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Table of Contents
Chapter 1:… 6
What is List Building and Why You Need to Build a List . 6
The Challenges of List Building and Internet Marketing ……….. 8
E-Mail Marketing… What’s It For?.. 9
Chapter 2: List Building Basics – From Autoresponders to Squeeze Pages.. 10
Choosing Your Autoresponder ……. 11
Creating Your Landing Page – Tools and Instructions for Faster Results . 13
Finding a Hosting Account ……….. 13
Domain Name ………. 15
Installing WordPress ……… 15
Creating a Squeeze Page … 17
Creating Your Blog/Website …….. 18
Adding Your Opt-In Form 19
Using Pop-Overs ….. 23
Chapter 3: 26
The Fundamental Keys to List Building Success .. 26
The Importance of Value …… 26
Creating High Value E-Mails ……. 27
Promoting High Value E-Mails … 28
Aggressive Marketing ………… 29
Laser Focus .. 30
Chapter 4: Using Incentives to Generate Leads …. 31
eBooks and Reports .. 31
Other Products You Can Use as Incentives………. 34
Services, Contests, Entry Walls and Other Tricks ……… 35
Using Incentives to Target the Right Kind of Customer and Encourage Engagement ….. 37
Bringing It All Together …….. 38
Chapter 5: 39
How to Write and Design Your Squeeze Page for Maximum Conversions …. 39
The Role of the Squeeze Page ………. 39
An Introduction to Persuasive Writing …. 40
An Example Squeeze Page … 44
Incorporating Video .. 47
Split Testing ….. 47
Chapter 6: 49
Types of E-Mail Content ……. 49
How to Write E-Mail Subjects So People Read Them … 50
Writing Great Quality Content for Your E-Mails………… 57
The Keys to Writing Great E-Mail Content ………. 58
Using Freebies to Promote Your E-Mails 60
The Question of E-Mail Regularity and Timing . 62
Split Testing and Data ……….. 64
How to Get Your E-Mails Past the Spam Filter .. 64
Chapter 7: 66
PPC, CPA, Social Media and Content Marketing – How to Get Leads From Other People’s Content and More! …. 66
PPC and CPA…. 67
Social Media Marketing …….. 69
How to Convert Likes and Follows Into Email Subscribers ………… 73
SEO ……… 74
Influencer Marketing ………… 77
Chapter 8: 81
More Strategies and Tricks That Will Get You Leads – Knowing Which Ones to Use …….. 81
Ad Swaps ……….. 81
Solo Ads 82
Buying Lists – And How to Value a List … 83
Using Existing Contacts and Social Media ……….. 84
Asking for Referrals and Using Viral E-Mails …. 85
Leads from the Real World . 86
Chapter 9: 87
Profiting From Your List – How to Create Hypnotic Emails That Sell 87
How to Write Sales E-Mails. 87
Building Buzz and Anticipation …… 88
Second Chances and ‘Upselling’ ….. 89
Sales Funnels .. 89
How to Write Great Autoresponder Sequences. 90
Chapter 10: ……….. 91
More Ways to Profit From Your List and More Things to Do With It. 91
Sell Affiliate Products ………… 91
Crowdsourcing and Surveying …….. 92
Advertising ……. 92
Selling … 92
Chapter 11: ………… 93
Your Complete List Building Strategy Summarized ……… 93
Resources & Links…… 95
Sample Content Preview
Chapter 1: What is List Building and Why You Need to Build a List
What is list building? Simply put, it is the process of creating a mailing list that should consist of leads and potential buyers for products.
Why is list building important? That’s pretty simple too: because it gives you the most direct and flexible means of contacting your audience of any form of marketing.
If you think that sounds like a rather lofty claim, then you only need to check with any well-known blogger or affiliate marketer. Almost all of them will unanimously tell you that their mailing list is their single most valuable tool when it comes to making sales.
And it goes beyond digital marketing too: list building is just as important for real world businesses that use these lists for telesales, for selling advertising space, for creating new leads and more.
It stands to reason that this should be the case as well when you consider the unique benefits of a mailing list.
For starters, building a list means that you are circumventing a third party. This is very important, as when you build ‘likes’ on Facebook or followers on Twitter, you are ultimately going to be reliant on Facebook and Twitter respectively when it comes to reaching your audience. It only requires those platforms to alter their policies and you can immediately lose access to the audience you’ve built. And if you think that sounds far-fetched or unlikely, then keep in mind that Facebook only recently did exactly that, meaning that a post to your Facebook page will now only reach 10% of the audience you’ve painstakingly built. It’s also not unheard of for Facebook pages to simply disappear without explanation. The same risks of course exist with Twitter and Facebook and there’s no guarantee that these networks will even be around for the long term.
E-mail on the other hand has been around since the dawn of the internet and it is showing no signs of slowing down. 91% of web users consume their e-mail at least once a day and the vast majority of us will check our e-mails multiple times a day. Not everyone has Facebook and not everyone has Twitter but everyone has e-mail and you actually need an e-mail address to set up any of those other accounts.
Likewise, e-mail marketing gives you direct access to your audience in a very personal setting. You are messaging them directly in their inbox along with messages from their friends and their colleagues. What’s more, you’ll be able to reach them at any time of day and they’ll receive your message on their mobile wherever they are.
Other Details- 5 Articles (TXT)
- 1 Ebook (PDF), 95 Pages
- 14 Graphics (PNG)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Checklist, cheat sheet, Report
- Year Released/Circulated: 2015
- File Size: 18,111 KB
License Details:
[ YES ] You CAN sell this product.
[ YES ] You CAN sell this product with resell rights.
[ YES ] You CAN add this product to a paid membership site.
[ YES ] You CAN package this product with another product(s).
[ NO ] You CANNOT sell this product with private label rights.
[ NO ] You CANNOT edit this product.