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The only mystery in all this is why so many sites choose to try and cheat the system instead of doing things properly. And the simple answer is that it’s easier to try and cheat and that trying to cheat will get you results faster… but to a more limited degree and with a high chance of your site being eventually penalized or de-indexed.
A lot of people just don’t know how to market properly, or they assume that they need a massive budget (which isn’t the case). So let’s take a look at how you should go about internet marketing in the right way, shall we?
It Starts With a Brand
It all starts with creating a brand – and with understanding exactly what a brand is.
A lot of people assume that a brand just means a name and a logo but it is actually much more than that. A brand is instead a commitment to quality and a mission statement.
It starts by knowing why your brand exists and what it is that you want to achieve. And this cannot simply be wanting to earn money! Instead, you need to think about how your brand is going to change the world for the better, about what your subject matter is going to be and about why people are going to care about your posts and your products.
As many businesses advisors would say – it’s about the ‘Why’. Why do you do what you do?
What is it that sets your business apart from others?
Once you know this, you can create a logo that communicates that fact and that helps people to understand what you’re all about. You then create content that will help you to communicate your message and provide that value. And you make sure that every product, every video and every other thing you create is all in-line with that same vision.
Doing all this will ensure that people know what to expect from your site and whether or not it is for them. More importantly, it will allow you to start building fans and it will mean that people can feel like they are a part of a movement or a mission – rather than just reading some cheaply-made website.
You can even create a name for your fans, maybe create a slogan and generally ‘recruit’ people to your ‘fitness army’ or your ‘money making empire’. Don’t try to appeal to everyone – know exactly what your brand is about, who it appeals to and how to get those people on board.
This also inherently means that you need to pick subject matters that you genuinely interested in and passionate about. This will come across in the way you talk about your site and in the quality of your content so do not try and fake it!
If you have a fitness site, or a site on synthesizers, and you hire someone generic to write your content, then it is never going to be in the top 5% of websites. Why? Because a writer – even a very good one or a very well informed one – doesn’t care as much about your brand and won’t know enough about the subject. They will only ever be able to research the topic and then essentially re-write the content they find. Thus it will never be truly ground-breaking or original, it will never be completely new and exciting.
On the otherhand, if you are a huge fan of the subject yourself and you write the content, then you will have a unique voice and something unique to say on the matter. The only exception is if you find a writer who is truly passionate about the subject and who knows it inside out. A writer who cares about your brand and who has something genuinely new to say.
Quality in Everything You Do
This will help you to create genuinely great quality content but you also need to think about how you’re going to offer that kind of quality in everything else you do as well.
Think about your own experience on the web. You’re clearly an intelligent person if you’re reading this and considering starting your own online business, so no doubt you can readily tell the difference between a high quality site and a low quality one. And no doubt you have been put off of looking at low quality sites in the past or put off of buying from them.
How often have you visited a website, noticed that it is poorly designed, and then decided to go elsewhere?
When you load up a website and it doesn’t quite fit onto the page (meaning it doesn’t use a responsive design). When the content is clearly written by someone who doesn’t speak English as a first language. Or when the logo is kind of grainy and low quality. Or how about when the content is all in one single block of text with very few headings and a small font?
All these things are enough to immediately put you off of reading and to certainly prevent you from spending any money.
Your job then is to ensure that there is quality in everything you do and that your site has the kind of professional sheen that you associate with the very best sites in your niche. Nothing short of that will suffice.Other Details
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- Year Released/Circulated: 2020
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