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HOW EFFECTIVE SALES PAGES WORK
For those Internet marketers who have steady traffic coming to their websites but lack sales, it may be in the delivery where the problem exists. A sales page is the medium you can use to convert visitors into paying customers.
It is common for many Internet marketers to struggle at this point. They have worked hard to build up their traffic and they feel that that should be enough. The problem is, people are still too easily able to leave the website. They have not learned what is in it for them. A sales page can help you to do this.
There are several ways to use a sales page. One of the most effective methods is to develop one page for each product you are selling on your website. For example, if you have four different eBooks you are promoting, you could develop a sales page for each one. When visitors get to your website, they are able to follow links to get to the sales page of the eBook they are interested in.
You can also create sales pages that work as landing pages in that visitors will come directly to this page in order to learn more about the product or products you are offering, and hopefully, purchase them.
There are several key benefits to using sales pages:
1. They have a sales message that is usually frowned upon when used on most other forms of Internet marketing, especially in social marketing areas.
2. They present your product in a direct way. People know what the product is.
3. They aid you in letting the customer know what is in it for them. People want to know what they are getting from your product before they buy.
4. They give specific detail of what is included in the product or service that you are offering. These details will win the readers of the sales page over.
5. They ask for the sale: do not forget this part!
DOING THE WRITING?
Most people cringe at the idea of writing sales copy. Most people do not have the ability to write this type of copy without first learning how to do so. You have several options.
You can invest the time needed to learn how to write sales pages. This is highly recommended if you will be writing many of them. The good news is that there are many resources available both online and offline that can help you to learn this skill. Tutorials online are specifically helpful since they are designed to help you learn how to write sales copy for the Web in particular.
Another option you have is to hire someone to do the work for you. Professional copywriters for the Web are readily available. You will need to pay a decent amount of money for their services, but this can help to make the process a bit easier.
DOING IT JUST ONE TIME
One thing to keep in mind when you have multiple products to offer on your website is that you can create a basic template of a sales page to use and then customize it for each of the products you have. For example, the structure, the pictures, and even some of the headlines can remain the same from one product to the next. The difference is simply in the wording.
Customizing pages in this method is actually quite easy to do. With some basic copywriting skills, you will be well on your way to developing sales pages that convert traffic.
WRITING YOUR OWN
Let’s assume that you have a decent understanding of what sales copy is. You understand that this is the type of content that is designed to sell the product or service you are selling. Whereas on other areas of your website you will be using a non-sales tone, this is the location where you need to sell.
There is no reason not to write your own sales copy once you understand what it is. Take some time to review quality sales pages at other websites online. You can even search some of your competitors’ websites to get an idea of what is available. The question to ask yourself: Does this page convince you to buy the product or service? Now, learn what it takes to write the best sales pages for Internet marketing.
COMPONENTS OF EFFECTIVE SALES PAGES
As you set out to write a sales page for Internet marketing businesses you may own, keep in mind that every page is different. From one company to the next, you will find differences. However, most contain a similar structure.
In this section, we discuss what is called the components of effective sales pages, or the parts that make them up. While you do have some leeway in what you include and in the layout of the page, the most effective pages have several key aspects to them.
Even if you hire a professional copywriter to do this work or you do the work yourself, it is important to check over the final piece to make sure that it delivers in these areas. Writing a long, rambling page is not going to win over your readers any more than a long-winded sales person wins you over at the local car dealership!
Headlines are a bit more complex than you may think. They are actually comprised of various types of headlines.
An initial headline, called a pre-headline, is used to attract your target market. This headline is specifically able to tell your readers that you have something that they want and need.
A secondary headline is the main headline. This headline is an important part of your sales page. It should be in larger font than anything else on the page. You do not want anything else on your sales page to pull away from this main headline.
Specifically, the main headline is designed to tell the reader what the main benefit you are offering is.
The third headline is an optional one. It is in a smaller font, located under the main headline. The goal of it is to give some clarification to the main headline or to elaborate on it when it is necessary to do so. Not every sales page needs to have this type of headline, and if it is over used, it can detract from the main headline.
When writing headlines of any type, keep them concise and to the point. There is little benefit to long-winded headlines. People just will not read them if they are too drawn out. You want the headline to grab the attention of the reader and pull them in to what you have to offer.
The introduction is a key component in your Internet marketing sales page. The fact is, if you cannot grab them now, they will not continue on, and most likely, will never buy from you. Therefore, your introduction needs to count and you should spend time on it.
The first few sentences have to find a way to pull at the heartstrings of your reader. You want them to grab the attention of the reader and make them say, “Wait…I need to read this…”
The introduction is not a hard sell. At this point, you want to draw them further into the sales page content so that you can show them why what you have to offer is the best product to solve their problem.
To write the introduction, keep in mind what your product provides to the reader. Do not list that here. Rather, consider what type of emotion or result the product has to offer to the visitor. In the copy coming, you will showcase what your product is, so at this point, you do not need to mention it. Rather, you want to present your case for why it is valuable.
Choose wording that shows the reader the benefits of your product or service. You want to describe how they will feel when they own it. You want to tell them how it will help to improve their life.Other Details
- 1 Ebook (PDF, DOC), 25 Pages
- 4 Ecovers (PSD, JPG, PNG)
- Year Released/Circulated: 2017
- File Size: 1,644 KB
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