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Top 10 Reasons Why Mobile Technology is More Important than Ever
Some observers would argue that we’ve just entered the “post-PC” era, where very few people access the Internet though traditional desktop or laptop computers – and that instead we’re soon going to be surfing almost exclusively on our smartphones and tablets. While the complete transition from PCs to mobile devices might take a while longer, it’s hard to argue with how important those mobile devices have become to our daily lives.
Here are the top ten reasons why mobile technology is so important. Use this information to help you factor this technology into your marketing efforts for the coming year.
1. People are Increasingly Accessing the Internet Through Mobile Devices
It’s estimated that the number of U.S. consumers who access the Internet through traditional desktop and laptop personal computers will drop from 240 million in 2012 to 225 million by 2016. At the same time, the number of individuals who surf primarily through their mobile devices is expected to jump from 174 million to 265 million within that same time frame.
2. People Are Doing More E-Commerce Transactions through Mobile Devices
It’s estimated that approximately 20% of all ecommerce sessions are now happening on smartphones and tablet computers. Market observers also believe that this rate will climb to more than 50% within the next three years. Unfortunately, not all ecommerce websites are well designed to provide a quality shopping experience on mobile devices. Without a responsiveOther Details
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