Table Of Contents
• Aiming for Perfection
• Releasing a “Me Too!” Product
• Treating Customers as Expendable
• Technical Glitches
• Not Having an Affiliate Network
• Relying on Others to Promote Your Product
• Not Having a Funnel in Place
• Not Keeping in Touch with Your Customers
Sample Content Preview
Introduction: The Top Ten Mistakes Information Marketers Make
Information marketing is in it’s most basic definition “the process of selling information”. That sounds simple enough, right? But how exactly does that work in an internet-based business?
Well, first of all, let’s figure out what kind of information we’re talking about here. Typically, it’s information that serves to educate and, hopefully solve a problem that a potential customer is having.
For instance –
? Teaching a busy executive how to lose weight.
? Showing a single mom how to make more money.
? Helping a couple to avoid a divorce.
The information is typically delivered electronically (digitally) via eBooks, membership sites, audio and video downloads. It’s a multi-billion-dollar industry, several times over, and has generated millionaires such as Dan Kennedy, Yanik Silver, and Frank Kern, to name just a few.
Why is information marketing appealing?
Entrepreneurs are drawn to the low barriers to entry, high profit margins, hands-off management, and quick time-to-market. An information marketer can dream up a product one day and release it overnight, seeing a return on their investment almost immediately.Other Details
- 1 Ebook (PDF), 14 Pages
- 12 Graphics (JPG)
- 1 Salespage (HTML)
- 1 Squeeze Page (HTML)
- Year Released/Circulated: 2012
- File Size: 1,065 KB
[Yes] Includes Reseller Website
[Yes] Can sell Master Resale Rights
[Yes] Can be added to paid membership sites
[Yes] Can be offered as a bonus to one other product
[Yes] Can be packaged
[NO] Can be offered through auction sites
[NO] Can be given away
[NO] Can be added to free membership sites