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I won’t waste your time with a bunch of fluff. Nor will I make this an A-Z comprehensive course on all things Facebook or internet marketing. I’m just going to show you the quickest way I’ve learned to start and optimize your facebook campaigns to grow your fan base quickly. I’m going to show you how to legally steal, uh acquire, fans for your fanpages.
Also, this not about buying Facebook likes from fake accounts, or buying spammy fiverr comments. I’ve tried some of that in that past, and I don’t recommend it; and besides, you won’t get good results doing that now, and may just get your fanpage or account shut down by Facebook. I’m only going to show you real organic methods which are Facebook approved, and work today. And should work long into the future, because these techniques are not loopholes or ways to trick Facebook, but are proven methods which use Facebook the right way. We’re just being ‘smart’ about how we do it.
First, you need a Facebook account. Second you need a relevant fanpage. Then you need a credit card you can use to buy some Facebook ads. Next I recommend a relevant website to further capture leads and build an email list; but this is not mandatory. You can make money just using Facebook itself to promote affiliate, Clickbank, even CPA offers if you do it right. And the key is building your targeted fan base first.
Facebook wants you to spend money as an advertiser on their network. They also want you to create relevant engaging content for your fans and to attract new fans. If you do that, then they aren’t going to penalize you, as long as you’re not promoting bad stuff or illegal material. So I’m not even going to discuss adult, gambling, or unlawful niches. I hope you’re interested in promoting real products and services to real buyers, because that’s the assumption I’ll be using to discuss the methods below.
Now, the biggest mistake I’ve made, and I see others making too, is that it’s easy to get excited about using Facebook to drive/create traffic to money-making offers, and so you may just jump in and spend money on ads which don’t get results. And the main reason is that you haven’t properly identified your audience, understand your audience, and therefore can’t really optimized your ad campaigns.
I don’t care what you’re interested in, as long as it’s not really really really weird, then there’s plenty of other people out there that are interested in that too. And, for sure, they’re on Facebook. So you can find them.
Let’s get started. First you must correctly identify your audience. For example, if you want to promote baby products, then you must realize that men typically don’t buy baby products, women do. This should be obvious to you; but, specifically identifying what kind of women buy these products is the key. Are they expecting moms, stay-at-home moms, working mothers, or even grandmothers? Do they also have other kids? Are they single moms who are busy and don’t have much time to research products? Are they young, first-time moms? Or, are they older moms buying gifts for their friends or daughters about to give birth? The better you ask specific questions about your audience, the more likely you can target their demographic and get the right followers and fans.
Next, set up a fanpage, because you’ll promote posts and place ads through your fanpage and not your personal account. Next, title your page as closely to this specific target audience based upon their need. For example, a fanpage for first-time moms, or mothers-of-multiples, or busy moms, or mothers of preshoolers, or best gifts for expecting women, or best products for a healthy pregnancy, etc.
Do this exercise for any niche, like hunters, nascar fans, weightloss, music fans, whatever, and it’s basically the same process of asking questions, identifying your specific target niche, and setting up a fanpage relevant to their need. Your fanpage must suggest that you provide solutions right from the start. And your content, that is posts/pics/articles/videos/offers must give the solutions to everyday problems and needs your target audience has. So make sure there’s plenty of products on Amazon and Clickbank which you’ll be able to offer them.
Next, make sure your fanpage has an attractive cover to your target niche. Search Facebook for other fanpages and groups and see what other pages do that have a lot of followers. Then design a header that models those other successful pages. Or hire someone on Fiverr who does nice Facebook headers.
Then, join a few of these other groups. Make a few nice comments and try to engage some in the conversation. You can also send a few of these folks friend requests too. I usually message them first. I’ll say something like “Hey Jill, I really like your post today on the blankblank fanpage. That was funny (or I thought you we’re right on).” Then also send them a friend request. Obviously, you can’t send everyone a friend request, because they have to be distantly connected to you. But that’s ok, you’ll probably find a few. And many times people will accept your friend request, even if they don’t know you, but you were nice and shared a previous conversion with them. These few new friends can be folks you ask later to do you a favor and like your new fanpage you created in that similar niche.
Also, you’ll want to make sure your Facebook profile pic and personal page looks nice too. Don’t be a creep. If you’ve got a lot of weird posts that will scare your target niche away, then spend a few days cleaning that up first, and make 10-20 posts that are nice, funny, related, and non-threatening. Most people will just scroll down through your more recent posts and pictures and likes. If you profile is really weird or way off from your niche, you may need to start a new personal account and build that up a little first. Also like related TV shows, movies, books, fanpages, etc to look like one of them. Again, I think much of this is just common sense, but I have to say it anyway. Just think about real life, you wouldn’t show up to an accountant convention looking like a goth or punk rocker. You’d put on a coat, maybe
tie too, dress shoes, and bring business cards. So dress the part, and look the part.
Now, you need to know how to create a Facebook post using a nice graphic image or video. You may have to experiment with this a bit. But you don’t need to experiment with your new niche fanpage. You can use another account or your personal account to experiment. Google Facebook post recommended sizes and get the standard safe dimensions. Images get cropped in Facebook, so know the basic sizes that look good. And keep your text in the image less than 20% of the space, and not too close to the edge so it doesn’t get cut off. I’ll show you a few examples later when discuss the campaigns in more detail. But it’s a good idea to make your posts look similar to your ads/promoted posts, so that they’ll be approved, and you’re also already conditioning your audience to expect this look from you.
