Table of Contents
1  THE BASICS TO ATTRACT TOP AFFILIATE PARTNERS	3
WHAT YOUR AFFILIATE PARTNER WANTS FROM YOU	3
INCREASING INCOME	4
BE CREATIVE WITH PROGRAM STRUCTURE!	5
REDUCE THEIR WORK LOAD	5
EASY ENROLLMENT	6
GREAT TOOLS	6
HASSLE-FREE AND FREQUENT PAY OUTS	6
2  TRAINING YOUR AFFILIATES FOR MAXIMUM PERFORMANCE	8
STAY IN CONTACT	8
GIVE THEM FREE CONTENT	9
HELP THEM UNDERSTAND YOUR BUSINESS CYCLE	10
SPECIFIC TOOLS TO MAKE IT EASY FOR THEM	11
FINALLY, REWARD YOUR TOP PRODUCERS	12
3  THE IMPORTANCE OF MULTIPLE PAY OPTIONS	13
FIRST TIER COMMISSIONS	13
PAYOUT TYPES	13
PAYMENT PROCESSORS	14
USING YOUR OWN AFFILIATE PROGRAM	15
AN ADDITIONAL SCRIPT OF NOTE	16
CREATE MULTIPLE LEVELS AND MULTIPLE PROGRAMS	16
4  MORE STRATEGIES TO MOTIVATE AFFILIATES	18
CREATIVE SALES CAMPAIGNS	18
FOCUS ON SALES OR BOTTOM LINE OFFERS	18
MORE INTRICATE OFFERS	19
CONTESTS	20
LEGAL ISSUES OF CONTESTS	21
COST VERSUS BENEFIT CONSIDERATIONS	21
5  HOW TO PROMOTE YOUR AFFILIATE PROGRAM ON THE INTERNET	23
ADVERTISING TOOLS	23
WAYS TO ATTRACT ATTENTION ONLINE	24
CREATING JOINT VENTURE PARTNERSHIPS	26
THE PROPOSAL	27
CONCLUSION	29
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THE BASICS TO ATTRACT TOP AFFILIATE PARTNERS
Creating a program that attracts top affiliates is one of the most rewarding ways to increase your bottom line and decrease your own work load. It provides you with the advantage of having a large “sales force” that works for you, but you don’t have to pay them by the hour or employ them on salary. Affiliates that help to sell your products are as precious as a hard-working employee, though, in that they can bring in massive traffic to your website, generating sales leads and actual product sales. And, all they ask in return is that you make it easy for them to share in the profits of your success, at a generous rate of return. For the advantages that affiliates provide, their commission is well worth every penny.
The problem, though, that many new Internet marketers find (when they first start to create an affiliate program) is that it is easy to start, but not so easy to motivate their affiliate partners to continue with them long-term. There are so many competing affiliate programs that if your program is not generating the types of returns your affiliates desire, or if it is much harder to operate, your affiliate partners may decide to go somewhere else where the take is easier or fatter. So, you do want to implement a great program, but you also want to include strategies that help develop and keep your affiliates happy. For that, let’s try to look into the mind of an average affiliate partner to see what it is they want out of any affiliate program.
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