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All of these factors will help you determine if a keyword or set of keywords is worth your time. Overall, you just want to research and see if you can improve upon other campaigns or cash in on keywords that are wide open and have yet to have videos ranked for them.
Now that you’ve done your research, you should have some keywords for the video that you plan to upload. When you upload the video, try to tie in the best keywords with the title. You should also include them naturally in the description. Do this by writing a short blurb about your video and place the keywords in there naturally. Also make use of the “tags” feature that YouTube offers to you, this is where you want to enter the most relevant keywords to your video and message.
It’s super important that you don’t start “keyword stuffing” during any of this though. Keyword stuffing is when you mindlessly place tons of keywords all over your video’s description, title, and tags. In reality, this not only hurts your rankings but it looks bad as well. Stick to a small pool of very targeted keywords for each video that you upload.
In some cases, you could create multiple generic videos with a call to action and maybe different art or styles, and then upload them with this method. That is where some marketers may consider this process to be a bit grey hat or even black hat. After your video is uploaded and you’ve optimized the keywords in the title, description, tags, and so on – you’re ready to start the next step towards ranking. If you want to go the natural white-hat route, which is highly recommended, then what you want to do is share the video on all of your social networks. Proceed to embed the video on a relevant page or section of your website. Create natural engagements and encourage your audience to share your video as well. Patience is the most important factor with this part. Don’t be afraid to network and reach out to other YouTuber’s (politely) to ask if they can help you out with your video(s). In time, the more social signals and natural back links that you receive towards your video, the higher it’s going to rank. If you’re creating valuable content, then it shouldn’t be a problem to get websites and other networks and people to share your content with their own audience or friends.
If you want to go a somewhat blackhat route, then you can start purchasing backlinks or running SEO campaigns and pointing them to your video(s). Some of the best outlets for buying these sorts of backlinks in bulk would have to be Fiverr or even SEOClerks. You can even buy or attract different social signals and point them at your video. This is a major hit or miss and can be extremely risky, so use it with caution on your campaigns
As a whole, this method will work very well if you put your own spin on it and have a lot of patience. If you target the right keywords, and keep creating valuable content then your audience will expand and you’ll see loads of traffic on autopilot.
6 Overall Methods For More YouTube Views & Traffic
Youtube has an excellent potential for creating awareness about a brand, goods or services that a person offers. The challenge, however, is that there are thousands of videos existing on the platform and users keep on uploading more videos by the minute. Each of these users hopes to get views.
So how does one ensure his or her video is visible and attracting views or traffic? The following is just 6 tips for getting more views and traffic from YouTube.
Conduct research for your video channel
The secret to attracting plenty of views to your video is first understanding the viewers. Doing so requires research to determine the purpose of the video, the target audience, the content value the audience seeks, and where besides YouTube is the audience found. Armed with this information, you can brand your videos in a way that it appeals to the targeted masses. A relatively easy method of researching is by analyzing Youtube videos with the most views or shares.
Create quality and timeless videos
When it comes to the web content is king. People see the videos because they hope to get value in the form of knowledge, entertainment or nourishment. For this reason, the content should be valuable, of good audio and video quality, nondiscriminatory, and one that cuts across religion, race and gender. It’s amazing how many YouTubers upload videos that fail to meet such standards and wonder why their videos are not attracting views. Remember the easiest way to get more views is when the video goes viral, and every one is sharing or tagging their friends. No one wants to share poor quality and boring videos.
Write engaging and detailed video descriptions
When you upload a video on Youtube, neither Google nor Youtube can watch or even listen to it. Instead, they rely on the text a person used to describe the video to understand and even rank the video. Since Google uses the words in the video description to list it, it is only prudent for a person to provide a detailed description. After all, if you took your time to make the video and upload it, spending a few minutes writing it’s story won’t hurt. Besides, with a better ranking, you get more views.
Optimize Your Video Keywords
Although it pays to have a good YouTube ranking, it is more rewarding if the classification extends to Google and search engine searches. It’s obvious that many websites’ traffic comes from search engines like Google, which create page rankings depend mainly on the keywords used. Therefore, if you want more traffic to your video, consider using appropriate video keywords that will give your video an edge in the search engine results page. An easy way of identifying the video keywords is to discover the keywords used by other YouTube videos appearing on the first pages of the search engine, and then use those words in your video description.
Capitalize On Social Media Platforms
Social Media platforms are useful tools for getting the message out to the masses. Platforms like Twitter, Facebook, LinkedIn, Quora, Whatapps, Instagram, Pinterest and many others are worth utilizing. Post links to your video on those platforms and even proactively ask the online community to view, like, comment and even share with their friends and relatives. However be careful not to spam the social media accounts of other users. Another idea is joining communities and forums dealing with issues your video addresses. To answer a member’s question just offer insight and post the link to your Youtube video that provides detailed information.
Determine If There Is a Video Ranking High On Google SERPs
As mentioned previously: a good indicator as to whether you can easily rank on page one of the Google search results, is if there’s already a video up there or not. Furthermore, if there’s a video ranking; how well optimized is it? Can you better optimize your video and boost it’s social signals? If so, you can easily outrank it.
In closing, you may have came into this not sure how you should approach YouTube or how you can implement it into your business. At this point, you should not only have a game plan in mind, but you should also have some ideas as to how you plan to market and drive traffic to your videos on this awesome platform.
There’s really not a TON to know about YouTube, aside from the basics of settings up your channel, connecting your networks, and creating content regularly. While this provides a basic overview of YouTube, there are tons of tips, tricks and strategies you can use to get more out of it.
You should also always make it a point to monitor your results and check out the increasingly thorough analytics that YouTube provides for you in your dashboard. This can help you determine where your traffic is coming from and how you might be able to scale up or even modify your current campaign(s) to benefit even futher. To sum it all up, you should be focusing on the following:Other Details
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