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Large companies, like Hotmail, use viral marketing messages to help perpetuate brand awareness. This is often accomplished by creating animation clips or humorous videos that people are compelled to send to their friends for a laugh. Large corporations aren’t the only ones who have found success by employing viral marketing strategies. If you like to play with animation or video, you can adopt this strategy to generate more interest in your business. It’s important to keep in mind that it can be difficult to accurately track your return on investment with viral marketing because it is almost impossible to keep track of where the ad goes. Also, while viral marketing is great for generating a buzz around your company and products, it won’t always translate into immediate sales.
Employ Online Business Networking Communities
Over the last several years, more and more business network communities are popping up on the Internet. These online networks are similar to social media sites or dating sites but are used exclusively by entrepreneurs to find other like-minded businesspeople that they can build mutually beneficial business relationships with. These kinds of sites can provide you with an excellent opportunity to establish joint marketing ventures with other like-minded business owners.
Business networking communities can help you generate more traffic to your site by allowing their members to create personal profiles with links to their main company websites. Establishing links on business network sites can help to improve your site’s ranking on the major search engines like Google and Bing.
Another way you can use business networking communities to help drive more traffic to your site is to work with businesses that are relevant to yours and try to get mentioned on the sites that your target audience is likely to visit. Look for companies that are related to your but that aren’t direct competitors. A great way to get your website mentioned by other businesses on their site is to offer to swap links with them. Make sure that you find sites that get a lot of traffic. Let them know that you’ll put a link to their website on yours if they do the same for you. Not only will this generate a ton of traffic, but by having more links on other sites, you’ll also increase your ranking on Google and other search engines. If you decide to join one of the business networking communities, you want to be sure to partner with businesses that are complementary and relevant to your own business. The companies you choose to partner with should have audiences that fit within your target audience demographics, and who would be likely to visit your site and become your customer as well.
Give Away Free Content
You can quickly get the message out about your website by giving other businesses free content. This is one of the best ways to make sure that your company’s site gets mentioned on other sites. Many owners of Internet businesses are more than happy to obtain quality information to put on their website or their own opt-in newsletters. Offering these other businesses some regularly updated content that has already been posted on your site can significantly benefit your business. When you provide free articles, advice columns, or product reviews to other companies, you’ll not only be doing a favor for them, but you’ll also significantly increase the exposure of your own website.
The goal is to try and get your content published on popular sites or in newsletters that have extensive mailing lists. This means that you’ll have to do a bit of research before you offer your content to find out how much traffic it gets or how many subscribers they have for their opt-in newsletter. You’ll also need to determine which business sites are hot spots in your particular industry, as these are places that you’ll want your articles to be posted.
It is important to remember that for this particular tactic to work, you need to make sure that you include your contact information and a link to your website at the end of every article that’s posted on another site. This makes it easy for those who read your article to visit your site to learn more about what you’re selling. So, it is essential to ensure that every site that publishes your content also includes a link and your contact information.
Participate in Forums and Newsgroups
You can generate more traffic to your site by becoming a recognized name in your niche market. Becoming a thought leader can be easily accomplished by participating in discussion forums, newsgroups, and even blogging networks. Participating in these channels is a great way to establish your online identity and start to build relationships with your potential target audience. Discussion forums, newsgroups, and blogging networks are all great tools that can help you communicate with your target market directly and discover what it is they need and want.
For example, if you sell ski goggles, spend some time on ski-related forums, which is where your target audience will most likely be hanging out. Or you can start your own blog where you describe your latest skiing adventure, making sure to include attention-grabbing images. You could even combine two tactics and generate even more interest by mentioning your blog in the forums and newsgroups that you’re participating in.
However, you need to keep in mind that these types of groups don’t allow people to advertise their businesses blatantly. If you are caught spamming the group with blatant advertising of your business, not only will you get kicked off the site, but you’ll earn the reputation of a spammer and turn your target audience against you. If you want to use this tactic to generate traffic to your site, then you’ll have to make sure that you’re offering friendly, useful advice to people who are looking for help with a problem. When you do this, you can include a link to your website at the end of your comment. If people like what you have to say, they may end up deciding to visit your site to check out what else you have to offer.Other Details
- 10 Articles (TXT, DOC)
- 1 Ebook (PDF, DOC), 9 Pages
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- Year Released/Circulated: 2020
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