Table Of Contents
What is LinkedIn?
Advertising with LinkedIn
Choosing Your Audience
Ten Commandments of LinkedIn Advertising
Ask and Gather
Sample Content Preview
With all the social media sites out there these days, it can be confusing if you’re trying to leverage yourself effectively. Which social network is great for business? Which one is best for reaching customers and which one is best for making corporate connections? While many different techniques can be used from network to network, the free service LinkedIn has risen above the pack to offer quality business connections with employees, owners, traders and consultants the world over. If you’re trying to reach more professional connections, LinkedIn is the network for you.
What Is LinkedIn?
LinkedIn is a business-oriented social networking site that was founded in 2002 with the goal of connecting working adults with one another and building professional networks. Currently, LinkedIn has over 200 million members and makes the majority of its money through advertising. This revenue is used in part to purchase other, smaller social networking tools to be enveloped into LinkedIn to further enhance its use.
LinkedIn provides a unique feature where users can endorse others. If you are well known and want someone to get some good publicity, you can endorse them on your profile and those people will then show up on other peoples networks as recommendations for hires in that field. As a result, LinkedIn has become a great tool for employers to find seasoned professionals with instant references built in.
Another great feature in LinkedIn is the ability to list out projects. When you list a project, you can connect it to an employer and list out other people on LinkedIn as members of thatOther Details
- 1 Ebook (PDF), 22 Pages
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- Year Released/Circulated: 2013
- File Size: 1,114 KB
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