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You must have heard of the famous saying, “the money is in the list”.
Most, if not all successful internet marketers have a mailing list. Email marketing is considered one of the best ways of promoting a product or service and making money online. Below are some of the main reasons why it is important to build a list of prospects.
1. Get to the Right People
It is no longer just important to drive hordes of traffic to your website; the most important form of traffic is targeted or relevant traffic. This means that you want specific people to form the majority of your website’s visitors. If you have an affiliate site, then you want people who need the products that your site is promoting.
How do you create a targeted list? We will talk about this more in another chapter but simply said, you put an opt-in box in your website asking people to subscribe in order to receive some information via email. To make your list targeted, make sure you tell them exactly what information they’ll receive so that your opt-in box will act as a funnel of prospects. This information should also be highly relevant to your site’s audience.
Your prospects will have the option of unsubscribing at any time. Therefore, people who may not provide much value to your business may be the first ones to opt-out, leaving you with a clean list of people who are yearning to read from you.
2. Track Your Performance
Most top email marketing programs have inbuilt tracking systems which can help you to see how your campaigns are performing. You will be able to see the number of opens, clicks and even how much you make from different prospects.
Apart from seeing how your current emails are performing, you can also create different tests that will help you understand your readers more. Additionally, even without the tracking systems, the frequency of subscription will give you an overview of your site’s performance. High subscription ratesOther Details
- 1 Ebook (PDF), 36 Pages
- 1 Salespage (HTML)
- Year Released/Circulated: 2013
- File Size: 656 KB
[Yes] Includes Reseller Website
[Yes] Can sell Master Resale Rights
[Yes] Can be added to paid membership sites
[Yes] Can be offered as a bonus to one other product
[Yes] Can be packaged
[NO] Can be offered through auction sites
[NO] Can be given away
[NO] Can be added to free membership sites