Table of Contents
Introduction to Video SEO – How to Optimize Your Video for Search ..4
What Is Video SEO? .7
The Difference between Text-Based Search Engines and Video Search Engines ..8
Comparing Apples to Apples – Google vs. YouTube .9
Why Google May Rank Your Self-Hosted Video Higher Than a Similar YouTube Video …9
Alternate Search Engines ….10
Keyword Research is Important for Video SEO ..11
How Are YouTube Videos Ranked? ..14
How to Optimize a YouTube Video .21
General SEO Tips for Video Marketing ..25
Where Should You Put Your Videos? 27
Top 10 Tips for Optimizing Your Video for Search ….28
Sample Content Preview
Video SEO works the same way.
The goal is to reverse engineer videos that rank well for words and phrases you want to rank for. This gives you a list of ranking factors Google, YouTube, and other text and video-based search engines use when they are deciding how to rank a video. For instance, one proven video SEO tactic is to include an exact match of the keyword phrase you are targeting in the title of your video.
This is just one of several ranking factors that help search engines understand what your video is about. Then they can compare your video to others with the same keyword phrase in their title, going down their algorithm checklists to see if your content deserves to be ranked higher or lower than those videos. If you record a video without knowing how to optimize it for search, you are employing a wishful lottery ticket approach to video marketing success.
When you use the video SEO practices you are about to learn, search engines take notice. Free, generic traffic is the result.
The Difference between Text-Based Search Engines and Video Search Engines
If you have a video that is doing great on YouTube, will it automatically rank high for your target search words and phrases on Google? The simple answer is … not necessarily. In a perfect world, you would like to rank #1 for your target keyword or phrase, in both Google and on video-exclusive websites like YouTube. Even if you do earn a top ranking on one search engine, there is no guarantee you will even be on the first page of another.
This is because search engines like Bing, Yahoo, and Google attempt to index all the web pages on the Internet, no matter what type of content is on those pages and where they may be. YouTube, Vimeo, and other sites which host and share video exclusively don’t care about indexing and ranking pages or content that are not on their websites. Because of this and for many other reasons, the algorithms and ranking factors used to hit page 1 of different search engines varies.
Search engines like Google index and rank text, images, and video, while the search engine algorithm used over at YouTube ranks video exclusively. The algorithms may be different, but it is possible to rank well on both universal and video-based search engines using video SEO practices.
Comparing Apples to Apples – Google vs. YouTube
A recent search on YouTube produced 128,000 results for “video SEO” (in quotes).
On Big G there were 722,000 results for that same term.
In many cases, you will find it easier to rank on YouTube for certain search terms than on Google or universal search engines. Since video hosting companies like YouTube and Vimeo are video-exclusive, you don’t have to beat established text and image-based blog and web pages that have high ranks because of thousands upon thousands of keyword-related backlinks which have been created over the years.
Since Google’s purchase of YouTube some time ago, your YouTube video can show up in the search results of that video sharing site, as well as on Google. They may rank differently, and for different words or phrases, but placing a video on YouTube makes your content searchable on the two largest Internet search engines.
Why Google May Rank Your Self-Hosted Video Higher Than a Similar YouTube Video
Google likes to conserve its resources. This means it often rewards you for hosting your videos on your websites and blogs, rather than on YouTube. Google will always try and reward the most relevant video and content with the highest rankings, so making quality video content and using smart SEO practices is always important. This gives Google the opportunity to conserve its bandwidth when it can rank your self-hosted videos higher in search results than videos hosted on YouTube, which it owns.
Your bandwidth is consumed rather than Google’s, and that helps Big G’s bottom line. Remember, Google is still going to reward the best content, wherever the video is hosted, so make a great video first. Then work on SEO and other methods to boost your rank. In most cases, you want your videos on your blog or website as well as YouTube. In some cases, don’t be surprised if your video SEO efforts rank your self-hosted video higher than the same video on YouTube.
Alternate Search Engines
The Google purchase of YouTube means high-quality, engaging and highvalue videos on YouTube often rank high in Google generic search results. There is also a Google video search option. Type your search term into Google, and then click on the videos filter at the top left of your screen. This will show nothing but video content. Those search results will include YouTube videos some of the time, but they could also be videos on other video sharing sites or videos found on any webpage, website, or blog.
Social media is huge these days. Social networks like Instagram, Snapchat, Twitter, and Facebook have their own search engines. The algorithms used to rank videos on those sites, in Google, and YouTube are different to a small or large degree. One way all search engines are similar, even those that focus exclusively on video content is that you must tell the search algorithm what you want to be found for. You do this with keywords.
Keyword Research is Important for Video SEO
The object of this report is to help boost your search engine visibility for the videos you create. The methods discussed have been proven to boost the performance of videos in universal search engines and video search engines. Whether you host your videos exclusively on your website or blog or you share them with every possible video sharing site as well, your keyword research efforts are going to dictate how those videos rank. Here are a few of the most popular keyword research tools.
• WordStream Keyword Tool
• KW Finder
• Google AdWords Keyword Planner
• Google Analytics
• Moz Keyword Explorer
The above keyword tools do a really good job helping your rank in search engines like Google, Yahoo, and Bing. They tell you what words and phrases people are searching for. However, people often use different search phrases on YouTube than they do when they are searching Google. A term like “cheap car insurance” is searched for thousands of times a day on Google, but almost never on YouTube. With many of the tools above, there are filters to choose YouTube results only or videos in general. For discovering the best keywords and phrases in your niche to target on YouTube, the following video keyword tools often do a better job than the keyword tools just mentioned.
• SEOChat (YouTube auto-complete feature)
Why not let YouTube tell you what words and phrases its users are searching for? The following process is recommended by Brian Dean for optimizing your videos on YouTube. Dean is the founder of BackLinko, a company which stresses a results-driven approach to search engine optimization for content.
1 – Jot down a list of main keyword ideas you want to rank for.
2 – Log into your YouTube account.
3 – Type one or two words into the YouTube search engine and stop.
Google has an autocomplete feature, and so do many other search engines. YouTube has on as well. If the larger focus of your business is men’s shoes, type that into YouTube, without hitting enter or clicking on the magnifying glass icon. YouTube will then make several search suggestions, such as the following.Other Details
- 10 Articles (PDF)
- 1 Ebook (PDF), 25 Pages
- Posters, Infographic, Checklist, Mini Report
- Year Released/Circulated: 2018
- File Size: 4,957 KB
[YES] Can use
[NO] RESELL OR GIVEAWAY