Sample Content Preview
Once you have specified your target audience in Instagram you have the ability to retarget them as we mentioned earlier. You can customize your retargeting to take into account engagement with Instagram posts, video views on Instagram, customer email lists and more.
With this kind of targeting functionality you can take your marketing to the next level with Instagram. You can setup specific sales funnels for your Instagram ads that will achieve the results that you are looking for.
3. You can Track Sales and Leads
There is no point spending money on any form of advertising if you can’t measure the effectiveness of it. The good news is that Instagram has the same comprehensive tracking features that the Facebook platform has.
You can track everything including clicks on links, leads generated and conversions. If you want to see the cost per result then this is also possible. It’s possible for you to measure just about everything. If you want to break down results further you can see where leads came from, what device they were using etc.
We would always recommend that you split test your ads and this is easy to track with Instagram Analytics. The metrics available with Instagram Ads are very comprehensive and provide advertisers with the feedback that they need.
4. Tap into an Unreached Customer Base
Statistics show that 50% of people on Instagram will view the profile of businesses that they like on a daily basis. If you don’t have an Instagram account then you will miss out on this kind of action. It is unlikely that you will be able to find the same level of customers using other advertising channels outside of Instagram. When you establish your Instagram presence you really will be able to tap into a market of potential customers that would be very difficult, if not impossible, to replicate elsewhere.
5. Build your Audience Organically
One advantage that Instagram has over Facebook is that you can build an audience organically that will stay in touch with your brand. You can create a natural relationship without using ads rather than have to force it with ads as you do on Facebook.
Once you start to get followers this will grow organically through word of mouth. When an Instagram user follows your business they decide that they want to see your posts on their timeline. This is great for developing initial interest which you can then build on.
6. You can make Relationships Stronger
Brand engagement on Instagram is 10 times higher than it is on Facebook, 54 times higher than on Pinterest and 84 times higher than on Twitter. With engagement rates on this scale you can expect more interaction with your posts organically.
If a user “likes” a post on Instagram this is archived in their personal “Posts You’ve Liked” section. This is a bank of images that they “liked” on the platform that they can access at any time. You can use this to stimulate conversations and comments with your followers.
7. Learn what your Audience Likes and Dislikes
You can learn a great deal about your audience with Instagram. How good would it be to know what they like and dislike? When you know this you can create specific ad campaigns around this information.
It is easy for you to see what kind of content your audience likes and the content that they don’t like. You can also see the kinds of Instagram accounts that they like to follow. All of this will help you to provide your audience with the content that they are really looking for.
8. The Visual Advantage
If you didn’t already know, Instagram is a visual platform for images and videos. Text can be added but it is not mandatory. This is great because people are far more likely to remember what they see rather than what they hear or read.
Videos are the best media for engagement on social media. Images will also outperform text only posts significantly. You can create videos and images that really make your business stand out for higher engagement and increase your chances of converting followers into customers.
Instagram first offered ads back in 2013 but it wasn’t until 2015 that this was opened up to everyone. Once businesses started to use Instagram Ads they found them to be very effective. At the time of writing this guide the average cost per click of Instagram ads is about $0.70 to $0.80. This comes from an analysis of over $300 million in ad spend on the platform.
This is an average cost and it is possible that your Instagram Ads could cost considerably less depending on a number of different factors. The time of year the ads are placed affects the cost with the last quarter of the year having the highest average costs.
There are five different Instagram Ad formats which are:
Each one of these formats are interlaced with Instagram user feeds and stories ensuring that the Instagram user has a non-disruptive experience on the platform. There are also a number of different calls to action that you can use to generate more leads. You can see these as we explain each of the five formats.Other Details
- 10 Articles (TXT, DOC)
- 1 Ebook (PDF), 35 Pages
- 5 Graphics (PNG)
- 1 Salespage (HTML)
- 10 Ecovers (JPG)
- 2 Promotional Ad Materials (Emails, Banners)
- Resource Report, Cheat Sheet, Mindmap, Social Media Images, Legal Page, Sales Video,
- Year Released/Circulated: 2020
- File Size: 640,852 KB
[YES] Can be sold
[YES] Can be used for personal use
[YES] Can be packaged with other products
[YES] Can modify/change the sales letter
[YES] Can be added into paid membership websites
[YES] Can put your name on the sales letter
[YES] Can be offered as a bonus
[YES] Can be used to build a list
[YES] Can print/publish offline
[YES] Can convey and sell Personal Use Rights
[YES] Can convey and sell Resale Rights
[YES] Can convey and sell Master Resale Rights
[NO] Can modify/change the main product
[NO] Can modify/change the graphics and ecover
[NO] Can be given away for free
[NO] Can be added to free membership websites
[NO] Can convey and sell Private Label Rights