Content Marketing Champion MRR Ebook

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Table of Contents

Chapter 1: Why Content Marketing Matters …. 4
What is Content Marketing? … 4
Chapter 2: Why Content Marketing is Crucial for Selling …… 7
How Content Marketing Creates Fans and Buyers …. 8
An Example: Thai Lopez … 10
Chapter 3: The Logistics and the Numbers … 13
Types of Content Marketing .. 13
Frequency, Length and More Factors . 15
Chapter 4: Creating the Best Content …. 19
How to Write Good – The Anatomy of a Great Blog Post 19
Why Infographics Are Fantastic for Internet Marketers … 23
Why Your Brand is Crucial for Your Content ….. 24
Chapter 5: Marketing Your Content . 26
Your Articles As Products – How You Should Really be Selling Your Site Content … 26
Guest Posting .. 31
Chapter 6: Getting More Content …. 35
How to Get Your Visitors to Write Your Content For You 36
Your Guide to Fast and Effective Content Curation . 38
Chapter 7: Tools and Resources for Your Content Marketing … 40
Chapter 8: Closing Words on Content Marketing – More Reasons it’s Perfect for Your
Marketing Strategy ….. 43
There’s No Time Like the Present … 46

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What’s more, is that you need to know where content marketing is heading in the near future and how you can ensure that the work you put in now keeps on paying dividends long into the future. For all that and more, keep reading. What you will learn in this book is how content marketing works, why it is crucial for your business and how to harness it in a way that completely transforms your success.

You’ll receive a completely Content Marketing Champion that you can adapt to your own brand and that you can use to build immense authority and a huge list of readers. Once you can fully utilize this key aspect of your marketing, you’ll find that it helps you to create something that is much bigger than a simple brand. You become a movement. And that’s how you achieve the maximum measure of success.

What is Content Marketing?

Before we dive in any further, it of course makes sense to simply ask ourselves: what is content marketing?

There’s a chance you know the term already but I ask that you bear with me in case there are aspects of the definition that you have missed out.

At its most basic, content marketing is the process of using content in order to market a website. This means that you could consider SEO to be a form of content marketing – in as much as you are creating content that Google will be able to index. This way, your content is making your site easier to find and thus it is a form of marketing.

Content marketing can also be seen as a crucial aspect of social media marketing. Most social media marketing strategies involve sharing posts and links on Facebook, Twitter and Instagram and very often these will include content that is on the brand’s own website. Take a look at the highly popular Facebook Page IFL Science. This page mainly posts science news by sharing blog posts from its own site. This ensures that liking the page provides readers with a constant stream of interesting information and it helps to gain more likes as a result.

But the objective of content marketing goes beyond simply getting people to your website. All these uses for content demonstrate one key fact: the internet runs on content. The reason that people search for topics on Google is because they are looking for either information or entertaining. Both those things are examples of content.

By filling your site with great posts, you are giving people a reason to like your Facebook page. What’s more, is that you are giving Google a reason to add you to its search results. Google wants to pair its visitors with the top sites and resources on the web. In doing so, that is how it is able to provide value and that is what will keep people coming back.

But if your site is filled with great content, then you are also giving people a good reason to come to your site directly. In other words, content marketing that is good enough will eventually cut out the middle man. Content marketing that is good enough will encourage visitors to bookmark your site and to visit it regularly as part of their routine in order to see what new posts you’ve uploaded and what more they can learn.

In other words, you are filling your site with value.

Once someone is visiting your site directly and without being encouraged to do so by an advert or by Google, then they have evolved beyond being a simple visitor. Now they are a fan. They are actively choosing to engage with your brand, so they must really like the type of content you provide, your style of writing or the topic that you cover.

This takes your site to a whole different level and that’s not even the whole story…

Chapter 2: Why Content Marketing is Crucial for Selling

Content marketing doesn’t only ensure greater loyalty and give you a big audience to sell to though: it also gives you more impact and authority.

Think about your favorite celebrity. Someone that you really look up to, whose work you admire and who you think has got their life up together. Imagine if they recommended a certain item of clothing, or a certain health supplement. Would you be more likely to buy it? The answer for the general population is a resounding yes. This is why the shoe that Under Armor designed with huge online influencer Dwayne Johnson was the fastest selling of 2017. The shoe: The Rock Delta, had the considerable advantage of being recommended by someone with a huge audience and a huge amount of authority and trust within that community.

The objective of content marketing is essentially to build that kind of trust and authority directly. Instead of working with an authority, you are going to become that authority.

Other Details

- 10 Articles (DOC)
- 1 Ebook (PDF), 47 Pages
- 10 Graphics (PNG)
- 1 Salespage (HTML)
- 5 Promotional Ad Materials (Emails)
- Cheat Sheet, Mindmap, Resource Report, Legal Page, Sales Video, Social Media Images
- Year Released/Circulated: 2022
- File Size: 70,206 KB

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