Table of Contents
Introduction ….. 4
Chapter 1 – Content, SEO, and Analytics ………….. 6
Creating Content ……………. 7
Web Analytics . 8
Search Engine Optimization …………… 10
Chapter 2 – Social Media . 14
Utilizing Facebook ……….. 14
How to Establish Effective Posts on Facebook ….. 16
Utilizing Twitter ……………. 19
Getting the Most Out of Your Tweets . 19
Utilizing YouTube …………. 21
Making the Most of YouTube ………….. 21
Chapter 3 – Websites, Guest Blogs, and Forum Links ………. 25
Commenting on Competing Websites 26
Commenting on Relevant Forums …… 27
Submitting to Stumble Upon …………… 28
Guest Blogging ……………. 29
Chapter 4 – Email Marketing ………….. 30
Bulk Email Campaigns ….. 31
Opt-In Email Campaigns .. 32
Advantages of Email Marketing ………. 32
Best Practices for Success …………….. 34
Chapter 5 – Paid Advertising …………. 36
Pay Per Click – PPC …….. 36
Pay Per View – PPV …….. 38
Facebook Advertising …… 39
YouTube Ads 41
Paid Advertising on Twitter …………….. 41
Conclusion ….. 43
Sample Content Preview
Beyond the kinds of content that you need to create, you also need to keep your eye on your website analytics. This is usually provided in-house through portals like WordPress, or through Google analytics for general internet sites. If you don’t already have it, head to Google analytics to complete an easy sign-up process.
Once you’ve signed up for the service, you should begin receiving analytical data on the dashboard within a week. The analytics that you receive will allow you to identify the favorite pieces among your hosted content quickly and to determine whether or not a new video or article received public approval, which is determined by the amount of time spent, on average, on that particular piece of content by your audience.
If they sat through an appropriate amount of time to view the content in its entirety, then you can rest easy because you’ve done your job. However, if they move on after just 30 seconds, you may need to revisit your judgment regarding the topic or style of the content.
Keeping an eye on the analytics of your website, and tweaking your content accordingly will allow you to understand the tastes of your regular audience members better. This will help you to cater to your visitors appropriately so that you can work to nurture your growing visitor base.
Happy visitors will always refer your site to those around them, which will result in an increase in web traffic to your website through word-of-mouth. One way to encourage this behavior is to continually maintain a high level of credibility among your existing visitor base.
Search Engine Optimization
Once you’ve determined the style of content that you are going to create and as you focus on the quality and frequency of the content itself, you need to start thinking about search engine optimization, or SEO. Creating content that is SEO friendly is the easiest way for you to push more traffic to your site.
The first step to making sure your site is SEO optimized is by making sure that you submit your website links to the various search engine platforms. While not every URL that is provided to the search engines will make it onto their search indexes, a majority of them do so without a hitch. When you complete this step, it allows Google’s crawlers to index your site and display it within their search results. This can also be done for the other search engines like Bing and Yahoo.
Once you’ve submitted your website to the search engines for indexing, you’ll need to begin performing SEO on all of your current site content, as well as keep its basics in mind for the content you create in the future.
In a nutshell, SEO is about allowing the search engine crawlers, which trawl through all of the websites on the Internet, to categorize and classify your site in order of its relevance to specific keywords. The higher the significance of a particular site in response to one particular keyword, the better the chances it has of appearing higher up on the search lists.
This is extremely important because your efforts to drive traffic to your site isn’t geared toward those people who already know about your site, but instead toward people who aren’t aware of your business or your site and are only looking for options based on the keywords they enter into the search query.
Search Engine Optimization is a highly competitive field. It is a combination of art and science, linguistics and anthropology. It’s the ability to understand the mind of your customers and determining a list of possible keywords that they might use to get to the topical content that you provide.
Take a look at the content that you have already created and make a list of all the possible keywords that you would use to find an article like this. Each of the key phrases that you consider should be between two and four words long. These are known as long-tail keyword phrases.
One way that you might want to consider to compile your list of keywords faster is to use one key phrase and enter it into the Google search bar. When the results appear, scroll down to the bottom of the page. Here you will find around eight to ten related searches and key phrases.
This list might help you find a few more key phrases that you believe are strongly related to your content. Repeat this exercise several times with different key phrases so that you can acquire a slightly wider range of keywords that are relevant to your content.
When you’ve identified your keywords, make sure that the keywords that you’ve determined are present in all of your content. For each article that you write, define a distinct key phrase that should be present in the title and subtitle of the piece.
It is essential though that none of the keywords that you use individually account for more than 1.5% of the total word count for the article. When you include excessive keywords into your content, it automatically leads to the search engines lowering your rank in the index.
When creating your content, you want to add at least three to four keywords in the title tag of your article and the important keyword phrase in the metadata and description of your content for as long as it’s published.Other Details
- 20 Articles (TXT, DOC)
- 1 Ebook (PDF), 44 Pages
- 3 Part Autoresponder Email Messages (TXT)
- 4 Graphics (PNG)
- 1 Salespage (HTML)
- 4 Keywords List (CVS, PDF)
- Checklist, Infographic, Optin Page, Lead Magnet, Social Media Messages, 5 Alternate Sales page Headlines, 5 Alternate opt-in Page Headlines
- Year Released/Circulated: 2018
- File Size: 31,215 KB
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