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Being successful on TikTok is all about catching the attention of its user base. Having a good profile name which reflects your brand is a step in the right direction. In your profile you have the opportunity to tell TikTok users what your brand is all about so make sure that you grab this opportunity with both hands.
You need to write a description that will attract users. A boring description will make them leave faster than anything else. Make your profile fun and appealing. Show users that you are part of the “cool kid” vibe and that you will provide them entertaining content.
When you are setting up your profile make it a Pro account. This is free to do and the major benefit of this is that you will have access to TikTok analytics that will show you how well your profile and your individual posts are doing on the platform.
Nobody is going to be impressed with a profile on TikTok that doesn’t have any followers. One of the best ways to gain a following is to start by following others. Spend time looking for videos on TikTok and if you enjoy them then follow the user.
It is likely that there will be other TikTok users in your niche so start following them. Of the people that you follow, a percentage of them will follow you back. Try to find TikTok users that have a large following and follow them. When you do this be sure to add good comments on some of their video posts.
This will help you to start a relationship with these people. They will appreciate your comments and will check out your profile and your videos for sure. You can use your relationships with those that have a large following by working with them to get the word out about your brand.
There are different kinds of videos on TikTok and some are more popular than others. What all of the successful videos have in common is that they are fun and entertaining for the users. You won’t find any successful slide show and narration videos on this platform because that is just too boring for the audience.
Music videos are very popular. TikTok acquired the Musical.ly platform which was all about posting lip-syncing videos for famous songs. So you will not be surprised that mini music videos and even music montage videos are really popular.
A lot of the most popular videos on TikTok have a comedy element. Making people laugh is always in demand. There are some really creative comedy videos on the platform and they always get a good response.
OK it is not that easy to make funny videos but if you put the effort in then you will be rewarded with a ton of hearts (likes) and a lot of followers. Think of a funny situation involving your brand and create a short video with suitable background music and you could have the next viral post on your hands.
One of the great things about the TikTok platform is the amount of special effects that you can use in your videos. For example if you want to speed up a video or slow it down then you can easily do that.
There are some great face filters available and other effects that can really make your videos stand out. You are not trying to create a Hollywood blockbuster here. Just learn about all of the effects and use them as often as possible.
Another innovative feature of TikTok is the Duet feature. Here you can use another video and create a new video so that it stands “side by side”. The reaction video is popular on TikTok. This is where a person reacts to someone else’s video.
With a side by side Duet you can really express your feelings and TikTok users love to watch this. The Duet feature was very popular on the Musical.ly platform and continues to be on TikTok. So work out how to use the Duet feature and use it in your marketing.
TikTok users really enjoy a challenge. So you can provide them with a special challenge video. A challenge needs to be something that a user would want to participate in and have a degree of difficulty so that it really is a challenge.
One of the best examples of this is the #tumbleweedchallenge posted by Jimmy Fallon from the Tonight Show. He asked TikTok users to drop to the floor and roll like a tumbleweed in a public place. This was so popular there were more than 8,000 videos created by users and the hashtag got more than 10 million engagements.
With TikTok you can shoot a video “on the fly” and then post it immediately. Some of these work quite well but most of them don’t. We recommend that you plan the content that you will post on the platform. Even a 15 second video needs some thought before you create it and post it.
When thinking about the content you will add to your TikTok account always focus on engagement. Once you start creating engaging videos that TikTok users really like then they will just want more and more from you.Other Details
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