If you have Photoshop great, you can save a post or ad size template. If you don’t, then it’s still ok, you can use Gimp for free. Or just use any word processor with a white page background and take a picture of it with a snipping tool. You can even use excel too. I find it has a pretty good text editor and it also layers things easier than Word does. So you can move text over an image easily. Just uncheck the box to remove the gridlines, and you’re good to go. Also you can download OpenOffice for free if you don’t want to use a paid version of Corel or Microsoft. You can also search YouTube for videos on how to create memes without Photoshop, or PNGs using just Word. You’ll find lots of videos showing you simple ways to do it. Or you can use Canva for free or cheap. Or even pay someone on Fiverr to create your post memes, but this can get a little expensive. Again, I learned to use Photoshop, but in the beginning I just used a word processor and a snipping tool to take a picture of the image and save it as a PNG file. You may have to experiment loading up a few PNGs to Facebook to get your method down.
Now, you’ll want to grow your fans. First, start with your existing friends, and especially any new ones you made in other groups or fan pages. Facebook has an option to Invite friends to like your page.
But I don’t like this option, because people get too many such invites and often ignore them. So I recommend you message each friend individually like this:
“Hey Bill, would you do me a quick favor and like my page (insert url to your fanpage). I’d really appreciate this. Thanks so much!”
You’ll get better response and more likes taking the time to send invites individually this way. You may be able to get to 100 likes in a day or two just using this method. And when you get to 100 likes, Facebook turns on more ad features for your account, which you will probably want to use later.
Now we’ll discuss creating an ad. But before you just pay a bunch to Facebook to promote your ad, I recommend thinking about your first few ads a ‘test’ ads. So plan on making a couple different versions and keeping your budget low. Also I recommend starting with your own country and local demographic. Even if you live in Nigeria, and want to target Europe or America for your fanbase, because it’s a different culture, and you probably know you’re own culture best, start with your own cultural backyard while you’re testing. This is easiest and less costly.
Think about your other competitor fanpages. Who are they? What do those fans like? For example, if you’re targeting the expecting mothers niche, you might learn that many of those people ‘like’ the Krazy Coupon Lady. You can find this out when you browse their fanpage likes on their personal Facebook profiles.
So, when you’re choosing the demographics for your Facebook ad, you can choose to target fans of The Krazy Coupon Lady, and promote your ad in front of just her fans. This technique is very powerful. If you think about your audience, you can literally steal fans from other competitors in your niche or hypertarget your ads to people who would be the most engaged. Again this is key. I’ve found that when I took the time to find out what my target audience likes, I get much better ad results when I target a fanpage that they also like.
I wouldn’t worry about adding more interests in the beginning. It can be helpful later, but for now keep it simple. Also, when you add additional interest this lowers your audience count because Facebook understands this to mean you want to target women age 35-59 who like the ‘Krazy Coupon Lady’ and also like ‘Coupon Divas’ and also like ‘Coupons.com’ etc. So the number of women who have liked all three Facebook pages goes down considerably. So, this is a useful feature to target some niches, but not all. I’ve found that just using the local as country or state, age, gender and one fanpage interest works well. You just have to pick the right fanpage.
So, for more examples, let’s take young men who like video games. So, rather than just target fans of MTV (I’m kinda looking old now I know), target men ages 18-24 who like ‘Ghost Recon’ or ‘Diablo.’ Just target fans of one game. That’s it. Or, another example, target men or women who like ‘Nascar.’ Or who like a political or comedy show like ‘Jon Stewart’ or ‘Colbert Report’ or ‘Conan O’Brian.’ So, if you’re wanting more female fans, then target women who like ‘Jon Stewart.’ That’s it. Don’t add Conan or Colbert. Also, I think most women prefer Jon Stewart. Again, this is why you need to know and understand your target audience. Also, if you know a YouTube channel or internet site where the viewers are a bit smaller and more targeted to your audience, then that’s even better. So if want to target men who like gadgets, you might try using an interest of ‘TechCrunch’ versus ‘Apple,’ because Apple may be too broad, whereas TechCrunch is more narrow to a certain online tech-driven mostly male audience. If you’re targeting people interested in SEO, then you might use the interest of ‘QuickSprout’ or ‘SourcWave.’ See what I mean. People who are really interested in SEO may have liked an SEO gurus fanpage. So find highly targeted fanpages by a guru for your niche, and then use that guru name as the interest category when you created your ad. So you’re telling Facebook to only show your ad to people who liked that guru and this is as specific to their interests as possible.
Here’s a real example of mine. I understand not everyone’s into religion and politics, but I am, so just bear with me. It’s just an illustration, and a very good one to prove how using the right interest category for your targeted audience can greatly help you. And this is how you can learn to steal fans from a gurus fanbase 🙂
One of my fanpages targets the Conservative Christian niche. So I focus on middle-aged men with those views. And in the beginning I tried using interest categories like ‘republican,’ but that was too broad. It wasn’t targeted enough. And my ads didn’t get good click-thru results. Then I tried a guru in that niche Joel Osteen, but again too broad, and not specific enough. But then I saw a preacher on TV named John Hagee talking about politics and Israel. He’s well-known enough to be a category interest in Facebook, but he’s not so big that all kinds of people like him. In fact, he’s very polarizing and a lot of people hate him. So he’s actually perfect for my niche. And this is key for you. Polarizing figures who are both loved by some and hated by others can have very specific and loyal followers. So if you can find an internet show or author or band or political figure etc that exactly matches your target niche, then Facebook has already done all the hard work for you. Then this guru’s fans can become your fans! All you need to do is promote ads to them.Other Details
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