Table of Contents
Chapter 1: Boosting Your Customer Engagement Online
Chapter 2: Customer Engagement – Why it is Important?
Chapter 3: The KPIS and Customer Engagement Goals
Chapter 4: Ways to Improve Your Audience Engagement
Chapter 5: Engaging Your Audience Using Relevant Content
Chapter 6: Revealed – The Secret Video Content Your Competitors are Using to Captivate their Audience
Chapter 7: 3 Advanced Ways to Enhance Customer Engagement
Chapter 8: Focus on the Right Channel to Optimize Online Customer Engagement
Chapter 9: Prioritize Consumer Satisfaction by Delivering Exactly What they Actually Needs
Chapter 10: Google Example of Brand Marketing That Engages Your Customers
Chapter 11: 4 Best Ways to Engage Customer Lightning Fast
Chapter 12: Does Your Content Need More Personality?
Chapter 13: Enhance Customer Engagement by Creating Integrated Communications Lifecycle
Chapter 14: 5 Tips to Test Whether You Are Successfully Engaging Your Customers 3
Chapter 15: Likes and Shares – Their Value in Customer Engagement
Chapter 16: How to Engage Your Customers With Holiday Marketing
Chapter 17: Online Customer Engagement Means You Need Insight on Your Customers
Chapter 18: Case Study – How One Company Uses Viral Video to Engage Customers at Minimal Cost?
Chapter 19: Make Sure You Deliver Valued Experience for Your Customer to Engage them Effectively
Chapter 20: 3 Basic Methods to Boost Customer Engagement Level Online 4
Sample Content Preview
Chapter 2: Customer Engagement – Why it is Important?
Customer engagement focuses on you encouraging your customers to share and interact with your company staff. It encouraged them to share their experiences and in return, what you create from them is your brand. When you execute this well, you will develop a solid customer engagement strategy that will promote loyalty and growth.
Those companies that focus on customer engagement focus on value creation rather than on extracting revenue. These companies are well aware of how to engage their customers online. They know how to provide them with real value whether they offer an superior end to end experience for their customer, exceptional content on their website, the best possible customer support and service, what they are doing is making sure they deliver more than just your typical sell. Incorporating these customer engagement strategies can be healthy for your business.
Remember Happy Customers are the Life of Your Business Obsess over your customers! It’s necessary to success! It begins with the culture you establish for your company and making sure that your support team is at the frontlines to make sure your customers are happy and their needs are addressed. Your entire company from top to bottom needs to share that providing an amazing customer experience is necessary for the key to your company’s success.
Think about how your company model can service your customers in the best way possible. What is it your customers need from you and when do your customers need you. What hours should you be available? Do you offer a seamless process for your customers?
Your customer experience allows you to offer you a way to increase your customer satisfaction and loyalty, which in turn leads to them advocating for you. Your company grows because you have happy customers. Companies that miss this may stick around for awhile but they will eventually falter.
It is much more difficult to continue to build new customers than it is to keep your current customers engaged and happy, and wanting to return to buy more products from you. Companies that actually value their customers and work hard at engaging them are wise companies and they are far more likely to be here a decade or two from now.
Your customer is the lifeblood of your business and it is important to ensure that all of your employees treat the customer with the importance that they deserve. What an interesting and engaging relationship one can build with their employees.
Chapter 3: The KPIS and Customer Engagement Goals
Customer Engagement is often overlooked. Yet every company should have their KPIS and customer engagement goals set. So what should that look like?
ROI or return on investment is key to every business and Ro, which is the return, is up to you. What one sees is a good return on their investment is personal and it is defined by the company and the shareholders or by management. You need to make sure that you define this.
You do not need to make sure that all is directed in a commercial direction, but it is a good idea if it ties back to your commercial venue. It is easy to make sure that your commercial goals are linked to your marketing KPIs or you customer engagement by simply developing your own matrix.
You can use this approach so that people from varying levels that each have their own perspective within the company can see the value of having a retention program or customer engagement program. For example, look at a referral of your product to a friend vs. a customer who makes their third and fourth purchase. Both of these matters. Both of these are linked to the traffic on your website. As a result, you can easily tie them both to sales.
For the repeat customer it is clearly visible that there is lifetime value just as there is for the new customer. So when it comes to new vs. return visitors Google Analytics is an excellent tool for marketers who are trying to establish commercial goals and need to see if those goals have been met.
You will be able to easily see where the customer engagement takes place and the direct relationship is built. For example, you could see that Facebook, which is generally customer orientated, is where you had your first customer engagement. You might have a customer group on your website. You might have a customer form. Your goal is to find the simplest way to judge customer engagement.
With social media usage growing at exponential rates, it is key to amplify your message. When you engage your customer on some level, you can look at just how well your content/message is resonating to your audience.
Sales are your end goal; however, before the sales, the KPIs can make things more manageable for those on the front lines and it will certainly make it more meaningful.
Chapter 4: Ways to Improve Your Audience Engagement
If your goal is to improve your customer engagement online, there are a number of things you can do. One of the main things you should consider is how simplistic your store is. You achieve simplicity by focusing on your customers resources – those resources that they have the least of are what you should be focused on. For example, for some it might be mental effort for others it might be time, and for still others it might be the overall shopping experience.
If you are able to simplify an existing customer routine, you are much more likely to have them engage. In fact, if you just remove the distractions you will have made great strides in improving the simplicity of your site and making your customer happy and more likely to engage.
Other Details- 1 Ebook (PDF, DOC, ODT, DOCX), 43 Pages
- 2 Ecovers (JPG, PNG)
- Year Released/Circulated: 2022
- File Size: 4,488 KB
License Details:
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can modify/change the main product
[YES] Can modify/change the graphics and ecover
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list (giveaway against an email)
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[YES] Can convey and sell Private Label Rights
[NO] Can be given away for free
[NO] Can be added to free membership websites