web Directories Worthwhile? …………………… 18
Advertising Online ………….. 19
Graphic Ads ………………… 19
Pop-ups and Pop-unders ……………………. 19
Ezine Advertising …………. 20
Podcast and Video Advertising……………………… 20
Pay Per Click ……………….. 20
Don’t Get Left Behind ……………………. 22

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Introduction

Once upon a time, small businesses were somewhat bound by geographical limitations. If they wanted to serve a larger market, they would have to start doing business by mail order. But many did not want to go to the trouble, and of those that did, many found that it wasn’t very profitable. Printing and sending catalogs and other marketing materials can be expensive, after all. So for the most part, small businesses kept to their immediate areas.

The Internet has changed all of that. Any business can set up shop online without a large amount of capital. Customers from across the country and around the world can see what these businesses have to offer. And the small businesses can profit from a larger customer base.

That’s all fine and dandy for some businesses, but there are certain types of businesses that can’t effectively do business in far away places. Take mechanics, for example. You would be hard pressed to find someone who would send his car thousands of miles to get it repaired. Even if you’re the best mechanic in the world, the transportation costs would be prohibitive. The same is true for hairstylists (unless you’re one that caters to the rich and famous).

Many such businesses are uninterested in building a web presence. They figure that since their target market consists of people in close proximity, they are better served by advertising in the Yellow Pages and local media outlets. What’s the point of making your business known around the world if you’re only serving customers in your own backyard?

This way of thinking is flawed for a few reasons. First of all, even if your business model requires customers to visit in person, people who live nearby are probably not the only ones you’ll serve. What about tourists, passers-by, and people who come to town to visit family? They need products and services too, and they often think of these needs before they leave home. And they often go to the Internet to find businesses that can meet those needs.

There’s also a movement away from those age-old marketing methods. More and more people are searching online for all of their needs, local or otherwise. Why drag out the phone book when you can find what you’re looking for on the good old Internet? You might be surprised at just how many people toss their phone books because they don’t feel that they need them.