Table of Contents
The Power of Blogging	4
A Brief History of Blogging	4
Blogs and Money-Making	5
Effective Blog Writing	7
Brevity: The Secret Ingredient	7
Visual Cues	7
What’s The Blog About?	8
Who is the Blog For?	9
Field of Interest	9
How Old Are They?	10
Does Gender Matter?	11
Are The Educated?	11
Content Quality Control	12
Basic Grammar Problems	13
General Quality Issues	15
Direct Advertising	16
Benefits	16
Potential Problems	17
Before You Start	18
Pursue Your Advertisers	19
Where to Look	20
Sponsorship and Research	22
Exchange Links	22
Determine Your Price	23
Determine the CPM	24
Cross Check for Accuracy	25
Research Other Bloggers	25
Experiment	27
Use a Blog Ad Network	28
A Few Great Ad Networks	29
1.	Google AdSense	29
2.	AdOn Network	29
3.	Viral Ad Network	30
4.	Chitika	30
5.	ValueClick Media	30
Affiliate Website Programs	32
Before You Begin	33
U.S. Federal Law	33
Free Blog Hosting	34
Getting an Affiliate	34
Effective Affiliate Marketing	35
Reaping the Benefits	36
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The Power of Blogging
A Brief History of Blogging
A blog is a type of website or part of a website. It gets its name from the term “web log” which originally referred to an online log of partner websites, personal updates and newsworthy items. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.
Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.
Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual; some focus on art, photographs, videos, music, and audio (podcasting). Micro-blogging is another type of blogging, featuring very short posts.
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