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Each of these sub niches is very large. One of the mistakes that newbie niche marketers make is to try and go after massive markets such as “weight loss” because of the demand. The trouble is with a strategy like this is that a lot of people searching for this term are looking for free information and have no intention whatsoever of making a purchase.
On the other hand if you were to target “the Paleo diet” then there will be a number of commercial intent keywords that you can go after here. In the section on keyword research we will explain this in more detail. For now just accept that there is more chance of making a sale in a sub niche like this.
Why should you get involved with Niche Marketing?
If you are not totally sure whether you should get involved with niche marketing then take a look at these benefits:
Competition is Less Intense
If you select the right sub niche then the market will not be as crowded as a major niche. A lot of people will not bother with your chosen niche as they won’t think that it is large enough. Some companies have a lot of money to throw at the larger niches so just let them do that.
You can really understand your Target Market
Really understanding your customer is essential to niche marketing success. When you focus on a specific niche you can really drill down to find out what the demographics of your market are and what they are looking for.
You will only make money from your niche marketing efforts if you provide your customers with what they are looking for. Fortunately there are several ways to do this and we will take a look at what kind of products and services you should offer your niche market in a later chapter.
You can become an Expert
Increasing your expert status in your chosen niche will help you to attract more potential customers to your website and other marketing channels. There are all kinds of benefits from becoming an expert in your niche such as getting referrals (other people that like your content will be more likely to share it with their friends) and you will be seen as an authority.
People will naturally gravitate towards authority figures in a niche. There are going to be few experts in a niche like “Paleo diet” as opposed to many in the much more general “weight loss” niche. So by choosing a targeted niche you increase your chances of becoming a dominant power within it.
It’s easier to Market in a Targeted Niche
If you go after a huge niche like “weight loss” then you will have to spend a lot more money, effort and time reaching your audience. This is not a practical proposition for most online marketers who have limited finances, time and resources.
There are no New Niche Markets
A lot of online marketers make the mistake of trying to find a totally unique niche market. This is just a waste of time. You need to accept the fact that there are no new niche markets. If you discover a niche where there is little or no digital marketing going on then there is likely to be a very good reason for this:
There is no money in the niche!
There is just no point spending time, effort and money becoming an expert in a niche where nobody buys anything. This is a hobby and a pretty pointless one at that. If this sounds brutal then it is meant to be! We want you to succeed in niche marketing which means making money.
You will have to spend a bit of money and certainly some time and effort establishing yourself as a leader in your niche. Why would you do this for nothing? OK you might be totally passionate about a niche and just want to give back to the community. That’s fine, and if it is the case then this book is not for you.
At the end of the day competition in your chosen niche is a good thing because it tells you that people are spending money. Online marketers would not continually spend on Google ads for example if this wasn’t the case.
We want to end this chapter with a explanation of evergreen niches. This is a term that you may well have heard of but might not fully understand. An evergreen niche is one where you can make sales all year around for several years.
A good example of an evergreen niche is “self help” or “personal development”. Why? Because there will always be a lot of people experiencing the same problems year after year. They want to be more confident or improve their self esteem. They want to know how to set goals properly and achieve them. An evergreen niche is not affected much by time or periods of the year. Contrast this with the “Halloween” niche for example. This is a once a year opportunity to make money. OK you may make a little bit of money from people that like to plan for Halloween really early, but most of the activity is going to be happening in the month of October only.
Here are other examples of evergreen niches:
• Weight Loss
• Health and Fitness
• Making Money Online (things change rapidly in this niche but the demand is always there)
• Cooking and Recipes
In the next chapter we will look at the best ways to come up with a list of niche market ideas that you can test before making your final decision…
In this chapter we will be looking at a number of ways that you can generate a list of possible niche markets that you could pursue. We want to make it very clear that you will not be deciding on your niche at this stage.
A lot of newcomers to niche marketing get very excited about the prospect and skip this stage. While we understand the excitement, it is not a good idea to go into a niche that you cannot be passionate about or has very little opportunity to make money.Other Details
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