Table of Contents
INTRODUCTION TO 20 MINUTE MEMBERSHIP SITES .. 3
PROFITABLE – QUICK START IDEAS … 6
20 MINUTE MEMBERSHIP SITE STRATEGY . 10
Sample Content Preview
In marketing, a “loss leader” is a product or offer designed around collecting leads and building credibility within a niche.
Loss Leaders are free or low cost products that help merchants develop a presence within their market, or to simply “warm up” customers by giving them a sampling of a lower-priced product with the majority of profit being made through upsells and backend offers.
Micro niche membership sites are incredibly powerful as loss leaders because not only can you build a targeted list of subscribers, and database of potential customers, but you’re also building a community of buyers – people who are interested in your products, and who have taken the necessary steps to become part of your inner circle.
Rather than creating a loss leader that might attract ‘freebie seekers”, these people have actually responded to and successfully completed a positive ‘action’ (signing up to become a member of your membership site). You can then use your micro niche membership site to develop relationships with your members, build rapport, trust and credibility so that you can continue to offer them higher end products later on. Your micro niche membership site could simply be the entry into your entire sales funnel!
If you are interested in creating a micro niche membership site around the “fixed term” platform, here is a quick overview of how it works:
With fixed term membership programs you aren’t required to provide longterm updates, or keep adding products into the program. Instead, you can create a series of updates or a collection of products once, and then simply recycle that content as existing members complete the program and new ones join.
It runs on a continuous cycle, and older members complete the program and new members join. All you have to do is focus on promoting your micro niche membership site!
This means you create the content for the entire course once and then reuse that content indefinitely, only updating it as new information becomes available, or in the event you feel your content needs to be updated based on changes in the market. You can also set up a fixed term membership to run on any interval you choose.
Think about the different ways that you could create valuable proprietary content for your membership site that your market will respond to, including:
Reports & Ebooks
Also, be sure to record everything you do, because it can always be used inside of your membership program.
If you give an interview, host a conference call, conduct a workshop, training, whatever it is – always record it. This material can be used as bonus products, or featured as an up sell or backend upgrade or even as your main product!
Another idea is to create a micro niche membership site around specialized training, consulting or coaching.
Coaching websites offer clients consultation services for a set fee or on a recurring basis, depending on how you intend to set up your program (offering either a pre-set schedule or allocated time for personal consulting that your subscribers can use whenever they need it).
With a coaching membership site clients have access to either personal or group support, usually conducted through email, live chat sessions or webinars.
You could also set up a private ‘students only’ forum where your subscribers could post questions or requests for help on specific subjects. Think of the profit potential for a moment:
If you had only 200 paying subscribers at $50 a month for access into a private forum where they can post questions to you that you can answer publicly for the entire community to benefit from, you would earn $10,000 a month just for spending a couple of hours a day answering questions and providing assistance.
You could then offer a higher priced coaching program that was open to only 25 of these students, for a flat rate of $1,000 each, where they gain personal access to you for private coaching and consulting.
This would generate an additional $25,000 from the same community! The profit potential for a coaching style membership site is phenomenal. If you have specialized knowledge in any industry or you simply have the experience needed to help newcomers in your market, you can easily set up a very profitable coaching based membership site with very little start up costs or time involved.Other Details
- 1 Ebook (PDF, DOC), 12 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML, PSD)
- File Size: 18,283 KB