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Table Of Contents
What You’ll Recieve From This Course …………………………………. 5
How To Effortlessly Manipulate Others………………………………….. 7
People Are Afraid ………………………….. 7
People Don’t Like Responsibility………………….. 8
People Feel Guilty About Their Mistakes………………………… 8
People Are Tired Of Being Screwed Over……………………………… 8
People Want In……………………………………….. 9
People Want Approval……… 9
People Want To Be Protected…………………… 9
How To Know What The Hell You’re Talking ABout…………………. 11
Understand Your Audience………………………………. 11
Research The Competition…………………………………………. 12
Look At Professional Publications……………………. 12
Find Out What People Are Saying………………….. 12
What Sets You Apart?………………… 13
What is a USP? ………… 13
Successful Sales Copy and USP …………………… 14
How to Incorporate a Unique Selling Proposition………. 14
Conversion Testing: Being Good And Getting Better ………. 17
What is Conversion Testing? ……………… 17
What Does Conversion Testing Look For?…………………. 17
Why Conversion Testing is Important…………………………. 18
How to Perform Conversion Testing……………………….. 18
What Should be Tested?…………………………. 19
Finishing the Conversion Testing ………………. 19
Critical Elements Of Strong Copy………………….. 21
Headlines…………………………. 21
Now You Can Join…………….. 22
“Here’s Your Chance To…”………………. 23
“How To…”…………… 23
“Are You Having A Problem?”………………. 23
Openings ………….. 24
Don’t Dawdle ………………… 24
Don’t Divert From Your Headline …….. 24
Tell a strong, interesting story………. 24
State OR Clarify benefits……………………………. 25
Ask A Barrage Of Questions………………………… 25
Make An Insane Statement…………………………… 26
Bullets………………………… 26
Sub-Headlines …………………….. 27
Testimonials …………………. 27
Developing Your Voice………………… 28
“Just the Facts?” ………………………. 29
Core Emotions …………………………………….. 30
Logical Principles……………………………………….. 30
What Movies Can Teach You About Copywriting……………… 32
Your Buyer – The Main Character…………….. 33
Explain Their Pain……….. 33
Introduce The Bad Guy……………….. 34
It’s Not Their Fault…………………………. 34
Your Solution: Time For A Change………………………. 35
The Right And Wrong With You……………………. 35
Always Be Visual………………….. 36
Overcoming Natural Objections ………………… 37
Start The Journey ……………………………………… 37
Your Offer: Raise The Stakes…………………. 38
Call To Action: The Climax……………………………. 39
The Opportunity ………………… 40
The Promise ………………………… 40
Explain Your Unique Vaue………………………………………… 40
The Price………………………………………………………. 41
Justify the Purchase …………………………. 41
Out Of Options, Out Of Time ………………………………………….. 41
Provide A Guarantee………. 42
Postscript ………………………… 43
Life As A Copywriter ………………………….. 44
Quality Collateral ………………………. 44
Client Revision ………………………… 44
Keeping Track Of Your Work ……………………….. 45
Contingency Planning …………………………. 46
Making The Most Of Desk Time ……………. 47
The Right Stuff……………………. 47
Mind Mapping Software …………………. 48
Dictation Software ……………………………… 48
Eye Defender ………………………………………… 49
Your Best Tool: Your Noggin……………………………. 49
Final Thoughts …………………………………. 50
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WHAT YOU’LL RECIEVE FROM THIS COURSE
Becoming a master copywriter is a process that takes years of learning and hard work. But becoming a serious copywriter doesn’t require being a master. It requires the right mindset, and a set of tactics that will allow you to position yourself, target a market, emphasize with the needs of business owners, and start getting clients and references without becoming desperate, undervaluing your work, and burning yourself out. It doesn’t aim to be the end-all and be-all.
But hopefully, this book will be a huge part of your copywriting education. To be sure, the definition of success varies depending on the person, but no matter who you are, you probably know what failure feels like:
• Feeling desperate… because you don’t have any clients.
• Feeling nervous… because you don’t know how to price your work.
• Feeling ashamed… because you don’t have experience or credibility.
• Feeling embarrassed… because you aren’t sure that you’d know what to do once you got hired!
Read on – and use the fresh approaches inside this book to quickly make a good income without feeling burned out or scraping by for months “paying your dues”. It’s easier than it sounds, as long as you’re willing to follow directions and put your limiting beliefs aside…
Maybe you don’t think that you deserve to make a bunch of money off the bat. But here’s a little secret – you don’t need to be Gary Halbert or Dan Kennedy to make a mark as a copywriter. There’s a huge demand for people who even loosely understand the principles we’re about to apply, and once you connect with that demand, you’ll be able to set your own terms.
Your experience isn’t that important, either. In fact, it’s probably better if you’re a new copywriter. But success as a sales writer isn’t as effortless as hanging your shingle and waiting for people to stampede towards you. Instead, you need to market yourself – which makes perfect sense. Being a copywriter is all about getting a market, understanding a market, writing the words that inspire confidence in a desired end result.
Fortunately, you can show off your chops – and increase your asking price exponentially – by delivering results for your first client… yourself.
Other Details- 10 Articles (TXT)
- 3 Ebooks (PDF), 50 Pages
- 19 Part Autoresponder Email Messages (TXT)
- 19 Graphics (PSD, JPG, PNG)
- 1 Salespage (HTML)
- 11 Ecovers (PNG)
- Mindmap, Power Words, Checklist
- Year Released/Circulated: 2013
- File Size: 166,058 KB
License Details:
[Yes] Includes Reseller Website
[Yes] Can sell Master Resale Rights
[Yes] Can be added to paid membership sites
[Yes] Can be offered as a bonus to one other product
[Yes] Can be packaged
[NO] Can be offered through auction sites
[NO] Can be given away
[NO] Can be added to free membership sites