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Table of Contents
GETTING READY TO MARKET – THE BASICS …………….. 1
Attitude Is Key To Succeeding ……… 1
Setting Goals In Manageable Bits … 2
THE ROAD TO SUCCESS ………. 3
Time Management Is Essential …….. 4
Setting Up An Office – Tips …………. 4
PERSONAL MISSION STATEMENTS ……………. 5
UNDERSTAND THE LINGO OF MARKETING . 6
Know Your Market Potential ……….. 6
KNOWLEDGE IS INDEED POWER! ……………… 6
The Tools To Start Marketing ………. 7
WHAT’S A QUALIFIED PROSPECT? ……………. 8
Relationship Marketing ………………. 9
GETTING TO KNOW YOUR CUSTOMER ……….. 9
THE CUSTOMER LIFECYCLE! .. 9
Article Marketing ….. 10
Blogging ……………… 11
SIMILAR TO ARTICLE MARKETING, BUT WITH A TWIST …. 11
BUT FIRST SOME HISTORY …. 12
KINDS OF BLOGS ……………… 12
SEO (Search Engine Optimization) ……………….. 13
MARKETING ONLINE WITH NATURAL/ORGANIC SEO …….. 14
What Is Emotional Response Writing? …………… 15
GETTING STARTED …………… 15
READY TO WRITE …………….. 16
THE CLOSING .. 17
Word Of Mouth Marketing ………… 17
LEAD GENERATION ………….. 18
How To Generate Leads ……………. 18
THE WANTED RESULTS ……… 18
E-Mail Marketing …. 18
TYPES OF E-MAILS AND EXAMPLES ………… 19
How To Write An Email …………….. 20
HOW YOU GET YOUR E-MAIL OPENED …….. 20
WHAT ABOUT CONTENT? ….. 21
AND THE SPAM CHECKER? … 22
IM (Instant Messenger) Marketing 22
WHAT DO I DO WITH IM? …… 22
THE WORLD IS YOUR OYSTER! ………………. 23
WHERE TO FIND PEOPLE! ….. 23
HOW DO YOU GET PEOPLE TO TALK TO YOU? ……………… 23
Community Networking …………….. 24
Phone Marketing ….. 25
Bounce Backs ……….. 27
GETTING ON LISTS …………… 27
SEARCH TERMS YOU CAN USE ……………….. 28
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GETTING READY TO MARKET – THE BASICS
Attitude Is Key To Succeeding
Before you can be a success in building a business you need to know how to learn to learn. If you cannot do that, then it is difficult to earn as you learn. You definitely need a good attitude to learn to learn and to earn as you learn. No two ways about it. Think about attitudes! We see them every day with everyone we deal with and speak to either in person or on the phone. You know that if you speak to an upbeat, positive person you come away from the experience feeling pretty great yourself. Talk to the Grinch That Stole Christmas and 9 times out of 10 you will come away feeling grumpy and stressed. That “attitude” we got handed dealing with that person just put us in a position to find out how we handle stress. Would that be with grace and good humor, or give back what you get?
This may come as a bit of a surprise, but it makes sense, attitude also directly affects the way stress handles YOU. Optimists cope way more effectively with stress. They achieve more when
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