Table of Contents
Introduction And What You Will Learn…..6
How Social Media Goes Wrong…..7
What You Will Learn….8
Chapter 1: Social Media Does More Than Build Brand Awareness.9
Chapter 2: Best Practices For Social Networking…12
Setting Up – ‘Be Everywhere’ 12
Using Tools to Automate Your Social Media .14
Articles and Blog Posts….21
Chapter 3: Twitter .23
How Twitter Works…..24
How to Succeed on Twitter….25
Tools and Tips to Grow Your Audience Quickly and Effectively..26
Chapter 4: Pinterest …28
How Pinterest Works .29
Succeeding on Pinterest..30
More Tips to Accelerate Your Pinterest Success 31
Chapter 5: Facebook ..33
Facebook for Businesses 33
How to Succeed on Facebook…..35
Content That Gets Shared…..37
Making Money and Generating Leads From Other People’s Content …..38
Chapter 6: Instagram..40
How Instagram Works …..40
Instagram for Business ….42
Chapter 7: LinkedIn….44
How LinkedIn Works for Businesses .45
Additional Tricks and Features for Businesses….46
Chapter 8: Google+ ….48
The Unique Benefits of Google+ .48
Tips to Succeed on Google+ .49
Chapter 9: YouTube …52
How to Use YouTube.52
Top Tips for YouTube Success …53
Chapter 10: Live Video Streaming ….55
Apps for Live Streaming ..56
Tips for Success ..57
Conclusion: How Do You Want To Be Known On Social Media?..59
Sample Content Preview
Introduction And What You Will Learn
Social media marketing is an incredibly powerful tool and these days it is one of the single biggest factors that a marketer can use to build their digital empire. In fact, social media is often what really makes the difference between having a website and having such an ‘empire’. A website on its own can make you money and it can promote your business – but it takes more than that to build a brand and to have that ubiquitous presence that can help you to drive the maximum amount of traffic to your monetization systems.
Social media allows you to interact with your audience, to get feedback, to hear suggestions and to communicate in a variety of different ways. It lets you build brand visibility and it lets you drive visitors directly to your site. This is why social media is so important and it’s why so many people and businesses are hopping on board. In fact, 66% of marketers believe that social media is a core part of their business (Salesforce), with 92% of respondents describing it as ‘important’ (Social Media Examiner). 38% of companies are looking to increase their spend in this area. 66% of businesses have a dedicated social media team according to Salesforce But unfortunately, despite this ubiquity of social media marketing, many of these companies are not actually getting the very most out of their marketing efforts. Many social media marketers simply don’t know how to allocate their resources with regards to social media and the result is that they often aren’t getting anywhere near the increase in profits and brand awareness that they could be from it.
How Social Media Goes Wrong
A lot of businesses and even dedicated social media marketers are under the impression that they can just set up an account and post regularly with the hopes that they will start generating lots of followers and ‘likes’. There is no planning and no foresight and there is no attempt to take full advantage of the more advanced features and uses.
What’s worse, is that many of these companies use social media sites simply as a place to advertise. All they’re doing is posting and all they’re posting is things like ‘Our web design service is the best in the business!’. Think honestly, is this an account you would follow yourself? Are any of these posts things you would potentially share with other users? If not, then you can’t really expect your channel to grow. The result is something pitiful – a completely empty social media channel with you mentioning the merits of your business to an empty room and pretending someone is listening. This can actually be more damaging to your brand than not having a social media account at all!Other Details
- 20 Articles (TXT, DOC)
- 1 Ebook (PDF), 60 Pages
- 2 Graphics (JPG, GIF, PNG)
- 1 Salespage (HTML)
- Social Media Images, Email Swipes, Optin Page, Mindmap, Resource Cheat Sheet, Checklist
- Year Released/Circulated: 2015
- File Size: 35,074 KB
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