Sample Content Preview
Think about it –despite how busy we all are, we still love holidays and birthdays and graduations and so forth. Why? Because they are events –they’re things to look forward to and celebrate. That’s why when you turn your marketing into an event, you’ll completely bypass all the other marketing that’s happening and you’ll stand head and shoulders above the other distractions competing for your prospects’ attention.
3. Create urgency.Whatever it is that you want people to do –buy your product, get a freebie for subscribing, join your membership, whatever –give them a deadline or use an element of scarcity. For example, if people purchase during your launch period (typically 2-7 days) then they get a special deal or extra bonuses or a lower price. Or your offer is only available during the event –after that it goes away permanently.
It’s because you’re running this special event that you can add in the scarcity element. Otherwise it’s difficult to do it ethically –for example, those scripts that say the price will increase by midnight of the day the visitor hits the page are not only unethical –they may even be illegal.
And because of the scarcity –the bonuses going away or the price increasing or the actual product no longer being available –you’ll find there is a surge in sales in the hours before the deadline. Scarcity really is a powerful motivator.
4. Introduce something in the middle of your event to spike sales.Let’s say you’re doing a five day event. On day 1 sales will be high because people are primed to buy. But by day 3 sales will have fallen off dramatically. That’s why you need something to add excitement and make more sales. It might be an additional big bonus, or it could be a payment plan. Whatever it is, introduce it shortly before the halfway point. You should see a sales spike in the hours immediately after your announcement and again on the last day of the event in the final hours before it closes.
5. Your sales letter is not what you think. Sure, on the day of your big launch you’ve got a sales letter ready to sell your product or sell whatever action you want them to take. But that’s only the END of your sales letter. Really your entire sales letter begins with your first marketing message and continues all the way through the pre-launch phase.
What you’re doing throughout your entire prelaunch phase is introducing yourself to your prospects, letting them know that you suffered from the same problem they have and you’ve found solutions. You’re telling your story, and as you tell your story you also share tidbits of really excellent information that they can use right away.
You’re actually accomplishing two things at the same time –you’re establishing trust by telling your own personal story, and you’re establishing credibility by sharing some of your best stuff with them for free. Mind you, you’re not giving away the farm or telling them everything you know. Rather, you’re telling them what they need to do to accomplish their goal or solve their problem. You’re just not telling them how to do it, because that is covered in the product.
This way, when you get to the actual product launch day, you’ve got people who don’t even need to read your letter in order to purchase your product –they’re ready to buy. And those who do need a sales letter to make the decision are already warmed up and very interested –you just need to push them over the fence.
6. Begin your launch just as you would begin a sales letter–with a big headline. You need something to capture people’s attention and get them excited. And each phase of your pre-launch should have another headline, whether it’s a written message or a video. Always be capturing attention and creating curiosity all the way through the process.
Remember, this is an EVENT, so treat it like an event. Rather than using hype, attract people with what’s actually happening and what’s really taking place. Your launch can change people’s lives –if not then maybe you should rethink it. And because it can change lives, you need to clearly convey that message to your prospects. And the best way to do that is by using an attention grabbing headline each time that sets the tone, and then following up with really great information.
7. Have a great offer. This goes for anything and it’s especially relevant for launches. Just because you’re going to all the trouble of creating an event doesn’t mean you don’t also need a great offer, because you do. I don’t care if you’re a wiz at prelaunches and launches, if your offer stinks then you’re not going to make sales.
So what’s a great offer? It’s something where the customers thinks, “Wow, I can’t believe I’m getting so much value for so little money.” That doesn’t necessarily mean that your offer is cheap –it could be $1000. But it does mean that you are offering far more in value than the price you are charging. For example, if you’re showing someone how to set up a business that pays them $1000 a week, then $1000 for that information is nothing, it’s peanuts. Or if you’re showing them how to solve a problem that’s been driving them crazy for days or weeks or even years, and you’re dong it for only $47 while they’ve spent hundreds trying to solve it, then it’s a great offer.
8. Get help with your marketing message.You go through the whole process of prelaunch and launch, only to have a dud. Ouch. You can prevent this and have a strong event by taking a little time to have some conversations with your prospects in advance. For example, float your idea in a blog post and gauge reaction. Are they excited? Do they want to know more? Oris the sound of silence all that you’re receiving?
Talk to your prospects and customers on forums, webinars, via email, teleseminars, etc. Gauge reaction and tailor your sales message accordingly. This can only aid you in having a successful event.
9. Sussout the marketing objections. You’re having a conversation on your blog or in your forum and you see the same problems coming up, what do you do? If you’re smart, you tackle them head on in your launch. For example, your product is on how to be an amazingbaker even if your prospect can’t make a Rice Krispie treat to save their life. (For non-bakers out there, Rice Krispie treats are super easy to make.)Other Details
- 2 Ebooks (PDF, DOC), 13 Pages
- 4 Ecover (PSD, JPG, PNG)
- Year Released/Circulated: 2016
- File Size: 2,638 KB
[YES] Can be edited.
[YES] Can put your name as the author.
[YES] Can be broken down into articles.
[YES] Can be used as web or e-zine content.
[YES] Can be added into membership sites.
[YES] Can be sold in any format.
[YES] Can be packaged/bundled - *with one restriction.
[YES] Can be offered as a bonus - *with one restriction.
[YES] Can be given away (in any format) - **with one restriction.
[YES] Can be sold on auction sites.
[YES] Can offer (Master) Resell Rights.
[YES] Can resell Private Label Rights.
[YES] Can be published offline.