Online Legal Protection Mrr Ebook

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Table Of Contents

Table Of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . – 2 –
Why Internet Marketers Need More Protection . . . . . . . . . . . . . . . . . – 3 –
You Can’t Be Anonymous . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . – 5 –
Start With Basic Security Measures . . . . . . . . . . . . . . . . . . . . . . – 6 –
Using Disclaimers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . – 9 –
Proper Use Of Email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . – 11 –
Protecting Product Rights . . . . . . . . . . . . . . . . . . . . . . . . . . . . – 13 –
Protecting Your Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . – 15 –
Terms Of Use Or Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . – 18 –
Privacy Policy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . – 20 –

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Why Internet Marketers Need More Protection

From the moment you first connected to the Internet, you have probably been told that you need to use security measures to protect yourself. This is something that all Internet users face all of the time. There is a great deal more to protection for Internet Marketers however.

Internet Marketers need more protection than that average user simply because they have more to protect, and of course they have more at stake. The average user may use their personal computers to shop, play games, or to surf the Internet. As an Internet Marketer, you probably do all of those things, but you also operate an entire business online.

A hacker can easily break into the email that is associated with your website, read your mail, and use that account to send thousands of spam emails out – all in your name – between the time that you turn off your computer for the day and fire it up again in the morning. They could even do it while you are taking your lunch break – or while you are sitting in front of the screen working.

They may also manage to break into the databases on your website and obtain all sorts of private information concerning your customers. Either of these actions could literally put you out of business in a matter of hours – or minutes. This goes far beyond protecting your own personal credit card information or identity. This is basically about protecting everything you’ve worked so hard for.

The average user worries about computer viruses and protecting their identity. You have to worry about protecting yourself from computer viruses, protecting your website from malicious acts, protecting your customer’s information, and protecting yourself legally. You would be surprised at the number of Internet Marketers who have failed to take these security measures.

The average user has the luxury of remaining totally anonymous on the Internet. The Internet Marketer does not have that option. There is a great deal of information regarding how to protect yourself from identity theft later, but this is another reason that Internet Marketers must use even greater security measures.

Internet Marketers have information that potential identity thieves want. You have customer names, billing addresses, phone number, and email addresses.

You may also have credit card numbers, however, most payment processors are designed to encrypt that information, and there have been few instances where thieves have been able to obtain this information through a merchant’s payment processing gateway. But the other information will give the thieves a head start regardless of this.

Aside from your own personal information, a thief or hacker is interested in the information that you have because of the customer information. Your customers trust you to protect that information with everything you have, and therefore, more security is required.

Then there is the legal aspect of your business. You need a disclaimer so that customers can’t expect the impossible, or the not-so-average results, fail to get them, and then turn around and sue you because they didn’t. There has always been a great deal of hype on the Internet, and now, there are laws to protect consumers from that hype. A disclaimer is necessary.

You also need a Terms of Service, or TOS. This serves to protect you and your other customers. It basically tells customers how they are to behave while using your site and this is typically more geared to sites that are community based – where customers interact with each other. Both the TOS and the disclaimer are covered in greater detail later.