The Intensifier System Plr Ebook

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Table of Contents

Table of Contents …. 2
Introduction 3
Pow! Right In The Kisser! …… 6
Getting Into Your Prospect’s Head …. 10
Studying Your Market …… 10
Eavesdropping … 11
Look At Reviews 12
Check Keyword Tools …… 12
Surveys 13
Creating A Successful Intensifier …… 15
The Question ….. 15
The Bullet Points 15
The Solution 16
Intensifying the Intensifier …. 17
Use Pop Up Monkey . 17
Turn Needs Into Wants …. 17
Split Testing 18
Check Out Pop Up Monkey! 20

Sample Content Preview

Evoking an emotional response is relatively simple if you understand your market at all. It’s important to get inside the head of your average prospect and really understand what motivates them.

Here are a few examples:

• A golfer might want to improve his swing so he can stop being embarrassed whenever he goes golfing with his friends.

• An overweight person might want to look better in order to attract a mate or feel better so he can do his favorite activities without getting out of breath.

• Someone who is looking to make money quickly is probably afraid they will become homeless or lose their possessions.

• A single person is lonely and feels the pain of that loneliness most at holidays and special occasions or when they see happy couples out together.

Once you’re inside the prospect’s head, and you know what he feels and why he feels it, you can choose the right intensifier to boost conversions like crazy.

Okay, so what exactly is an intensifier?

An intensifier is something that is placed on a sales page that helps remind the prospect of their pain in order to evoke the emotional response that will lead to a sale.

You ideally want to do this in a lightbox pop up that will appear at the top of the sales page in order to really stand out.

The lightbox pop up contains the following:

• A question that asks them if they have a specific problem. (For example, someone is overweight.

• Next, it includes a short list of bullets that describes the pain of the problem. (Embarrassment, loneliness, exhaustion, not being able to find clothes that fit, etc.)

• Finally, it lets the prospect know he can find the solution to his problem below.

I know, it sounds a little odd, because the format is very similar to a traditional sales page. (Headline, bullets, solution…) But the pop up aspect really makes a difference, because people pay more attention.

Also, it’s important to make sure you turn a need into a want, because a want is always more emotional than a need. How so?

Well, think of a smoker. He knows he should quit smoking. He’s seen the warnings. He’s heard the news about how many people die every day from smoking related illnesses. His family may have even nagged him to death to quit.

But unless he truly wants to quit, he won’t. Period. No amount of warnings, nagging, begging, pleading, and even threats, or bribes will get him to quit unless he really wants to. Even if he’s finally nagged into quitting, he’ll likely fail unless he wants it badly enough.

Let’s look at exactly why this works:

1. It grabs attention. It gets the prospect to identify himself as a person who has a problem he needs to solve.

2. It turns a need into a want, which increases emotional pull.

3. It makes the prospect realize you understand the problem, which makes them more likely to listen to your solution. Thus, they are more likely to read your sales page and purchase the product.

Intensifiers are tailor made for sales pages, but you can also use them effectively on many other pages:

o You can use them on squeeze pages to encourage opt-ins.

o You can put them on blogs to engage readers.

o You can put them on pre-launch pages to stir excitement.

o You can put them over videos to increase views.

o You can put them in emails to engage readers, but you obviously won’t be able to use the standard lightbox pop up. It could be an image at the top.

They’ll work nearly anywhere you’d like to increase responsiveness.

Now let’s move onto the next section, where you’ll learn how to push exactly the right emotional buttons with your prospects!

Getting Into Your Prospect’s Head

Intensifiers are practically useless, as is any type of sales page or squeeze page, if you don’t understand your market fully. You need to be inside the mind of your average prospect in order to understand how to push the right emotional buttons.

You must learn as much as you can about your prospects. Never, ever make assumptions, especially if you don’t understand the market on a personal level. (You shouldn’t make assumptions even if you do, because you may not be the “average” prospect in your market.)

You also shouldn’t blindly trust that your competitors know the market any better than you do, because it’s quite possible they made assumptions themselves!

So let’s take a look at a few ways you can get to know your market.

Studying Your Market

The first thing you need to do is observe your prospects in their natural setting. Jane Goodall was famous for studying primates, particularly silverback gorillas, by becoming one of them. She lived with them, socialized with them, and they took her into their clan as one of them eventually.

This allowed her to really observe their true behavior, because they weren’t acting differently because they were afraid of her or curious about her. Once she became one of them, they acted normally around her and she was able to see behaviors other scientists never saw.

I’m not saying you have to go gain weight if you’re thin in order to understand the weight loss market, but you can join a weight loss forum and read their posts. Join a Facebook group and see what people are discussing. Attend local meetings if you can find any. Make notes. Find out what problems they have, and what really makes them emotional.

This can work in nearly any market, because most niches have at least a few forums, Facebook groups or other places where people gather. And people naturally talk to each other about their problems, because they know the group understands what they are going through.

In order to really make this effective, you need to join in. You can ask people questions and offer feedback. This is invaluable!

Eavesdropping

If you’d rather not join in, you can still spy on their group. You can easily do this online, because people probably won’t even know you’re there!

Best of all, you’ll be able to read months, even years of archives. These are a wealth of information that will help you improve your sales pages, because you’ll be able to spot recurring themes that will help you know which problems are most common.

Look At Reviews

Another great way to find out what people are thinking is to read reviews of your competitors’ products. Make noted of what they like and don’t like, and make sure you use these to tweak your product as well as your sales page.

Let’s say your competitor has a lot of reviews that complain they were hungry constantly. You now know that people struggle to lose weight because they get hungry and end up eating more than they should.

Not only can you tweak your product itself, but you can be sure to use that emotional button in your sales copy.

Please don’t trust testimonials on sales pages. They’ll either be fake, or they’ll pick only the most glowing reviews. Instead, read reviews elsewhere. This is especially helpful if you find reviews on forums that are made by long-term members.

Check Keyword Tools

Keyword tools make it easy to figure out what people are thinking, because when they have a problem they will often go to a search engine and search for something.

You’ll get plenty of keywords that aren’t particularly helpful like “weight loss” and “how to lose weight”. But you’ll also find some real gems like “how to lose weight without being hungry” or “how to lose weight in time for prom”.

Other Details

- 1 Ebook (PDF, DOC), 18 Pages
- 7 Part Autoresponder Email Messages (TXT)
- 1 Squeeze Page (HTML, PSD)
- File Size: 16,963 KB