Table of Contents
GAMIFYING YOUR MARKETING .. 1
TAKING ADVANTAGE OF GAMIFICATION DYNAMICS ….. 7
EXAMPLES OF EFFECTIVE GAMIFIED MARKETING …… 10
TOOLS & RESOURCES …. 12
Sample Content Preview
There’s been a major shift in the realm of marketing over the last couple of years and as the Internet evolves, so must our advertising campaigns. We now (more than ever), need to master the art of ‘gamifying’ if we stand a chance at succeeding in our markets, because it’s not just the NEW way to advertise, it’s the most EFFECTIVE method of generating responses. So what exactly is ‘gamified marketing”?
Gamification involves the use of gaming dynamics to generate repeat exposure, influence user activity and response levels and deliver brand messaging through the use of ‘consumer engagement’.
In other words, gamification is the use of game design techniques, game thinking and game mechanics to influence, enhance and execute nongame contexts.
· Help increase brand awareness
· Nurture the consumer-product relationship
· Encourage positive responses
· Maximize sales (instantly)
· Build customer loyalty and stimulate repeat business
Gamifying Your Marketing
If you think about the way that games are designed to work, you’ll quickly understand why gamification is such a powerful element of every successful marketing campaign.
You’ve heard the term ‘viral marketing’, and chances are, you understand the concept of why viral marketing is so incredibly powerful.
When people are encouraged to share information, to spread it amongst themselves and to keep bringing new traffic into the cycle, a single marketing campaign can literally explode overnight, driving in an overwhelming amount of traffic to an offer.
Traffic unlike anything you’ve ever seen before and unlike anything you could ever do without the volume behind it.
With gamification, you are using a combination of viral marketing with ‘engaging tools’ that have the potential to catapult your business to the next level, just by redefining the consumer-product relationship so that you are able to capture attention instantly, while delivering your marketing message as part of the consumer’s experience, rather than taking them away from what they are most interested in.
In traditional marketing, using television commercials as just one example; you are interrupting the consumer’s experience in order to deliver your marketing message.
When you interrupt the consumer, you risk their loss of interest because you’ve broken the connection. You do not want to lose that connection even for a moment or you may risk losing touch altogether.
But with gamification, you are delivering your marketing message alongside the content that your customer is enjoying, maintaining the connection and providing your customer with a positive, engaging experience.
Now that you understand what gamification is, the next step is to better understand how you can implement it into your marketing campaigns so that you can maximize your business exposure and compete in your market.
Taking Advantage of Gamification Dynamics
The social web has elevated ‘social gaming’ to a whole new level. These days, you can instantly maximize your business exposure just by providing ‘customer rewards’ such as loyalty points, badges or even prizes just for participating in on-site activities or being a part of your community. Here are just a few ways that you can begin to implement gamification into your marketing campaigns:
Loyalty programs have been in existence for years but with the popularity of social web platforms, it’s never been easier to implement. With loyalty programs, the idea is to encourage a “build-up”.
Loyalty programs are successful because they are based around a longterm strategy where customers save up points or work towards higher program levels where the rewards continue to increase in overall value. Here are a few resources that will help you build your own customized loyalty program:
Incentive Offers Through Response Levels
People enjoy earning things and when they feel as though they have had to accomplish something in order to receive the reward, it’s also more valuable to them than if it were merely given away.
Keep this in mind when creating incentive-based offers and always match the offer with the level of engagement or action-based response.
For example, completing a 2-minute customer survey might reward them with a 5% discount, whereas taking advantage of a product special may reward them with an additional 10%.
Badge based programs are one of the easiest to set up and can be offered through your website, blog or on your Facebook page.
You can easily build your own personalized badge program here:
While badge programs are simple in both concept and execution, they are a great way to test the waters, measure your customers’ overall interest, and evaluate response rates before moving towards additional gamification integration.
For example, if you are a smaller start-up business, creating a badge based reward program is not only a fast and easy way to build brand awareness but it’s also affordable and requires no more than a bit of programming.
You can launch your badge program from your Facebook business page and build up your following all at the same time!
If you are interested in using Facebook in a big way as part of your marketing strategy, while using the gamification techniques in this guide, you may want to check out some of the resources listed below.
Social Power Report http://socialpowerreport.com/
FB Income System http://fbincomesystem.com/special.htm
Social Power Plugin http://socialpowerplugin.com/
The correct tools are what can make or break a solid strategy and with gamification, maintaining the connection, and providing your customer with a good experience is important so learning as much as you can from the very start makes excellent sense.Other Details
- 1 Ebook (PDF, DOC), 12 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML, PSD)
- File Size: 32,071 KB