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WHAT IS LINK EXCHANGE?
With the advent of dot com world, links were a simple and straight forward path to assist visitors in finding desired information on the website. With the passage of time and innovations in the internet arena, the importance of links grew much stronger. Many search engines were developed due to which the significance of links grew among webmasters than in visitors.
The importance of links grew when Google initiated the concept of “Page Rank”. This Page Rank was basically system of website cate-gorization on the grounds of its significance and pertinence to the subject matter. Google’s idea was that the site and the links that points that site are both important. The popularity of sites increases when the link pointing to that site bares sound fame and importance among the visitors.
Therefore, “Page Rank” has gained a significant amount of importance and if you want to have more relevant information on your website you will choose the best link exchange partner so that your visitor doesn’t get lost in this global information network. This will ultimately increase the importance and view ability of your site.
Link exchange or as you may say link partnering is beneficial to your online business in two core forms:
i. Traffic Generation Source: Link exchange will increase the volume of visitors to your website as it will be clicked more placed with relevant exchanges. ii. Search Engine Exposure: Your website will have increased exposure on search engines as it’s located with specific keywords.
GENERATING Traffic for the beginners
The new web master will be more anxious to getting traffic to their site. For this reason in the initial few months new sites can get the borrowed traffic from other websites. They can bargain with different relevant websites to post their links which can give them a way to grab more visitors.
IMPROVING Search Engine Exposure
Search engines are an important source of providing incoming links or back links. These search engines certify your website by posting your link of their website. This patronage is carried forward in search engine or page ranking. This long way forwarding link from one site to the next passes the page rank without harming its own ranking. This in turn will benefit both back links and search engines. Firstly by increasing page rank of back links and escalating the stan-dard of search engine and secondly by helping the back links sites gets more targeted traffic.
Now you must be wondering how to get back links? Well, this depends on the methodology adopted either you are going for pure back links or reciprocal links. Any of the strategies taken up is made applicable via expresslinking.com. Back links in whatever form are basically favors. More effective links considered are pure back links and forward links.
Both links, one way links and reciprocal links are discussed below.
ONE WAY LINKS
When you post a link on other site on which you don’t require any return. This is done when your site is linked by article, request, directories or citation. Expresslinking.com can be effective source of getting this link by signing into it and it accepts its subscriber into accepting the link without any codes of reciprocal links.
As the name says exchange links with other sites. In this type of link an agreement is set with mutual consent. Expresslinking.com provides an easy way out for this task.
IDENTIFY LINK PARTNERS
To identify link partners the best way is to look for relevant niche websites. The online business with like business type will be fruitful to add link in e.g. your business niche is gifts for example then going or associating with courier business will be beneficial option.
You have to browse sites which have similar keywords as yours. Building exchange partner relationship with such sites would be valuable. Mark the potential 20 sites with similar keywords on their website and make them link exchange partners. For an easier and quicker way of getting link exchange is express linking. They provide high quality links where reciprocal link exchange management is also available.
LINK EXCHANGE PRINCIPLES
As mentioned in chapter one, of the most effective traffic building strategy is through Link Exchange. It is the process in which banners and images are exchanged among website owners to market each other, resulting in greater probability of being viewed due to greater advertising. Therefore link exchanges are known to be most productive way of advertising your product.
Customarily, link exchange is free of charge. Since, it results in mutual benefit for the website owners. But nowadays due to the importance of Page Ranking it has taken a different business perspective.Other Details
- 1 Ebook (PDF), 45 Pages
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- Year Released/Circulated: 2020
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