Sample Content Preview
Remember that you’re going for a recurring monthly fee, which means you need to choose a market that not only has an interest in the subject, but one that is ongoing. For example, golf is a subject that its fans are very passionate about, whereas something like getting rid of fleas is a topic that someone is likely to want information about only once.
Believe it or not, you also want to see some competition. This means that not only is there definite interest in the topic, but also a proven willingness to buy magazines on the subject.
An easy way to find out the different magazines available and how well they sell is to check the various digital newsstands such as Amazon and Apple. This way you can see if there are already magazines on a particular subject, and get an idea if those magazines are selling well.
You can also take a look at the Texture (formerly called Next Issue) and Readly apps, which are apps that allow users to read an unlimited number of magazines for one monthly price.
Once you have an idea for the subject and market you’ll be addressing, it’s time to work on developing content. It’s a good idea to create at least three issues in advance so you don’t risk running into a situation where you don’t have time to finish an issue before it is due. It’s important to make sure your magazine is released on time every time or you will lose subscribers.
You should also ensure you’re developing content that is specifically geared toward your market. You may think that sounds silly and obvious, but too many beginners veer off their path. They might think that someone who’s into golf would enjoy an article about fine dining, but that isn’t always the case. Stay focused on your market.
There are three types of sections you will probably want to have in your magazine:
• Columns – Regular columns that feature messages from experts. You can either write these yourself, or hire an expert in the genre to write this each month. Sometimes this is in the form of a letter from the editor, kind of an introduction to the issue.
• Departments – These sections feature specific content each month. It might be something such as “Tip of the Month” or news.
• Features – These are the articles that are different in each issue and are usually in-depth articles on the subject.
You can write the content yourself, outsource it, or even curate other people’s content (with permission, of course.) Just be sure that all your content is top-notch and edited very well. It’s one thing to have typos or inaccuracies in a blog post, but in a monthly magazine people are paying for, it’s important to ensure it’s as close to perfection as possible.
One way to get extra content is to ask for content from your subscribers. This could be in the form of letters to the editor, where you publish your readers’ comments and questions. It could be an advice column where you give people help with problems they send in. Or you could just create an open call for submissions. Ask people to submit their articles in exchange for the potential of a small payment or perhaps just their byline.
It’s a great idea to create an editorial calendar that will let you map out what you’d like to feature for several months in advance. Many magazines create an editorial calendar 6-12 months in advance, of course leaving some space for articles that might be about breaking news topics.
Remember to think about the month you’ll be publishing content in, and create content that is appropriate for that month.
Let’s say it’s February, and you’re planning content for your golf magazine for June. You’ll want to specifically focus on Summer-related content, not Winter/Spring.
Curated content is a great way to get articles cheaply. You can just find content that’s already been created and ask the creator for permission to use it. If you find it difficult to locate content that
people will give you permission to use, consider creating articles that are just quotes from articles.
5 Expert Tips for Improving Your Golf Swing
Then you’d find great tips on various expert blogs, one tip from each expert, and ask for permission to use their quote, along with a mention of their blog.
It could be formatted like this:
Martin Stevenson at GolfWebsite.com says, “The best way to improve your golf swing is to concentrate on…”
Or you could format it like this:
“The best way to improve your golf swing is to concentrate on…”
— Mike Stevenson of GolfWebsite.com
Since most digital magazine apps make it easy to add working links, you can even link directly to the author’s website.
Curating content gives you the opportunity to get top-notch expert content without paying a fortune for it, and the owner/writer of the content gets credit in a publication. It’s a win-win situation.
Another good way to get content is to create contests. Each month, offer a prize for the top submitted article. You might even have consolation prizes for a few people who didn’t make the cut,
or you could offer multiple prizes in exchange for publishing several articles each month.
Just be sure you don’t publish the content you don’t award prizes to. Some places put in their terms that they reserve the right to publish any content submitted, even for those who don’t win a prize, and that’s a good way to upset your readers. Even if it might technically be legal, although there’s a possibility it’s not, it’s not entirely ethical and it’s best to award prizes to anyone whose article you publish.
There are a few different ways to monetize a magazine. Subscriptions are the most obvious, as well as ad revenue, but there are other methods you can consider, too.
Pricing is the first thing you need to think about with your magazine. Most digital magazine subscriptions cost between $0.99 and $4.99 per month. You may be tempted to go for the highest price to make the most revenue per subscriber, or the lowest to get the highest number of subscribers, but it’s not necessarily that simple.
For one thing, you need to be sure you’re competitive in your market. It’s not a good idea to charge a lot more or less than others in your market. If you’re a lot cheaper, people may think it’s because your magazine isn’t as good. If you’re a lot more expensive, people may choose other magazines because they are cheaper.
Also, remember that people are more likely to forget to cancel a subscription they’re not really reading if it costs very little. The higher the price, the more likely someone is to remember to cancel it. You can benefit from their procrastination by keeping the price lower.Other Details
- 1 Ebook (PDF, DOC), 18 Pages
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