Table of Contents
Chapter 1: Introduction to Internet Marketing .. 1
Chapter 2: Starting Your Internet Business . 12
Chapter 3: Selecting Your Niche … 22
Chapter 4: Selling Products Online …. 29
Chapter 5: Copywriting .. 38
Chapter 6: Search Engine Optimization .. 51
Chapter 7: Leveraging on Affiliate Programs …. 60
Chapter 8: Striking Joint Venture Deals .. 75
Chapter 9: Making Even More Money with Resell Rights 82
Chapter 10: Going Viral with Viral Marketing … 89
Chapter 11: Publishing Your Own Mailing List & Newsletter 99
Chapter 12: Free & Low Cost Advertising Methods .. 110
Chapter 13: In Closing .. 122
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There are many forms of marketing on the Internet. Among them are article marketing, blog marketing, e-mail marketing, search engine marketing (to include search engine optimization), banner ads, pay-per-click ads, and pop-up ads. It is important to note that each of these forms catches the attention of the target market in different ways, and some may be more effective than others depending on the product or service, the target market, and the strategy and goal of the business marketing itself.
Among the business functions that may require use of different means in their strategies are customer service, sales, public relations, information management, and others.
Internet Marketing has also become an integral component of many “brick and mortar” operations, but online-only businesses have offered some challenge in the arena of retail sales, an example of business-to-consumer (B2C) marketing, business-to-business (B2B) marketing, and peer-to-peer (P2P) marketing. However, other online-only businesses have specialized into newer approaches, such as online auctions, sites that allow you to find the best price on what you’re shopping for, and also sites that allow you to name your own price.
Further, affiliate marketers have emerged, offering marketing solutions to virtually all types of business. These firms typically receive what is called pay for performance. Even home-based businesses now flourish thanks to Internet Marketing.
There are many benefits to the concept of Internet Marketing. It allows consumers to shop and conduct business from the comfort of their own home, any time of day or night, or from virtually anywhere provided they have a connection to the Internet. Businesses work much more effectively with partners. Efficiency and speed have increased dramatically as business and shopping have moved to the Internet. Even costs have been dramatically reduced. Furthermore, at this time, it is rare that you must pay any tax for the items you purchase online.
The most noted disadvantages to Internet Marketing are the sometimes slow or unreliable Internet connections that occur, and online security. Technology is diligently pursuing solutions to both problems, and progress is being made. Also, with the attention of the government on identity theft, it is clear that security and reliability will continue to improve over time.
What Internet Marketing is Not
As with all things new, it is very easy for us to become wrapped up in the innovation, the convenience, and the excitement we experience with something never available to us before. Internet Marketing is no exception. Despite the obvious advantages offered by this new medium for commerce and business in general, Internet Marketing does have its limitations. It is also easy for us to assume that a new product or technology can do more than it really can. Following are some factors in considering what Internet Marketing is not.
First to consider is that Internet Marketing is NOT a replacement for the traditional means of shopping and/or selling. Assume for a moment that you are looking to buy a diamond ring for someone special. You go online, browse through picture after picture, find some really beautiful and eligible pieces, and that’s where you stop. You can’t feel that ring, nor can you take a close look at the diamond. You have only a limited scope of what the merchandise will be like when you physically possess it. Are you going to pay potentially thousands of dollars for that ring, or will you go to a local jeweler instead, where you can get a much better idea of what you’re buying? This is a key limitation to Internet Marketing for many products.
Internet Marketing is also NOT a fail-proof system. Nearly everyone who conducts any form of business or shopping online has experienced the temporary unavailability of a website. The site goes down, and you can’t get your business done when you had planned. Furthermore, you may not even get an indication as to when the site will be operational again. It can be a frustrating fact of e-commerce.
Another fact of Internet Marketing that many fail to consider is that it is NOT a “get rich quick” scheme. True, many entrepreneurs have entered this lucrative market and become millionaires. However, when you compare the number who have had such wild success, with all the businesses who have failed or never really taken off online, you will find that the “overnight” millionaires are not the standard of what Internet Marketing is. Most of the business realities of the brick and mortar world still apply to the virtual world. Success in Internet Marketing requires a lot of hard work, just as any other type of business venture requires.
Internet Marketing, finally, is NOT today what it will be tomorrow. As fast as one model of computer replaces another, so do the options provided in the world of Internet Marketing. Just fifteen years ago you could go online and find little more than text-based product descriptions. Now look at what you can find on the Internet. Entire stores exist online, and their number is growing. Furthermore, laws on everything from personal security to taxation are changing and promise to make a different landscape of Internet Marketing than the one we see today.
The Pros of Internet Marketing
Internet Marketing began its presence with some built-in advantages. With the development of faster speeds and better web-site graphics, among other factors, the advantages have continued to grow at a remarkable pace. Consumers and businesses alike have had a virtually insatiable demand for more, better, and faster access to products and service across the spectrum of Internet Marketing. There is no indication of a change in this trend, and so the number of Internet consumers, as well as the number of advantages, for Internet Marketing will continue to grow.
Without a doubt, one of the greatest advantages offered by Internet Marketing is the convenience it furnishes. At any time of day or night, any day of the year, you can go online and shop or conduct your business. And you can do this from anywhere you wish, provided the location has a computer with Internet access. And now, if you have a laptop computer with wireless connectivity, you really are unlimited in your choice of places to connect.
For the marketer, the Internet offers cheap and fast solutions to many of the problems of advertising. It is cheaper for your company to blast out a million e-mail advertisements to your customer list than it would be for you to do the same by traditional postal mail. And, as if cheap isn’t a good enough reason, the speed is a tremendous advantage. Imagine how much time, perhaps days, it takes for those million ads to be processed through the postal system for delivery to your target market. With e-mail, this process typically takes a matter of minutes.
Suppose your company operates without Internet Marketing, and it just discovered that a particular product your company offers for sale is being phased out by your supplier to make way for an upgraded model. You decide to run a sale to clear your stock, but you’ve just sent out your sales ad, and now it’ll be a couple days before the update can reach your customers. Only those who come to your outlets will know sooner. But your competitor, with the same situation, markets on the Internet. That competitor will beat you to the punch by zapping a quick e-mail to all of its customers, who will see the sale far sooner. This advantage cannot easily be ignored.Other Details
- 1 Ebook (PDF), 125 Pages
- 1 Salespage (TXT)
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- Year Released/Circulated: 2020
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[YES] Can be sold
[YES] Can be used for personal use
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can put your name on the sales letter
[YES] Can be added into paid membership websites
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[NO] Can be given away for free (must get at least an email)
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights