Table of Contents
What is Video Marketing and Why Should You Care?
what is video marketing and what makes it so successful?
Advantages of Video Marketing
Video Marketing Statistics
Creating Highly Effective and Professional Videos on a Budget
Setting the Scene
Types of Marketing Videos
Where to Distribute Your Videos for Maximum Views
Using Your Videos as Ads on Other Sites and Videos
Choosing the Right Platform and Type of Video for Your Business
A Quick Guide to YouTube Marketing
SEO for YouTube
Working With Other Publishers
How to Make Sure Your Videos Make Conversions
Measuring Results and Honing Your Strategy
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Chapter 1: What is Video Marketing and Why Should You Care?
If your business or blog isn’t using video marketing, then you are missing out on one of the most engaging, influential and potentially profitable forms of marketing of them all. Video marketing has the ability to grab attention and to help you establish authority in ways that no other form of marketing can approach; so it’s absolutely vital that you start leveraging this type of marketing in your strategy as soon as possible. In fact, video marketing is so powerful that it could very well be all that you need in order to get word out about your business.
If you are already using video marketing though, then just as important is ensuring that you are doing so in the most highly effective way possible. Video marketing when done well is incredibly powerful but if your videos don’t have the professional sheen that your viewers expect then they could actually harm your business.
It is thus essential that you are not just incorporating video into your marketing but that you are also doing so in the best way possible. By downloading this e-book, you have taken the first step towards doing just that and throughout the course of the following chapters we will be looking in depth at how to create and share fantastic, high-quality videos that will accelerate sales and catapult your business into the stratosphere.
But what is video marketing and what makes it so successful?
Video marketing is marketing via the medium of video on the web. In many cases, this means creating videos and uploading them to YouTube, though that is only one option.
Once you have created a great quality video for your marketing campaign that helps to promote your message and sell your product or service, the next step is to make sure it is seen by as many people as possible. Uploading to YouTube is one way to do this and YouTube has many advantages for marketers that make it a great asset. At the same time though, you might also want to use other platforms such as Vine and Vimeo and you might want to consider embedding your video on your own site.Other Details
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