Table of Contents
Why You Should Be Podcasting ……….7
More Benefits of Podcasting ……….9
Still More Good News …11
Step 1 – Ask Yourself This Question before You Begin Your Podcast ……..13
Narrowing Your Focus …14
Step 2 – Choose Your Podcasting Format ………..16
Going Solo ..16
The Interview Process ..16
The Panel Discussion ….16
Tell a Story .17
Content Repurposing …17
Step 3 – Getting the Right Gear …….18
Choosing a Microphone .18
Pop Filters, Windscreens, and Mic Booms …….20
Should You Use Your Computer, Tablet, Laptop, or Smartphone? …..20
Smartphone Audio Editors ………..21
Choosing Recording Software. …….21
Step 4 – Selecting a Podcast Hosting Company ….23
Step 5 – Tips for Recording Episodes ..25
Stick to a Script or Formula ………25
Be Yourself .25
Introduce Yourself, but Don’t Overdo It ……….26
Don’t Move Around ……26
Minimize Distractions …27
Practice, Practice, Practice ………27
Step 6 – Uploading and Distributing Your Podcast .28
Don’t Forget to Upload to Your Website or Blog 28
Step 7 – Monetizing Your Podcast ……30
Email Marketing ………30
Sell Products and Services ………..30
Sell Sponsorship Spots ..30
Affiliate Marketing ……31
Sell Your Podcast ……..31
Teach Others to Podcast ………….32
Step 8 – Grow Your Audience – Podcast Marketing Best Practices ……….33
10 Tips for Successful Podcasting that Grows Your Business ..34
Sample Content Preview
Why You Should Be Podcasting
First off, let’s answer the question, “What is a podcast?” We turn to podcast host Blubrry for the following definition.
• A podcast is downloadable audio media that can be consumed at any time.
That is a basic and correct definition if a little incomplete. Podcasts can also be seen as on-demand internet radio episodes accessible on and downloadable to a number of devices. Most podcasts publish episodes on a predictable, regular schedule, and these files are usually uploaded to sites like iTunes and Stitcher as MP3 files, but sometimes as WAV files. Popular smartphones, modern tablets, and laptops make recording, uploading, and listening to podcasts simple.
By the way, podcasting may not seem right for every business. If you own a brick and mortar shoe store, you may not feel this type of marketing will pay off. Podcasting, editing audio, interviewing, and marketing your efforts can take a lot of time and energy, and in some cases money. On the other hand, if you own a local or chain shoe store and you decide to launch a podcast, you can be pretty sure you will be the only one of your competitors doing so. A little creative thinking can show you how a podcast will work for any business.
You may be wondering if there is an audience out there waiting for what you have to say. Edison Research reports …
• 1 in every 4 Americans has listened to one or more podcasts in the past 30 days. That means more than 82 million people in the US, young and old alike, are listening to podcasts regularly.
• More adult men and women are listening to podcasts than ever before, and that number continues to rise for both genders.
• Podcast episodes can be enjoyed live or at a later date. Record an episode once, and your audience can access it for years.
• If you are marketing to a younger adult audience, podcasts can help you reach your target prospects. That is because adults aged 18 to 34 are more likely to listen to podcasts monthly than their older counterparts. Additionally, 1 in 3 adults aged 25 to 54 routinely listens to podcasts.
• By the way, when someone decides to subscribe to a podcast show and tune in regularly, they are usually affluent. Monthly listeners are 60% more likely to earn over $150,000 per year than folks who don’t make listening to podcast episodes a monthly habit.
• Podcast lovers are smart, 42% more likely to have a 4-year college degree than non-listeners.
• As far as getting your message across, podcasts are perfect. Unlike video and text-based content, which are not usually viewed or read through until the end, podcasts seem to grab and hold the attention of your audience like no other media. A full 42% of all listeners will stay tuned from start to finish during an episode.
These are just US-based statistics, but podcasting is popular in the UK, Canada, Asia, and elsewhere as well. As a matter of fact, in non-US nations, there is currently a ground-floor podcasting opportunity that you shouldn’t pass up. Don’t forget that when you record your podcast, you will get listeners all around the world, regardless of where you live. You don’t need to record new episodes for different countries or demographics.
More Benefits of Podcasting
The most important aspect of podcasting for entrepreneurs, bloggers, brick and mortar companies, and other business owners is that it can grow your list. If you are not developing and benefiting from a list of prospects and customers, you are missing out on the most efficient, lowcost marketing tool available today … email marketing.
Email marketing continues to prove year after year that it returns an impressive profit per dollar invested. One much-referenced piece of data shows that email marketing returns $38 for every $1 spent. When a prospect of yours clicks on a link in one of your emails and makes a purchase, that person will spend 138% more than a customer that purchases from you in another way. Email marketing works, and a podcast can grow your email list effectively.
List building is not the only significant benefit podcasting offers your business. People do business with companies and individuals they trust to provide valuable market information. By hosting a podcast, you build your brand as an authority in your niche or field. Even if you don’t decide to monetize your podcast, this single feature can still help you grow your business significantly.
You Make a Personal Connection
Podcasts are more personal than text-based types of content. The sound of your voice or the voice of your podcast host connects with your listeners in a way that simple text never can. This is probably why engagement, ROI, and profits are higher for podcast episodes than they are for most text-based marketing efforts.
Yes, podcasts can be difficult. You can buy tons of equipment and make the process as detailed and intricate as possible. You can also simply whip out your cell phone or power up your computer and record, launch, and benefit from podcasting. In its basic forms, podcasting is simple.
You Expand Brand Awareness
First-time podcasters are often amazed that their episodes are downloaded and enjoyed by people around the world. You can reach your target audience with podcasts on a local, national, or international level, which means growing your brand is possible in a very big way.
There are so many ways to monetize your podcasts. You can sell advertising and then simply work to increase the number of downloads you get, thereby improving how much money your advertisers pay you. You may also sell products and services directly through your podcast. In the seventh step of the 8-step podcasting formula you receive in this report, you will discover plenty of ways to use this powerful marketing method to improve sales and profits for your business.
Your Audience Can Listen on the Go
If your prospects attempt to watch a video or read an e-book while they are driving a vehicle or exercising, bad things can happen. On the other hand, the portable and audible aspects of podcasting make this business marketing tool available to your prospects when other forms of marketing are impossible to consume.
Still More Good News
If you still need a polite nudge in the direction of running a podcast as a marketing medium to grow your business, consider the following:
• There is no cost or a low cost of entry. If you currently own a smartphone or computer, you can get started today.
• People buy things advertised on podcasts. One study reported by Fast Company showed that 63% of podcast listeners bought goods or services advertised on a podcast.
• Podcasting gives you one more tool in your marketing toolbox. A well-rounded marketing approach benefits any business.
• You and your business are immediately respected when you host a podcast. Your efforts at podcasting give your business instant notoriety, whether you own a Fortune 500 firm or you just started a business from your kitchen table yesterday.
Now it’s time to take a look at the proven 8-step formula that can turn your podcast into a profit-producing and market share-building tool that helps you achieve your business goals.Other Details
- 10 Articles (PDF)
- 1 Ebook (PDF), 36 Pages
- Posters, Infographic, Checklist, Mini Report
- Year Released/Circulated: 2018
- File Size: 6,708 KB
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