Profit Detonator Personal Use Ebook

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Table of Contents

TABLE OF CONTENTS ………………………… 3
1.0 INTRODUCTION…………………………………. 5
2.0 MISCONCEPTIONS ………………………… 9
3.0 PRINCIPLE #1: LIST GRANULARITY 13
4.0 PRINCIPLE #2: MINDSET CONSIDERATION ………………………………………………… 19
5.0 PRINCIPLE #3: LIST IGNITION ………….. 22
6.0 PRINCIPLE #4: CONVERSION METAMORPHOSIS …………………………………………… 32
7.0 PRINCIPLE #5: TRAFFIC RECYCLING .. 44
8.0 PRINCIPLE #6: VISITOR RETENTION … 57
9.0 PRINCIPLE #7: COPY FILTRATION … 63
10.0 PRINCIPLE #8: HOOK GENESIS ….. 71
11.0 PRINCIPLE #9: COLOR PSYCHOSIS …………………………………………………………. 74
12.0 PRINCIPLE #10: THE HEADLINE FUNNEL …………………………………………………….. 76
13.0 PRINCIPLE #11: OFFER PONDEROSITY ……………………………………………………. 82
14.0 PRINCIPLE #12: RISK AVERSION ……. 84
15.0 PRINCIPLE #13: SOCIAL WINDOWS ………………………………………………………….. 91
16.0 PRINCIPLE #14: STATE CHANGER …. 98
17.0 PRINCIPLE #15: PRICE PERCEPTOR ………………………………………………………….. 104
18.0 PRINCIPLE #16: TRUST ELEVATOR . 106
19.0 PRINCIPLE #17: FUNNEL WHIPPING 110
20.0 PRINCIPLE #18: ADVOCATE ACTIVATION ………………………………………………….. 122
21.0 PRINCIPLE #19: AD. ILLUMINATION 126
22.0 PRINCIPLE #20: LINK EVOLUTION … 159
23.0 PRINCIPLE #21: VIDEO SNAPPING .. 167
24.0 PRINCIPLE #22: VALUE LOADING …. 179
25.0 PRINCIPLE #23: MEMBERSHIP MAGNETS ………………………………………………….. 181
26.0 PRINCIPLE #24: SCARCITY PUSHER ………………………………………………………….. 186
27.0 PRINCIPLE #25: THE ‘SO THAT’ METHOD …………………………………………………… 193
28.0 PRINCIPLE #26: THE TANGIBILITY FACTOR ……………………………………………… 19
29.0 PRINCIPLE #27: SELF POSITIONING …………………………………………………………. 19
30.0 PRINCIPLE #28: OBJECT DECONSTRUCTION …………………………………………… 19
31.0 PRINCIPLE #29: PRODUCT POSITIONING …………………………………………………… 201
32.0 PRINCIPLE #30: CTA EXECUTION …. 203
33.0 PRINCIPLE #31: POST SCRIPT RE-AFFIRMATION ……………………………………….. 209
34.0 PRINCIPLE #32: POWER WORD HYPNOSIS ………………………………………………… 211
35.0 PRINCIPLE #33: WEBINAR ALCHEMY…………………………………………………………. 213
36.0 PRINCIPLE #34: THE POWER OF PRE-SELLING ………………………………………….. 215
37.0 PRINCIPLE #35: AUTHORITY STATUS ………………………………………………………… 218
38.0 PRINCIPLE #36: AUTOMATIC CONVERSON OPTIMIZATION …………………………. 220
39.0 RECAP OF THE TOOLS ………………… 225
40.0 FINAL THOUGHTS ……………………….. 227
41.0 MY OTHER TITLES ……………………….. 228

Sample Content Preview

1.0 Introduction

There is an expression that says ‘Work Smarter, Not Harder’, and that is exactly what ‘Profit Detonator V2.0’ is all about. V1.0 discussed some of the tactics critical to boosting profits, but V2.0 digs deep into the principles that guarantee online success.

Consider this. What is the point in working HARD driving traffic to sales pages, blogs, review sites, or other content if they are not optimized to their greatest potential?

The ‘crème de la crème’ of Internet Marketer’s are obsessed with split testing, tracking, CTR, conversion rates, and every other statistical value that provide insights into how traffic behaves when it lands on their digital assets.

The Top 10% of Internet Marketer’s (the marketers that hit Six even Seven figure incomes per month) realize that by tweaking various elements of a digital asset, they can significantly increase the conversion rate, and thus it’s moneymaking power.

Perhaps the most effective way to illustrative the power of some of these principles is to provide an example:

The average sale copy converts as low as 1%. That means that for every 100 site visitors, just 1 person makes a purchase. Yet online retailers such as Amazon.com and ProFlowers.com convert as high as 10%.
That is an incredible 10 times the conversion rate of the average Internet Marketer. But why is that? Well a lot of it comes down to trust. Everyone has heard of Amazon.com. You know you can trust them because they have a solid reputation. But to truly understand how they achieve conversions as high as 10%+, you need to delve deep into the human psyche.

Lessons From My First Offline Sales Job

After I left college I worked in sales for a dental equipment company. My job was to fire up a PowerPoint presentation and sell dentists on the benefits of switching to one of our digital scanners. The benefits were huge. They centered on greatly improved image quality, much faster image processing, advanced image editing, no need to store films, no messy chemicals, easy image duplication and transmission etc. It didn’t matter that many of these OPGs were selling for over $100,000; all that mattered was that the benefits outweighed the costs. At that time I was achieving conversion rates of between 25% and 50%. On average one in every four customers bought one of my products. Now I’m not saying these were the 100k + variants, I had smaller, cheaper models to suit every pocket. But it serves to illustrate a point. Why is it possible for the average offline sales man to have a sales conversion rate, that is 25 to times that of an average online marketer?

Other Details

- 1 Ebook (PDF), 228 Pages
- Bonuses
- Year Released/Circulated: 2014
- File Size: 24,651 KB

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