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Giving Up Too Soon
Perhaps the most common mistake aside from choosing the wrong niche is simply giving up too soon. Almost any blog could eventually become very profitable if given enough time, but the majority of people will give up long before that time.
The average business offline takes between one and three years to become profitable, but the average person seems to give up on a blog after a month or two if it doesn’t start making money immediately. Why is this?
For one thing, some people seem to think blogging is a “get rich quick” method. It’s not. It takes time, hard work, and dedication. It’s not easy. It’s not fast. It’s not a miracle.
Blogging may take anywhere between three months and three years to really take off. It takes a while to start getting good traffic from the search engines, and it takes a while to build a fan base and an email list.
If you reach the one-year mark and you’re not seeing any significant income, it may be time to re-analyze your data to see if maybe you chose the wrong niche or you’re doing something else wrong. But don’t stop too soon or you’ll never know what could have been.
Not Promoting Your Blog
Years ago, as long as you did some keyword research and wrote some keyword-rich content, you could pretty much count on sitting back and making some money with a blog.
Unfortunately, changes in Google’s algorithms meant to combat spammers who flooded the internet with low-quality content meant to get people to click AdSense ads have made it a lot harder to gain traction. It takes a lot longer to start getting traffic, because the spammers ruined it for everyone.
(This is a major reason I don’t advocate spammy moneymaking methods. They may work for a while, but they end up screwing over legitimate marketers and will eventually stop working for the spammers, too.)
These days, it’s absolutely vital to get out there and start promoting your blog. You’re not going to get traffic to a blog these days without some promotion, at least not for many long months.
Get off your butt and start promoting! Don’t spam, but get your link out there in front of the people who will be interested in it.
Autoblogging with No Added Value
Okay, so autoblogging used to be a great way of making money. You could outrank the original owner of the content for his own keywords just by getting a larger number of better quality backlinks to your site than he had to his.
Those days are long gone.
Sure, autoblogging might still be possible for some, but the odds are greatly diminished. Google slaps the crap out of duplicate content these days, especially if you’re not adding any value to it.
You can add value to your autoblog content by adding your own commentary to the post. Every day, find the new posts pulled in by your autoblog and edit them, adding some new information.
Just be sure to distinguish your content from the original author’s by using a different font, a different color, italics, block quote, or something similar. You don’t want to make people think the original author wrote your comments, because (a) you want them to think you know what you’re talking about and (b) you don’t want the original author upset if he disagrees with something you wrote and people think he wrote it.
Not Building a List
This has been said over and over for as long as the internet has been in existence, but some people still don’t get it.
The money is in the list.
Repeat that. Make it your personal mantra. If you truly want to succeed online, you really, really need to build an email list!
An email list is a valuable property that cannot (barring extreme circumstances) be taken away from you. Google algorithm changes won’t affect it. Changes at various social sites won’t affect it. It will continue making you money every time you send out an email for a very, very long time to come.
They say that, on average, each subscriber is worth $1 per month. Different niches will have different numbers, as will different individual lists. But this is a good overall estimate.
So think about that. 100 subscribers equals about $100 per month. 1,000 subscribers means another $1,000 per month in your pocket. 100,000… wow! You get the idea.
Build a list. NOW!
Counting on AdSense
Okay, AdSense can still be a nice little moneymaker if it’s used to supplement the money you make from other sources like selling your own products or affiliate products. But the days of earning a cushy living off AdSense alone are all but over.
Is it possible? Probably. Is it likely? Not a chance!
Remember this: The reason people advertise via AdWords (thus creating the ads that pay you through AdSense) is because they are making money with their products. Why would you settle for a few cents when you can make the big bucks like they are?
Even if you don’t have your own products, you can promote other people’s products with affiliate links and make a heck of a lot more money than counting on a few cents here and there from AdSense.
If anything, just use AdSense as a sideline income.
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